Meet Maria Myraine Yap

We recently connected with Maria Myraine Yap and have shared our conversation below.

Hi Maria Myraine, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?

I attribute my resilience to several key influences and experiences in my life. Growing up, I faced various challenges as an immigrant child that required me to adapt and persevere. My parents, who both worked tirelessly to provide for our family, instilled in me a strong work ethic and the importance of determination. Watching their dedication taught me to push through obstacles and stay focused on my goals.

Additionally, participating in competitive sports during my school years played a significant role in building my resilience. The discipline, teamwork, and persistence required to excel in athletics taught me how to handle setbacks and bounce back stronger. These experiences showed me that failure is not a stopping point but a stepping stone to success. Also, during my senior year of high school, I endured a near-fatal car accident that took nearly a year of recovery and a list of injuries that I still manage to this day.

Lastly, my professional journey has also been a source of resilience. Navigating the ups and downs of various roles, layoffs, learning from mistakes, and continuously seeking improvement have all contributed to my ability to remain steadfast in the face of adversity. Each challenge has been an opportunity to grow, adapt, and develop a mindset that embraces resilience as a core value. All of these have also contributed to my passion for being a business owner and inspired me to apply for my LLC.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I, Maria Myraine, am a seasoned digital marketing and media consultant/strategist with a fervent passion for blending my cultural interests with my professional expertise. I weave my deep appreciation for fashion, literature, music, and sports into my work, whether I’m leading a social media strategy, crafting a digital PR campaign, curating a sports editorial content calendar, or devising a comprehensive digital content marketing plan.

Since graduating from St. John’s University in 2011, I have built an impressive track record of elevating brands, public figures, and companies to new heights. My portfolio includes collaborations with Tommy Boy Entertainment, Ski Beatz (BluRoc Records), Fat Beats Records (Clear Soul Forces), Simone G. Parker (KRS One’s wife), Obasi Jackson (Pop Smoke’s brother), PlayStation, and Death Row Records via King Ice Jewelry, among others.

What I am most proud of is my journey as an independent consultant which inspired me to start my own digital agency, Maven by Maria, LLC. I have continuously learned, grown, and achieved success, maintaining my eagerness to learn and self-teach. My persistence in meeting tight deadlines, managing small budgets, and working without assistance reflects my dedication. My passion for my work drives me to leave a positive impact on the culture.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

1) Cultural Integration and Appreciation:

-Deep understanding and appreciation of various cultural aspects such as fashion, literature, music, and sports.
-Ability to seamlessly incorporate cultural elements into digital marketing strategies, making campaigns more relatable and impactful.

2) Strategic Digital Marketing Expertise:

-Proficient in crafting and executing comprehensive social media strategies, digital PR campaigns, and content marketing plans.
– Proven track record of elevating brands, public figures, and companies through tailored digital marketing initiatives.

3) Independence and Adaptability:

-Strong self-teaching ability, always eager to learn and adapt to new trends and technologies in digital marketing.
-Exceptional persistence in delivering high-quality work under tight deadlines and with limited resources, demonstrating a high level of dedication and resilience.

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For those early in their journey, here are some tips to develop and improve on the key qualities and skills:

Cultural Integration and Appreciation:

-Immerse Yourself: Engage deeply with various cultural elements such as fashion, literature, music, and sports. Attend events, read extensively, and follow influential figures in these fields.
-Stay Curious: Always seek to learn more about different cultures and subcultures. This broadens your perspective and helps you understand diverse audiences.
-Network: Connect with people from different cultural backgrounds. Their insights and experiences can provide valuable perspectives and ideas.

Strategic Digital Marketing Expertise:

-Continuous Learning: Take online courses, attend workshops, and earn certifications in digital marketing. Platforms like Coursera, Udemy, and LinkedIn Learning offer a plethora of resources.
-Hands-On Experience: Start your own projects or volunteer to manage social media for non-profits or small businesses. Practical experience is invaluable.
-Follow Industry Trends: Keep up with the latest trends and changes in digital marketing by reading blogs, listening to podcasts, and joining professional groups.

Independence and Adaptability:

-Self-Discipline: Cultivate a strong work ethic and discipline yourself to meet deadlines and manage your workload efficiently.
-Problem-Solving Skills: Develop your ability to think critically and solve problems creatively. Take on challenging projects that push you out of your comfort zone.
-Flexibility: Be open to change and ready to adapt your strategies and methods as needed. The digital landscape evolves quickly, so adaptability is crucial.
-Seek Feedback: Regularly ask for feedback from peers, mentors, and clients. Use this feedback constructively to improve your skills and performance.

By immersing yourself in culture, continually learning and practicing digital marketing, and developing strong independence and adaptability, you’ll be well-equipped to excel in the field.

To close, maybe we can chat about your parents and what they did that was particularly impactful for you?

The most impactful thing my parents have done for me is be prime examples of what hard work and perseverance are. Nothing has ever come easy, but there’s no such thing as impossible. Stay the course.

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