Meet Liz Rodrigo

We caught up with the brilliant and insightful Liz Rodrigo a few weeks ago and have shared our conversation below.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I am the co-founder and CEO of CaliLily, a newly launched luxury line of cannabis-infused fruit chews. Made with premium ingredients, award-winning solventless live rosin, and precise dosage, CaliLily edibles provide the right experience every time. CaliLily’s products are designed to be enjoyed for any reason or no reason at all.

The most exciting part about CaliLily is its unique blend of personal passion and a mission-driven approach to normalizing cannabis use, particularly among women. Rooted in a deep personal connection to the healing power of cannabis, the company is more than just a business—it’s a movement that empowers women to make unapologetic choices about their health, lifestyle, and well-being. CaliLily’s commitment to premium quality shines through its cannabis-infused fruit chews, crafted with solventless live rosin and minor cannabinoids. These versatile products are designed to deliver both enjoyment and wellness in any setting.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Compassion and the ability to see situations from multiple perspectives have been vital. I am willing to set aside my ego, admit areas where I need help, and act based on thoughtful decisions. This flexibility is crucial in the ever-changing world of startups.

Being comfortable with vulnerability is powerful and paves the way for authenticity. It allows me to be open to feedback, pivot when necessary, and build trust with my co-founder and outside vendors and consultants we work with.

Thinking three steps ahead and wearing multiple hats is a significant advantage. As a new mom, I am adept at juggling various responsibilities, which aligns perfectly with the demands of founding and running a company.

My advice to anyone just starting their entrepreneurial journey is to be prepared for unexpected challenges and to make thoughtful decisions about where you allocate your resources. Even with careful planning, unforeseen problems can arise, and you may second-guess some of your decisions. It’s all part of the journey of starting a new venture, so stay adaptable and be ready to learn from every experience.

Contact Info:

Image Credits

Photos Courtesy CaliLily

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