Meet Lisa Nikfarjam

We caught up with the brilliant and insightful Lisa Nikfarjam a few weeks ago and have shared our conversation below.

Hi Lisa, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?

I have always believed in a long game. There are really no short cuts. Even with resources and connections, it’s really time that makes true success possible. I can’t say that luck is much involved because a proper plan is required. I believe that my brand is successful because I never give up. When there is turmoil, I am flexible and can pivot quickly. When faced with obstacles, I am prepared to deal with them and I do not shy away from conflict.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I founded Lisa Nik after leaving an almost 12 year career as the executive vice president of an Italian luxury jewelry brand. During my time there, I designed and developed many best selling items and collections, with a distinct interpretation of the fine jewelry category.
My love of color, keen eye for unusual gemstones, and a passion for diamonds, inspired me to establish my eponymous brand, Lisa Nik, that leans into this aesthetic. I am inspired by classic style icons such as Audrey Hepburn, Sophia Loren, and Jacqueline Kennedy Onassis, and keep these timeless beauties in mind during my creative process. The feminine, modern woman wears Lisa Nik as her everyday power jewelry with the knowledge that best-in-class stones, 18K rose gold, and limited production runs of each makes a piece unique to its wearer.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Discipline, drive, resilience, curiosity, education and business acumen are some of the skills and qualities that come to mind; I have always been very driven and goal-oriented, and when one mixes that with a solid education and boundless curiosity and the will to keep on learning, success becomes a reachable destination.

If you are a creative person who appreciates beauty, art, and design, the jewelry industry is a great place for these passions. I recommend becoming a GIA Graduate Gemologist; the schooling is vital to learning the science and technical knowledge needed to work with entire range of diamonds and colored gemstones. I also believe that working as a sales associate for a fine jeweler offers strong exposure to what customers’ jewelry passions are and how to sell. I love mentoring young people, and I always recommend befriending someone who can become a sounding board to discuss this multi-faceted industry. If a person possesses a relentless focus and works with diligence and confidence then this business can be richly rewarding.
I have often served as a coach and mentor for GIA and have personally advised students about how to embark on their journeys to become designers. I suggest not listening to too many voices and opinions because involving too many points of view along the way causes the essence of the mission to be diluted. I recommend moving forward without hesitation or reservation because looking back, the only thing I would do differently is being more aggressive at the inception. Lastly, and perhaps most importantly, expect opposition; creative and entrepreneurial people are often marginalized by others who covet the skills and audacity required to succeed. Relentless focus and diligence are what will ultimately make it possible to face opposition and reach objectives.

How would you describe your ideal client?

The brand is for everyone, and our customers discover pieces in the collection that express a sense of personal taste and style that is different from what is in the mainstream. If I were to describe the Lisa Nik woman, I would say she is successful, cosmopolitan, self-assured –what one would describe now as an empowered woman –she know what she is, what she wants and where she is going.

We have something for every woman –colored stone cocktail rings, represent Lisa Nik’s style and aesthetic, layered with multiple gold chains and accented with diamond earrings and interchangeable charms. The collection is made to be worn from the daytime into the evening and adds a stylish flare to every occasion. As a result, many of our collectors refer to the collection as their “go-to” for daily wear.

Contact Info:

Image Credits

Photos courtesy of Lisa Nik.

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