Meet Marcia Armstrong

 

We’re excited to introduce you to the always interesting and insightful Marcia Armstrong. We hope you’ll enjoy our conversation with Marcia below.

Marcia, so good to have you with us today. We’ve got so much planned, so let’s jump right into it. We live in such a diverse world, and in many ways the world is getting better and more understanding but it’s far from perfect. There are so many times where folks find themselves in rooms or situations where they are the only ones that look like them – that might mean being the only woman of color in the room or the only person who grew up in a certain environment etc. Can you talk to us about how you’ve managed to thrive even in situations where you were the only one in the room?

This question brings me back to my personal financial journey, where I made the decision to get my money in order and manage my resources effectively. At that time, I felt like I was the only one in my family and friend circle openly sharing about becoming debt-free. In a society where debt seemed normal, I didn’t get the support I expected. Similarly, in 2018, when I started sharing my journey publicly on social media, not many companies or institutions were talking about financial literacy the way they do today.

Being the only one in the room who stands out can feel intimidating, but I learned to stay focused by remembering the significance of the message I carry. When you know the value of what you bring, it’s easier to keep your head up despite the unfamiliar faces around you. It becomes less about fitting in and more about shifting the atmosphere, inspiring change, and giving others a new perspective. Many people are unaware of their challenges, so when you speak up and share your story, you help them recognize patterns and course correct.

It’s important not to be afraid of disrupting the status quo. The path to change is often narrow, but staying grounded in your purpose and remembering why you’re there keeps you focused and open to the opportunities ahead. You have to be bold enough to be the change in any room you step into.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

My name is Marcia N. Armstrong, and I am the founder and CEO of A Purpose Life, a coaching and consulting firm. As a Personal Finance Disruptor and the Lead Facilitator of the National Financial Literacy Programme in Barbados, my mission is to equip corporate professionals, entrepreneurs, and small business owners with practical financial strategies that transform their finances and build generational wealth.

I’ve had the privilege of partnering with key agencies in Barbados, such as The Barbados Trust Fund Limited, Fund Access, and The Youth Entrepreneurship Scheme. Through these collaborations, I’ve coached hundreds of entrepreneurs and business owners across the country, helping them structure their businesses for profitability and financial growth.

With a background in operational banking and international finance, I’ve also co-managed multi-million-dollar deals and provided expert financial guidance to help professionals invest wisely, grow their savings, and eliminate debt. To date, my clients have collectively repaid over $100,000 in debt, which is a testament to the power of sound financial management.

I’m thrilled to announce the upcoming launch of my new course, Budgeting Basics, designed to empower individuals to take control of their finances. You can join the waitlist and be one of the first to access this transformative course here: https://bit.ly/budgetingbasicswaitlist.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, three key qualities have been instrumental in my journey: a commitment to continuous learning, operating from a place of strategic rest, and obedience to divine guidance.

Firstly, as someone in the personal finance space, staying informed is crucial. I’ve made it a priority to never stop learning. I actively pursue courses, attend conferences (both online and in person), read extensively—including the Bible, which contains over 2,000 scriptures on wealth—and seek insights from local and international experts. By staying connected to global trends, I can tailor relevant knowledge to the Caribbean context and provide even greater value to those I serve.

Secondly, I’ve learned the importance of operating my business from a place of rest. Early in my career, I thought I needed to say yes to every opportunity, but that approach can lead to burnout and dilute your brand. Now, I’m much more strategic with what I commit to, ensuring it aligns with my God-ordained purpose and brings both fulfillment and impact to those I serve.

Lastly, I’ve been obedient to the leading of God, even when it didn’t make sense at the time. People often suggest things like starting a YouTube channel or writing a book, and while their advice comes with good intentions, I understand the importance of timing and seasons. I don’t act prematurely—I wait for God’s guidance. Whether it’s making quick decisions or slowly building toward something, I’ve seen the most fruit when I’ve moved in sync with His timing.

For those early in their journey, my advice is to always keep learning, set boundaries around your energy, and trust the timing of your path. When you stay grounded in these principles, success will follow.

Tell us what your ideal client would be like?

From a B2C perspective, my ideal client is someone who is deeply committed to their financial journey and willing to put in the necessary work to achieve their goals. They are self-aware, understanding the importance of their “why,” which becomes the foundation for our coaching relationship. They are coachable, open-minded, and not afraid to fail as they unlearn old habits, learn new strategies, and relearn what’s necessary to improve their financial situation. Moreover, they prioritize both personal and professional growth, and they view investing in themselves not as an expense, but as a vital step toward their long-term success.

From a B2B perspective, my ideal client is a company that recognizes the value of financial wellness and how it impacts both their employees and their bottom line. They understand that supporting their staff’s financial well-being goes beyond transactions, and that doing so can lead to increased productivity, improved mental health, and better employee retention. These companies view their team as more than just numbers, prioritizing holistic wellness to foster a thriving workplace environment.

Contact Info:

Image Credits

CICSA Co-operative Credit Union

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