We caught up with the brilliant and insightful Lenor Penferd a few weeks ago and have shared our conversation below.
Lenor, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?
I got my work ethic from my childhood a lot of people don’t know but we were homeless more than once. We lived from family to family members houses coming up but my mom never gave up and did what people thought she couldn’t. I looked up to that and I learned at a very young age WORK FOR WHAT YOU WANT.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
My name is Lenor “Mansa Musa” Penferd creator, entrepreneur, author, visionary. My life has been a journey of transformation, resilience and purpose.
My Story
I didn’t come from privilege. I was one of seven children raised by a single mother in low-income housing complexes in Athens (Bethel Homes, Jack R. Wells Homes).
Like many, I made mistakes early, endured setbacks, and at times lived in shadows but I refused to let those moments define my future.
Everything changed when I acquired my commercial driver’s license and launched Penferd Trucking, LLC in 2018.
It was more than a business. It was a statement: your present does not determine your future.
Over time, my mission expanded beyond trucking. I evolved into a storyteller, influencer and change-maker. 
My wife Ebony has been a co-visionary, pushing me toward writing, creative projects and building a brand that can uplift others. 
What I Do & Why It’s Special
I build with purpose. My work spans:
• Entrepreneurship (transportation service-based ventures)
• Authoring & Creative Content (books, storytelling, cartoons)
• Community impact & mentorship
What sets me apart is how I lean into authenticity and legacy. I don’t chase flash I build something that lasts. I want what I create to be a blueprint for others, especially those who feel boxed in by their beginnings.
Everything I produce is rooted in real stories, real struggle and real progress. I want people to see themselves in the narrative feel empowered to shift their trajectory, and believe not just in dreams but in doing.
What’s New / Upcoming
• In January 2025, I released a short eBook titled “Wolf Vision” which is best seller #2 on Amazon which lays out my perspective on how adopting a visionary “wolf mindset” can shift your life, business and growth.
• I also launched “Learning With Bubba” a children’s educational series / coloring book aimed at making learning fun and accessible.
• Next Year — I’m dropping “Bubba,” a cartoon series (animated storytelling) that channels culture, character and inspiration.
• Behind the scenes, I still guide Penferd Trucking and extend myself through events and philanthropic projects like Feed the Homeless in Athens which my business organized.
What I Want You to Know
• Your current situation doesn’t determine your destiny I want that to resonate as the heart of my brand.
• Every product, every story, and every venture I launch is with the mindset of legacy: what lives on after me?
• I’m not just building for myself I’m building for us the next person coming behind me who might need a spark a blueprint or belief.
Thank you for believing in this journey. I’m just getting started.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
When I look back on everything I’ve built from Penferd Trucking LLC, to writing books, launching Learning with Bubba and creating community impact three qualities stand out as the real foundation of my success:
1. Resilience in the Face of Adversity
I didn’t start with a silver spoon. I grew up in the projects of Athens, Georgia, where opportunity wasn’t always right in front of you you had to create it.
What pushed me forward wasn’t perfection; it was resilience. I failed. I stumbled. I took wrong turns. But I kept moving I refused to let my starting point define my finish line.
Advice:
Don’t fear hard seasons use them. Every setback holds a lesson. Early in your journey build mental muscle: show up for yourself even when nobody else does. Your consistency will open doors your talent alone can’t.
2. Vision & Self-Belief
Long before others saw it, I believed in what I was building. Whether it was launching my trucking company creating an animated cartoon series, or writing books I saw it in my head before it was real.
That kind of vision isn’t about hype it’s about faith and focus. I always tell people: “You can’t build a kingdom with a follower’s mindset.”
Advice:
Start small but think big. Write your vision down. Repeat it until it becomes real. Learn to silence doubt especially your own.
3. Willingness to Learn & Adapt
I didn’t have all the answers at the start. I learned everything step by step trucking, publishing, branding, animation and community outreach. I invested time in learning skills that would build my foundation rather than waiting for someone to hand me a blueprint.
Advice:
Be a student of the game. Watch, read, listen and execute. You don’t need to know it all to start but you do need to be teachable and move fast on what you learn.
Closing Thought
The truth is success isn’t just about what you have it’s about who you become while building it.
Resilience gave me strength.
Vision gave me direction.
Learning gave me growth.
If you’re at the beginning of your journey, don’t rush the process. Master these three qualities and everything else will follow.
Thanks so much for sharing all these insights with us today. Before we go, is there a book that’s played in important role in your development?
1. Wolf Vision By Lenor Penferd
This is the foundation of my mindset work. In Wolf Vision, I challenge readers to adopt a hunter’s mentality — to move silently, with purpose, discipline, and clarity.
• Nuggets
• Vision without structure is fantasy.
• Discipline is built in the small moments (when nobody is watching).
• Energy is your currency protect it.
2. Mental Health by Lenor Penferd
This is a personal raw dive into inner work how to track your emotional states, face your challenges and begin loving yourself even through the pain. 
• Nuggets
• Self-awareness is the gateway to growth.
• Healing doesn’t mean forgetting it means integrating.
• Small, consistent habits (journaling, check-ins) compound over time.
3. Abolish Last Self by Lenor Penferd
This book is about letting go of who you used to be the fears, limiting beliefs, old versions and actively stepping into who you’re meant to become. 
• Nuggets
• You’re not defined by your past, but your choices today.
• Growth requires ruthless shedding of what holds you back.
• Identity is not a label — it’s a process you build daily.
Contact Info:
- Website: www.brothermansamusa.com
- Facebook: Lenor Penferd
- Youtube: Bubba The Series
Image Credits
Ghoat Talk Tv LLC
