Meet Lisa Kaszubski, CMP, MCLC

We caught up with the brilliant and insightful Lisa Kaszubski, CMP, MCLC a few weeks ago and have shared our conversation below.

Lisa, we’re thrilled to have you on our platform and we think there is so much folks can learn from you and your story. Something that matters deeply to us is living a life and leading a career filled with purpose and so let’s start by chatting about how you found your purpose.

I found my purpose by listening to myself rather than the external noise or societal expectations that surrounded me for most of my life. I have relied heavily on my intuition, and instead of ignoring it, I’ve become skilled at tuning in even when it means getting uncomfortable. I also have a strong moral compass, and if something didn’t feel aligned with my core values, I recognized that it wasn’t serving me or moving me closer to my purpose. I don’t believe purpose is static; I believe it evolves, just as we do.

Even as a child, I loved people. I loved hearing their life stories, the things that made them happy and even the things that didn’t. I knew that whatever I did, I wanted to have an impact on people’s happiness. So, I jumped into the hospitality industry! What better way to bring joy to others? I was able to create unforgettable and meaningful experiences in the meetings and events industry, and knowing I had a part in shaping lasting memories fueled my path forward.

As I continued to grow in my career, I moved into leadership and loved helping to create healthy, psychologically safe cultures. I encouraged my team members to see their authenticity as a gift to the team and to everyone around them. During this time, I felt my purpose shifting. Too many people were hiding parts of themselves to make others comfortable, or they were told they were “too much” of something or “not enough” of something else and they believed it. I couldn’t sit back and watch the trajectory of these incredible lives bend under the weight of unkind words.

So, I embarked on my own journey: to empower others and equip them with the awareness and knowledge to live authentically, free from external pressures. To help create healthy cultures and moments that drive progress and innovation. At the end of the day, we’re all just doing our best and we could all use more kindness and more reminders of who we are at our core.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

My name is Lisa Kaszubski, MCLC, CMP.
As a child, I was energetic and optimistic, always lending a helping hand and excited about creating a life I loved. I had big dreams. When I was seven years old, I wanted to be a “volcano chaser” (fitting for an Aries). I approached life head-on, steadfast and determined. I earned a B.B.A. in Human Resource Management from Loyola University Chicago, and by that time, my dreams had shifted at least a dozen times.

I eventually found my way into the hospitality industry, which felt like home because of my undeniable love for people. I transitioned from restaurants to hotel management, focusing on meetings and events. In my earlier career, I planned more than 600 weddings (you could usually find me tearing up in the back as couples said their “I Do’s”), then hundreds of corporate & nonprofit events, trade shows, and medical meetings. Creating moments and memories that last a lifetime became my passion and delivering unforgettable experiences that fueled genuine connections enchanted me.

I grew into an executive leader in the hospitality and meeting & event industries, with nearly 20 years of experience. I earned my CMP (Certified Meeting Professional) designation through the Events Industry Council, and I was honored with several nominations and awards, including the 2024 National Industry Leader award from Smart Meetings along with being named a “Legacy Leader”.

Beyond these professional accomplishments, like every woman, my journey has included struggles and lessons. Somewhere along the way, I lost sight of my dreams. A few years ago, I found myself feeling stuck. I knew I was meant for more, but I was terrified of disturbing my comfort zone. I was living a life I thought I should live, shaped by societal expectations and the opinions of others. Thoughts of change felt selfish and disruptive.

That inner conflict grew into chronic burnout, which I endured for several years. While I worked tirelessly to maintain momentum in my career, I felt unfulfilled. At the end of each day, I was drained and neglecting the things that meant the most to me. I had no energy left for my kids, my husband, or even myself. Numbing out in front of the TV became my survival mechanism. Although, outside of my home, you would never know the struggles I faced.

Deep down, I knew this wasn’t the life I wanted. Eventually, I made a choice to show up for myself and what mattered most, my family, the meaningful connections I had with others, and spreading love and light to everyone in my path. I challenged my comfort zone, quieted my self-doubt, and left my full-time job to rebuild a life of purpose and fulfillment.

During my executive journey, I discovered a deep passion for mentoring teams and individuals and creating healthy and psychologically safe cultures. I coached countless team members, helping them identify and overcome self-sabotaging behaviors and thought patterns that held them back from achieving their dreams. I learned that to coach effectively, you can’t just address the problem, you have to coach the person holistically.

My love for connecting with people and creating engaging, meaningful experiences blended seamlessly with my passion for helping others live lives of purpose and fulfillment. This inspired me to earn my MCLC (Master Certified Life Coach) designation, recognized by the International Coaching Federation.

Now, part of my mission, with my company, Sister, We Hear You is to help women live lives they love, as their most unapologetically authentic and informed selves. By creating a supportive community that is focused on empowerment and building awareness and knowledge through events and coaching, we are helping others redefine success on their own terms and inspiring them to take bold action to catch their dreams.

I am so excited to launch my newest brand, The L.KAZ Collective very soon! I believe people are the heartbeat of every organization and when they have the right environment and the right tools to learn and grow, they thrive. Too often, external pressures, outdated expectations, and stagnant cultures hold them back. That’s where we come in.

We design and deliver transformative learning experiences, workshops, events, and online programs, that combine empowerment with practical knowledge. Through engaging curriculum, instructional design, and innovative event strategies, we equip individuals and organizations with the tools to lead authentically, build trust, and drive progress forward.

Our work serves both inside and outside the organization. For employees, that means leadership development, culture-building, and the skills to grow personally and professionally. For clients and external audiences, that means custom-designed learning programs, thought-leadership events, and impactful experiences that strengthen relationships, build loyalty, and position companies as trusted leaders in their industries.

We don’t just inspire in the moment; we create systems of learning and experiences that deliver long-term impact. From internal training and culture workshops to client-facing events and educational curriculum, we help organizations move beyond “business as usual” into a future where authenticity, innovation, and knowledge fuel lasting success.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

I think that forcing ourselves to do things that are calling to us and that push us outside of our comfort zones are critical in evolving and leading us to a path of success and fulfillment.

Trusting my gut and intuition has never failed me. If you are feeling an energy that feels icky or doesn’t feel like it’s going to help you become the best version of yourself, trust it and move on.

Watch who you spend your time with as you will become them. Spend your time with those that inspire you, and you know are sincerely rooting for you.

My advice for those that are early in their journey is to re-connect with who you really are and what parts of yourself shine the brightest. Then, stop listening to the outside noise like societal expectations, comparisons to others or everyone else’s opinion and live your life for YOU doing what makes YOU happy.

Any advice for folks feeling overwhelmed?

All of us face feelings and times of overwhelm. In those moments I usually try to check-in which myself. I have found that a lot of the moments I feel overwhelmed are because I am not moving in alignment with what is most important to me. I may be falling victim to the external factors that are getting in the way with living a life that is true to myself.

I take a moment to focus on self-care and sit in silence to have the space to gain clarity. I will often complete a life wheel technique that I use frequently for my coaching clients and check in on where I feel I am holistically, and what things I need to lean into a little more and/or release a bit of attention on.

Contact Info:

• Website: https://www.sisterwehearyou.com
• Instagram: @lisa.kaszubski
• Facebook: Sister, We Hear You
• Linkedin: https://linkedin.com/in/lisa-kaszubski
• Other: Coming soon! www.lkazcollective.com