Meet Lindsay Richard

We recently connected with Lindsay Richard and have shared our conversation below.

Lindsay, looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?

I have to imagine work ethic is something that’s inspired by your parents and your upbringing. There was always an expectation that I contribute around the house, work hard and that I do my best. My parents are very hardworking people and so that was modeled for me. I played sports competitively growing up and the never giving up attitude might also come from there. I’m definitely very results driven, and have a hard time being satisfied by anything that comes too easily.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

Lucia Rising Flowers is now focused on event floral design for weddings, elopements and memorials. At the end of the 2024 growing season I transitioned my business away from being farming focused to be able to cater to larger events and all of their details. I collaborate with local growers to bring my clients gorgeous, fresh and unique in-season blooms. I am most excited about the elements that make floral design personal and unique to the individual. I’m 100% open to custom projects and non-traditional wedding flowers. I love meeting people and getting a feel for their own aesthetic sense, then making that vision a reality.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

My BFA in photography and art background is a huge part of my way of being, seeing, creating and marketing. With something like flowers, that are entirely visual, it’s important to capture that in images for your portfolio and advertising. It’s been endlessly useful to me that I worked for a variety of different flower focused businesses before launching my own. From farmer florists who did weddings as well as CSA’s, to a traditional retail floral shop, to a much larger veggie farm and flower nursery. Having these experiences taught me as much if not more about what I didn’t want to do with a small flowers based business and allowed me to avoid many mistakes as I got going. It’s important both to identify what it is you like and want to do and whether or not there is a market for it in your area. It doesn’t matter if you have a gorgeous product if you have no one to sell it to.

Who has been most helpful in helping you overcome challenges or build and develop the essential skills, qualities or knowledge you needed to be successful?

The biggest thing you have to possess in farming is a willingness to adapt. There’s only so much you can control when working a growing and land based business. Working on the fly with what you have in weekly bouquet making and being innovative is important. Over planning and over planting also never hurt me.

In transitioning to being events focused, now I find myself challenged by re-prioritizing where the business fits into my life. It’s actually helped me make more economically grounded decisions. When I put what I need as a full human being before the business I save myself from sinking too much time into something that isn’t working or is operating at a loss. No matter what, you have to feel your own spirit from time to time or you will burn out.

Contact Info:

Image Credits

Emma Bostwick Photography, as well as Hayes & Baker Photography

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