Meet Lorre Wilson

We recently connected with Lorre Wilson and have shared our conversation below.

Lorre, thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?

My resilience didn’t come from business school — it came from motherhood.
When you’ve juggled schedules, solved unexpected problems, and learned to adapt on the fly, you’re more than ready for the fast-paced, ever-changing world of real estate.

There’s no salary, no clock to punch, and no guarantee. You have to build your business from scratch — brand, leads, systems, reputation, and consistency. That freedom is empowering, but it’s also a heavy responsibility.

The market changes. Interest rates shift. Technology evolves. Laws update. Consumer expectations rise. You never really “arrive” — you’re always learning something new to stay relevant.

Buying or selling a home isn’t just paperwork — it’s people’s lives, fears, hopes, and memories. That takes empathy, patience, and emotional stamina. You’re often the calm in someone else’s storm.

One week you feel unstoppable. The next, you’re wondering if anything will close. Real estate requires resilience — not just to survive, but to keep showing up with heart even when things fall apart.

But It’s Worth It – Because when you help a family find their dream home, guide someone through a major life change, or see your community grow because of your work — there’s nothing quite like it.

Thanks, so before we move on maybe you can share a bit more about yourself?

Real Estate Career & Roles

Lorre is an Associate Broker, licensed in West Virginia, Ohio, and Kentucky since February 2024 she has been with RE/MAX Clarity.

In 2018, she became eXp Realty’s first agent and managing broker in West Virginia, growing the business from 1 agent to ~130 in just a few years (2018–2022).

After serving in that leadership role with eXp, in 2024 she moved her license to RE/MAX Clarity to return to more hands-on client work.

She leads a team called Real Estate 4 the Tri-State, covering WV, OH, KY, and also spotlights her region via her media show.
“Selling Appalachia” on the American Dream Network.

Her specialties include residential homes, land, farms, second homes, investment property, and commercial or resort real estate.

She has held leadership roles in her local real estate community — e.g. President of the Huntington Board of Realtors (2016), Realtor of the Year (2015) locally, committee chairs.

Lorre is the host of “Selling Appalachia” on the American Dream Network, using that platform to spotlight culture, community, business, and real estate in the Tri-State region.

She’s active on social media and uses video & Reels to share market insights, property showcases, and lifestyle content.

She had also earned the SUCCESS 125 Award and appeared on the cover of West Virginia Real Producers Magazine.

Lorre was Miss West Virginia USA (a former title) — she competed at the national level for Miss USA.

She also held a title Mrs. West Virginia America and placed 4th runner-up at Mrs. America. She speaks of the pageant experience as having shaped her confidence and public presence.

Her pageant background is part of her personal branding, often referenced in stories about how she became confident in public speaking, networking, and leadership.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

As a child I was painfully shy. Competing in pageants forced me to learn world, national and local news, communities and create my own opinions and talk to people! Those years formed my confidence that in turn, lead me to Real Estate.

In my business there are 3 musts for success: 1. Desire to help other succeed 2. Business Plan. 3. Consistency

Even when you want to quit, don’t. That is what sets you apart from others.

Any advice for folks feeling overwhelmed?

Ha Ha! Every day in Real Estate is overwhelming. No buyers? Unemployed. No sellers? Unemployed. Have 1 or more properties under contract? Multiple balls in the air at the same time.

My strategy: Calendar blocking, check lists, put systems in place. Strive to follow the strategy every day.

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