We recently connected with Naama Sarid and have shared our conversation below.
Hi Naama , thanks for sharing your insights with our community today. Part of your success, no doubt, is due to your work ethic and so we’d love if you could open up about where you got your work ethic from?
Being your own boss is fun but sometime can be hard. A lot of discipline is required. There are a few strategies that guide me: Being dynamic and exploring new ways of growth and new exposure – for instance, recently I have been creating short videos about my everyday life and business. My business depends on me, so I’m working on the “now” mentality of solving issues as they appear and not leaving them for later. I surround myself with entrepreneurs like myself who can inspire me and push me forward. It can also lead to potential collaborations. And finally – I reward myself for the hard work by having my daily rituals like sport and cultural activities. My goal is to see growth every day.


Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
When I was a kid I had this fantasy of finding a treasure. I feel like what I’m doing today is actually looking for treasures. The “thrill of the chase” is a powerful motivator for me. A big part of my daily work is to look for unique items for my vintage shop, whether it is going to stoop sales, vintage shops or online auctions. Even when I go on vacation, one of my priorities is to explore antique shops and flee markets. Curating the collection in my shop is so fan that sometimes it is really hard for me to let go of some items…

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Enjoy what you do: Find ways to stay engaged and exited about your work! For me it can be selling items I’ve never sold before, taking pictures of them in the streets of NYC and expending my reach through social media.
Tell the truth: I sell vintage items and some of them can be very old and used, so it is important for me to describe them in the most accurate way and be honest with my customers.
Be personal: I’m a one person business and I want people to feel they are getting a personal treatment. Make your customers feel seen, heard and valued.

As we end our chat, is there a book you can leave people with that’s been meaningful to you and your development?
I recently listened to the e-book: Programmed to fail: How to break through your mental blocks and achieve greatness by Brandon Epstein. I have seen a drop in sales in the summer and felt like I had to do a “reset” in a few aspects of my life.
This book gave me practical strategies on how to cultivate a growth mindset and achieve peak performance. It helped me align daily actions with the vision for success. I was able to re-organize my space and my files and make positive changes to my routine. Soon enough, a well-known figure in the Middle East bought an item from my shop and for me it was a sign that I’m in the right direction.
But I’m only at the beginning of the process and still have a lot of positive mental work to do! It is important to remember, especially in challenging times, that anything is possible.
Contact Info:
- Website: https://www.etsy.com/shop/boboCOLLECTED
- Instagram: @bobocollected
- Facebook: https://www.facebook.com/bobocollected/
- Twitter: https://x.com/boboCOLLECTED
- Other: https://www.ebay.com/usr/bobocollectednyc






Image Credits
photos by Naama Sarid
the wall rug in one of the photos is by SumiYuri Studio
so if you or someone you know deserves recognition please let us know here.
