Alright – so today we’ve got the honor of introducing you to Megan Larkins. We think you’ll enjoy our conversation, we’ve shared it below.
Megan, so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.
Imposter syndrome is something that I and other entrepreneurs fight semi-regularly. Some days, I feel extremely confident in my work and my efforts, while other days, I feel like I have no idea what I’m doing.
I try to remind myself of the reviews and rapport I’ve built with my clients. After all, they wouldn’t keep coming back if they weren’t happy with the work, experience, and analytics. It’s important to me that I not only provide beautiful project deliverables but also work that produces and delivers results.
When I have moments of stress and confusion, I return to the drawing board. I look at where I started and where I am now. I also utilize other inspiration sites like Pinterest to gain clarity and inspiration. In my eyes, I’m not the perfect designer, and I always aspire for growth. There is no such thing as perfection; every client desires something different, so I believe there’s always room for every designer to eat at the table. We all have our specialities and technicalities that make us unique and keep us in the game.
So, I won’t say I’ve “overcome” impostor syndrome; I now have healthy ways of coping with those crazy thoughts and keeping myself in the game. I use this as motivation to stay in the game, continue to learn, and push myself to develop my skills.
Thanks, so before we move on maybe you can share a bit more about yourself?
I’m the founder of The Branding District, a digital marketing agency built for forward-thinking businesses ready to scale with strategy. We specialize in website design, brand development, and marketing systems that help our clients show up beautifully and perform powerfully. I work with service-based and high-end brands ready to stop guessing and start growing, and I love helping them turn their business into something that feels aligned, intentional, and impactful.
What excites me most is building lasting brand foundations. I’m not here for surface-level results; I’m focused on making things work behind the scenes so my clients feel supported long-term. That means giving them more than just a pretty site or a catchy tagline; it means giving them clarity, structure, and confidence to grow with purpose.
Right now, I’m focused on expanding how we support our clients. Whether through refined systems, new offers, or more educational resources that help business owners understand the why behind the strategy. I recently rebranded my business to reflect that growth, and we’ve been building out new tools, templates, and resources that will make marketing feel more manageable and less overwhelming for our community.
This season feels like a turning point, and I’m excited to keep showing up for the entrepreneurs ready to take their brand to the next level.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Looking back, I’d say the three most impactful qualities in my journey have been resourcefulness, clarity, and resilience.
Resourcefulness:
Initially, I didn’t have a blueprint or a team, just a vision and a willingness to figure things out. I had to teach myself everything from systems and design to client management and marketing. That ability to problem-solve, self-educate, and stay curious is what kept the momentum going, even when I didn’t have all the answers.
Clarity:
Understanding who I serve best, what I want to offer, and how to communicate my value took time. Once I nailed that, everything started falling into place — from aligned clients to smoother sales.
Resilience :
Entrepreneurship comes with highs and lows, and there have been seasons where I had to pick myself back up, rework offers, or rebuild entire systems. Resilience is what keeps you moving through the messy middle.
What has been your biggest area of growth or improvement in the past 12 months?
Over the past year, my biggest area of growth has been refocusing and scaling my business in a way that serves my clients and me.
For a while, I offered too much. I tried to cover every service possible, including ones that didn’t bring me joy, like social media management. Eventually, I realized that just because I can do something doesn’t mean I should. This resulted in me being able to take on more website design projects, which is the foundation of why I started this business, and that has brought me an extreme amount of joy and happiness.
That mindset shift gave me the clarity to refine my service offerings, double down on what I do best, and create stronger systems behind the scenes. I completely revamped my client experience, not just visually, but operationally. I no longer stay “flexible” just because I can. I now enforce structure, clear timelines, and an intentional order of operations, and my clients have raved about how streamlined, organized, and enjoyable the process is.
Most importantly, I no longer feel like I exist inside my business. I’m running it with confidence, clarity, and direction.
Contact Info:
- Website: https://www.thebrandingdistrict.com
- Instagram: https://instagram.com/bythebrandingdistrict
- Facebook: https://facebook.com/atthebrandingdistrict
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