Meet Luis Borja

We’re excited to introduce you to the always interesting and insightful Luis Borja. We hope you’ll enjoy our conversation with Luis below.

Luis, so excited to have you with us today. So much we can chat about, but one of the questions we are most interested in is how you have managed to keep your creativity alive.
Maintaining creativity is like riding waves; adaptability is key. My perspective revolves around a constant search for the next captivating frame. Creativity isn’t exclusive; it’s omnipresent, even in moments when you feel uninspired – that, in itself, is a form of creativity. Recognize that you are a perpetual source of creativity.

Here are my personal strategies for nurturing creativity:

1. Embrace failure: Society stigmatizes failure, but it’s a catalyst for creativity. Each setback is a lesson, not a defeat.

2. Just start: Don’t wait for perfect clarity. Action precedes understanding. Dive in, experiment, and clarity will emerge from the process.

3. Surround yourself with inspiration: Seek creativity in every corner. Incorporate creative thoughts into your daily life. Inspiration is everywhere; you just need to be open to it.

4. Universality of creativity: Understand that everyone possesses creativity. Recognize the interconnectedness of ideas, and appreciate the unique intelligence in every individual. We, as a species, are inherently creative.

In essence, creativity is a constant, ever-flowing force. Embrace the failures, take action without waiting for perfect conditions, draw inspiration from your surroundings, and acknowledge the universal creativity within us all.

Thanks, so before we move on maybe you can share a bit more about yourself?
In the vibrant city of Minneapolis, I, Luis Borja, entered a world surrounded by smiles and enriched with travel experiences to Ecuador. My family, a mosaic of joy, instilled in me the values of gratitude and appreciation for the simple pleasures of life.

As the years unfolded, my father’s penchant for recording moments and capturing images became my inspiration. Observing my mother and grandparents as grateful beings, content just to exist on this planet, further fueled my creative journey. Armed with a camera, I began documenting my life, uncertain of the path it would lead me down.

Simultaneously, the ethos of becoming the best version of oneself and fostering positive change shaped my aspirations. Fueling my desire to rewrite narratives and uplift those around me, I embarked on a mission to create a community of like-minded individuals. Through media outlets, particularly on YouTube, I shared my life, creating a tapestry of moments that resonated with others.

This digital storytelling adventure opened doors to collaborations with renowned brands and allowed me to traverse the landscapes of the United States and beyond. Despite ticking off numerous items from my bucket list, I view this as just the beginning of my journey.

Enter PRJCT – not merely a clothing brand but a movement. Born from the desire to empower zillenials to perceive life as their grand project, PRJCT champions optimism, individuality, and the transformative power of positive change. “Elevate Your Existence” encapsulates the essence of the brand, urging individuals to transcend boundaries and achieve new heights in their life projects.

My venture into PRJCT is an invitation to embrace a positive narrative, reminding the community that each individual is extraordinary in their own right. Through this movement, I aim to connect with like-minded souls and brands, facilitating a realization of untapped potential and fostering a more positive and present existence. Join me on this journey, where real growth lies in becoming more authentically yourself.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Reflecting on my journey, I’ve identified three transformative elements that have paved the way for my growth. Firstly, the realization that we all possess a unique purpose in this world prompted me to break free from external influences and embrace my true self. I’ve experienced the struggle of losing identity amidst societal voices, and regaining confidence required a commitment to being fully present in my daily actions.

I often share a powerful trick with others: the more present you are, the more likely you are to reconnect with your higher self. This practice of mindfulness is cultivated through meditation and moments of silence with oneself, opening doors to profound self-discovery.

Another cornerstone of my journey involves challenging conventional notions. Society often nudges us to conform, but I choose authenticity. I draw inspiration from the fear of being average, constantly challenging old ideas and embracing my unique path. Central to this mindset is the practice of being the observer of negative thoughts. When negativity surfaces, I accept it, allowing it to pass through my mind. Here’s the twist – with every negative thought, I challenge myself to extract a positive counterpart. This conscious effort to shift perspective has been instrumental in fostering positivity and reshaping my outlook on life.

In my world, everything is a practice. Life’s challenges are likened to waves, diverse and unpredictable. The key is to recognize that life moves forward, and it is our duty to live up to our full potential. This philosophy has become a guiding force, helping me navigate the ebb and flow of life’s currents.

So, to those embarking on their journey, I offer this advice: immerse yourself in the practice of presence, challenge the status quo, and be the alchemist who turns negativity into positivity. Life is a canvas, and you hold the brush – paint your masterpiece.

What’s been one of your main areas of growth this year?
In the whirlwind of the past 12 months, I’ve woven a tapestry of unforgettable memories with an incredible array of souls. Life’s kaleidoscope often presents dark hues, but I’ve embraced the art of finding light even in the bleakest situations. It’s about training your aura to radiate through the murkiness, becoming a beacon of positivity for those around you—a much-needed cleanse in a world filled with challenges.

Saying YES to opportunities emerged as my mantra, unveiling a path to remarkable achievements and possibly drawing dreams closer until they become a tangible reality. This year, I embraced the thrill of seeking discomfort and defying the status quo. Taking a leap of faith, I transformed into a wanderer – not just a traveler but a seeker of wonder.

Imagine viewing the world through fresh eyes, as if every moment is a brand-new discovery. That’s the essence of being a wanderer. Wherever I found myself, I committed to looking through the lens of awe and wonder. Immersing myself fully in the surroundings, whether familiar or foreign, became a celebration of the present.

Sprinkle a dash of “yes” into your life, let discomfort be your compass to growth, and become a wanderer – seeing the world as if it’s the first time. In this journey of exploration and embracing the unknown, you’ll not only make incredible memories but also unveil the magic hidden within every moment. Life’s an adventure; why not dance with it?

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