Meet Luis Luyando

We caught up with the brilliant and insightful Luis Luyando a few weeks ago and have shared our conversation below.

Luis, thank you so much for making time for us today. We can’t wait to dive into your story and the lessons you’ve learned along the way, but maybe we can start with something foundational to your success. How have you gone about developing your ability to communicate effectively?
Celebrating Excellence: Luis Luyando & Willy Martin Win the 2023 Suncoast Emmy Award

We are elated to share the joyous news that Luis Luyando & Willy Martin have been bestowed with the prestigious Suncoast Emmy Award in 2023.

At the heart of our ability to connect with the world lies the power of storytelling, a craft we hold dear in our documentaries. This time, we extend our deepest gratitude to Henderson Gonzalez for generously opening the doors of his home, allowing us to craft and convey his “Sweet Story.” It stands as a narrative among the 7.7 million Venezuelans who have ventured far from their homeland. Today, we stand tall with an accolade in the Short Format Direction category, an achievement that resonates not only with us but with an entire nation.

In assembling a team that could breathe life into this compelling story, we found excellence in every role:

Mariana Gutiérrez: Your script was the soul of our narrative, using words that resonated profoundly. Your talent serves as a guiding light of inspiration.

Rafael Ángel Giménez Cordero and Jacqueline Nicole Jiménez: Your cinematography transformed each scene into a visual masterpiece, capturing the very essence of our story. A heartfelt thank you to Passio Photography.

Juan Manuel Salazar: As the Associate Producer, your expertise and approach were instrumental at every stage of this project. Your contribution has been vital to our success.

Iliana Martínez Luyando: Your graphic design breathed color and form into our vision, complementing the narrative of our story with precision.

This award is not just a recognition of our work; it is a celebration of collaboration, dedication, and the profound impact of storytelling. We take immense pride in being part of such a talented and passionate team.

To our readers, thank you for your unwavering support. We look forward to continuing this journey of sharing stories that resonate and connect us all.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
“At LUMA Creative Management, we provide comprehensive consultancy services in the entertainment and media communication industry. With over 25 years of experience and a team of experts, we develop your brand, product, or service, offering effective solutions in communication, production, and the development of artistic careers.”

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Perseverance, discipline and teamwork

Tell us what your ideal client would be like?
Luis Luyando Business Manager

A leader in talent management and star creation. Winner of multiple Emmy awards and an executive producer with extensive experience in finance and talent management in the entertainment market. Holder of a Finance degree and an MBA from Georgetown, with over 10 years as Executive Vice President of PUMA TV.

A true master in his field!

Willy Martin
Creative Manager

Actor, presenter, and producer, honored with two Emmy awards, holds a diploma in digital marketing. Plays a key role as a communication strategist at LUMA. Creates innovative opportunities in the digital and marketing realm for talents and clients.

A great industry leader with a focus on innovation and success.

Contact Info:

Image Credits
@luisluyando @willymartin

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