Meet Matt Mahjoub (aka Boolur)

We were lucky to catch up with Matt Mahjoub (aka Boolur) recently and have shared our conversation below.

Matt, we’ve been so fortunate to work with so many incredible folks and one common thread we have seen is that those who have built amazing lives for themselves are also often the folks who are most generous. Where do you think your generosity comes from?

It comes from a place of knowing what state the world is in, and how much further we can go by working together. Every person I work with knows that my goals and aspirations dont involve me succeeding alone. All of the art & businesses I create come from a place of collaboration and support. My brand “Odb”‘s message involves helping that artist who wants to bring their art to life, but may not have the support or capital to do so. We dont want anything in return other than to be apart of history and someones path to success.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

My artistry & brand is represented through “Boolur”, my artist name. Thats where you can find all my work & collaborations I’ve been apart of. I release music as a producer who collaborates with other musicians and artists to bring my idea’s to life. From my albums “text me when you get home”, “The 5 South” & “Lost at Sea”, I shot my shot at world building through collaboration.

I started my company “Odb” last year. Its a business structure similar to company’s that sponsor athletes in the sports world, but instead we sponsor artists & musicians. The goal of the brand is to elevate creative’s ideas & help them bring everything to life. I know the struggle of wanting a way to world build, and give your listeners & viewers a way to relate to your art more than just whats on the surface. Odb helps with production value, marketing & logistics for any project or idea. With the resources & connections at our disposal, we can help projects that we truly believe in come to life.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

The 3 things to focus on are more so 3 things to get past early on in your career.

1) perfectionist vulnerability

2) creative absolutism

3) productivity guilt

For perfectionist vulnerability, It captures the idea that artists often hold themselves to incredibly high standards, constantly comparing their work to others or an unattainable ideal. Despite their talent and achievements, they feel as though they haven’t “earned” their success or that they’re just one mistake away from being exposed as a fraud. When in reality, their art is what makes them unique and they should release it & show it to the world.

For creative absolutism, its the belief that true artists must fully dedicate themselves to their craft, rejecting conventional work as if it diminishes their artistic integrity. This mindset can be fueled by societal expectations, romanticized ideas about the “starving artist,” or internalized pressure to prove one’s authenticity through struggle and sacrifice.

And lastly, productivity guilt. It embodies the fear that stepping away from creating—even briefly—will result in lost momentum, fading relevance, or falling behind in an industry that never stops. Many artists internalize the belief that they must always be producing, fearing that rest equals regression or that taking a hiatus is a form of failure.

These were all things I had to go through to realize theres no timeline to art & creating. Theres no master plan. Theres no pressure. I just want to help others realize that sooner, rather than later. Because there are so many talented people out there who are losing out on potential simply because they are not supported. (mentally, emotionally & financially)

What’s been one of your main areas of growth this year?

It has to be patience. I was in the studio every day for 400 days straight. If it wasn’t making music, its collaborating on ideas, making visuals & content, throwing events, performing live, etc. I felt like I had to be in the thick of it 24/7 or else I would fall behind. And I realized how detrimental that can be to ones long term goals. Especially someone like me who plans on being in an industry like this for the long haul.

Burn out is a real thing, and so is creative overload. I needed to take breaks and travel in order to find parts of myself again. Feeling the pressure to have to create art and showcase it isnt the right way of going about our day to day as artists.

Contact Info:

Image Credits

@marcostills

Suggest a Story: BoldJourney is built on recommendations from the community; it’s how we uncover hidden gems,
so if you or someone you know deserves recognition please let us know here.
Leadership Development
Empathy Unlocked: Understanding how to Develop Emotional Intelligence

“Empathy is the starting point for creating a community and taking action. It’s the impetus

Productivity
Where do you get your work ethic from?

We’ve all heard the phrase “work hard, play hard,” but where does our work ethic

Productivity
Boosting Productivity Through Self-Care

When you have a never-ending to-do list it can feel irresponsible to engage in self-care,