Meet Marinés Soria Sevilla

 

We’re excited to introduce you to the always interesting and insightful Marinés Soria Sevilla. We hope you’ll enjoy our conversation with Marinés below.

Marinés, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

I find purpose in the excitement of connecting people with art that is unknown and surprising, just as it surprises me. Whether it’s discovering someone with extraordinary creativity striving to bring an idea to life, or being part of a team dedicated to producing an exceptional work of art or a novel story, I am driven by the passion and effort behind these projects. My excitement is shared in bringing the artist’s vision to light, the artistic collaboration within a new project, or contributing to the recognition of a creative mind whose past work has proven to be exceptional, leaving the audience eager to see what’s next.

Thanks, so before we move on maybe you can share a bit more about yourself?

I’m a Creative Producer and Director working at the intersection of performing arts, film, fashion, and visual arts. I create art that blends performance and film, curate avant-garde interdisciplinary exhibitions, and manage art projects.

After returning from Lima, working in the production of Fashion Show 24′ from UPC, a site-specific fashion runway that blended performance with fashion directed by multitalented Duilio Dall’Orto — I returned to New York to develop one of my latest idea: “Quizás, Perhaps”. This music video is part of my constant research of creating expression in the intersection of live and media art.

Lately, one of my favorite activities at home is playing on DJ videos set in unique locations—whether it’s on a mountaintop or in someone’s living room surrounded by plants and vinyl records. It feels like having a private DJ at home, turns my TV into a live frame. It serves as a soothing musical backdrop when I’m spending time with friends and family. Often, I get drawn in, discovering new DJs that I start to follow. This made me wonder—how can I produce an experience like that, with my personal touch?

I remember the weekends at my grandmother’s house, where Peruvian criollo waltzes filled the house—the intricate guitar strings, the rhythmic cajón, and the soft vocals. On Sundays, my parents would tune into the radio program “Déjame que te cuente”, a show that played the music of Chabuca Granda, offering insights into the compositions and the artists she collaborated with. Chabuca performed Peruvian waltzes with her delicate voice and poetic lyrics evoking passion and a sense of place and time in Lima. At 17, my best friend introduced me to bossa nova. With its evocative emotions—love, nostalgia—and harmonies that seemed to reflect the beauty of Brazilian cities, I was instantly drawn in. Soon after, I found myself living in Brazil, experiencing some of the most inspiring moments of my life in the world of music and arts. Bossa nova became one of my favorite genres. Its smooth sounds always warm my spirit, and although it is not rhythmically the same, it echoes the genre that shaped my childhood.

Last year, I met Rubina, and we immediately connected, spending the night talking about bossa nova. I remember coming back on the subway, following her on Spotify, and being totally amazed by her voice. Months later, I met Ayna, and after she made my jaw drop with her rendition of Queen of the Night, we grabbed a coffee and discussed Latin rhythms. From that spark, a collaboration was born. Together with Rubina and Ayna, we set out to create a heartwarming video performance in the middle of New York’s coldest season. For the guitar arrangement, I reached out to the Peruvian musician and performer Loko Pérez, whose work had captivated me years before with his string dexterity and compositional sensibility.

I can say that this project is inspired by the beautiful roller coaster that is falling in love, by the warm buzz of calling somewhere home, and by those intimate musical moments with friends in Lima and New York. It’s also shaped by the restless energy of the city—the way it keeps you on your toes or upside down, always absorbing, constantly inspiring.

I’m thrilled to share the release of one of my proudest projects as director and producer: the music video for “Quizás, Perhaps”—a bossa nova interpretation of Osvaldo Farrés’ classic. This rendition features the remarkable talents of Ayna, Spanish world champion whistler, and Rubina, multitalented Indonesian jazz and soprano singer.

Key contributions came from an incredible team: Loko Perez – Guitar arrangements. Julio Vaquero – Sound engineer. Milena Cataño – Assistant director and Karla Prieto – Production Assistant.

We hove people enjoy this sound experience.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

I believe that key qualities of my job are imagination and vision—constantly asking myself why I’m doing what I’m doing. These have shaped my artistic creations, curation, and project management, aligning with a purposeful direction. Second, the boldness to pursue new ideas, even when experimenting for the first time, keeps me restless until I see results. Finally, the sense of empathy. I try my best to have a deep care for the artists I work with, aiming to create spaces where their creative process is respected.

Thanks so much for sharing all these insights with us today. Before we go, is there a book that’s played in important role in your development?

I can mention three books that have significantly influenced my work over the past year. Video/Art: The First Fifty Years, which traces the curatorial path of Barbara London, who lived in New York City and witnessed the early crafts and evolution of what was once a groundbreaking medium. It kept me thinking for many nights about the time before MTV, when musicians collaborated with video experiments, stages lacked LED screens, and performers explored the possibilities of early cameras, shaping the intersection of these art forms. The second book is The Cycle: A Practical Approach to Arts Organizations, and the third is Toque Fino 15 Años: The Story of an agency who dared to make sports marketing in Peru.

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