Meet Lex Paige

We were lucky to catch up with Lex Paige recently and have shared our conversation below.

Lex, first a big thank you for taking the time to share your thoughts and insights with us today. I’m sure many of our readers will benefit from your wisdom, and one of the areas where we think your insight might be most helpful is related to imposter syndrome. Imposter syndrome is holding so many people back from reaching their true and highest potential and so we’d love to hear about your journey and how you overcame imposter syndrome.
Imposter syndrome is definitely something I’ve experienced during my time of owning a business and creating content. It’s this nagging feeling of self-doubt that makes you question your worth, your capabilities, and your talents, despite all of your achievements. However, I firmly believe that recognizing imposter syndrome is a sign that you genuinely care about what you’re doing.

Overcoming imposter syndrome starts with understanding that everyone, including you, is unique. You have your own purpose and your own place in the world. You have to start embracing your individuality, focusing on personal growth, and really identifying what makes you, you. Then, you have to unapologetically share that with the world.

I’ve noticed imposter syndrome seems to be less experienced by those who don’t genuinely care about how their actions affect others. I think it stems from our sense of responsibility towards our work and the impact it has on people. While I don’t think we need to constantly be worried about how other people are perceiving us, the awareness encourages us to continually improve what we’re contributing to the world.

Thanks, so before we move on maybe you can share a bit more about yourself?
My social media management business is Paige Media Company, where I help business owners take the stress out of content creation and posting on social media. We dive into what their industry needs, wants, and how we can set them apart in a sea full of others who do the same thing that they do.

I don’t just tell business owners what to do, we work together to figure out what works best for them. We dive into your daily routines, your weekly schedules, & how we can start prioritizing content creation in a way that doesn’t feel like a drag.

I also help others step into this industry on my side of things, I have a template shop that other social media managers can use in their business to keep their workflows efficient, & I also have digital products that help you to audit your own Instagram for a cost-effective way to get professional help infused into your strategy.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Self-discipline. Not motivation, discipline. Entrepreneurship and building a business doesn’t happen over night. You have to develop thick skin that allows you to keep going even if you feel like you’re continuously being knocked down. There are going to be days you don’t feel like doing anything productive (& those days are okay too!) but developing a strong sense of self-discipline to know what needs to be done in order to move your journey forward, is essential.

Time management! Mixed with the self-discipline. You have to be organized, and know what tasks take priority. Knowing exactly how much work you’re able to be hands on with (especially as a service provider!) and when it’s time to reevaluate where you’re spending your time.

Being able to embrace feedback, especially from your clients. Like I said before, the thick skin is necessary. If you’re somebody who can’t handle someone telling you their feedback, you’ll never be able to move forward.

We’ve all got limited resources, time, energy, focus etc – so if you had to choose between going all in on your strengths or working on areas where you aren’t as strong, what would you choose?
In my opinion, it’s essential to find a balance between leveraging your own strengths, and improving areas where you may not be as efficient. Both aspects play a crucial role in personal and professional development, and neglecting one or the other can limit your growth.

Focusing on your strengths allows you to work efficiently in your natural talents or your passions. When you excel at something, you will most likely feel motivated to keep going. Embracing your unique strengths also sets you apart from others.

On the other hand, investing effort (time or money) into improving areas of weakness opens new doors and new opportunities. By learning new things or strengthening your weaknesses, you’re going to be way more capable of handling challenges that come your way. You may also find that a previous weakness becomes a part of the process you end up loving!

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