Meet Morgane Williams

We recently connected with Morgane Williams and have shared our conversation below.

Hi Morgane, thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.

One thing I’ve realised about imposter syndrome is this: whatever you’re scared of, the win on the other side is always so much bigger.

I remember my very first content video, I filmed it in my kitchen because I didn’t have a cool design space. That alone made me second-guess recording, but you’ve got to start somewhere, right? I was very shy, and I cringed so hard before posting. To my surprise, that video did better than I expected. That small win gave me the confidence to start showing my face more, which helped grow my client base and increased interaction.

To stay focused, I even deleted my personal Instagram so I could fully commit to showing up as the face of my business. I’ve never been someone who enjoys posting myself on social media or having my picture taken, so if I’m going to share something, it has to be with purpose.

There was one TikTok that really stuck with me: a woman said, “Social media isn’t for your friends, it’s for you to be you. The right people will find you.” I do like making creative content, even if sometimes I think, “This is a bit nerdy.” Because every post, every step outside my comfort zone, is helping me grow into the person I want to be. And that’s worth every bit of fear I felt at the start.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I’m a bold graphic designer who works across creative design and branding. I help businesses stand out through visuals, while also building a personal brand that inspires the next generation of creatives.

What excites me the most is seeing an idea transform into something real, there’s something rewarding about seeing my designs printed. It’s a moment when the design truly comes to life. Also when creating logos, I realise I have the power to shape the look of someone’s business.

Right now I’m focused on growing my brand and getting my name out there to work with my dream clients. My goal is to see my designs across the world and eventually share what I’ve learned to help new designers find their voice and build with confidence.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

For me, the three most impactful things have been:

1. Constant learning

2. Taking risks

3. Being okay with fear and discomfort

First, I always say: read books. All the answers to business and life are in books. Knowledge is really wealth. The more you understand and consistently work on your skills and industry, the faster you’ll grow. Learning builds confidence and sharpens your direction.

Second, take risks. Start before you’re ready. I’ve made the most progress in moments where I did something that scared me, from posting a video, to going to networking events, or investing in myself. Growth doesn’t happen in your comfort zone.

And lastly, don’t wait to feel “ready.” Do the things that scare you. Fear usually means you’re about to level up. The winning result is always on the other side of that feeling.

What was the most impactful thing your parents did for you?

One of the most impactful things my parents did was get me a MacBook for my 21st birthday, it was the best gift ever. Before that, I was working on a glitchy HP. Even though I only had to use it for a few months, the upgrade made such a big difference. It was faster and visuals were clearer. Having the right tools gave me a whole new level of confidence in my work.

Another thing that stands out: my dad used to turn off the internet when we were kids! At the time, it was so annoying, but looking back, I’m actually really grateful. It forced me to get creative, I’d write stories, draw, make collages out of newspaper cutouts. I honestly believe that helped build my imagination. Without the distraction of the internet, I had the freedom to create, which definitely shaped how I think and work today.

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