Meet Nadia Pupa

We recently connected with Nadia Pupa and have shared our conversation below.

Alright, so we’re so thrilled to have Nadia with us today – welcome and maybe we can jump right into it with a question about one of your qualities that we most admire. How did you develop your work ethic? Where do you think you get it from?
I got my work ethic from my parents. My dad immigrated to the U.S. in the ’70s from Beirut, Lebanon without knowing how to speak English. He is now a successful award-winning healthcare executive who has accomplished many important initiatives in his job and for his community.

I am the second oldest of five siblings—four sisters and one brother. My dad always taught us that we should choose careers that would provide for our families. I will always remember how he shared the mentality of never having to rely on our spouses for income. He taught us how to be independent, hardworking professionals and to never take our education for granted.

My mom taught us how to be quick thinkers and problem-solvers. She is good at making decisions and coming up with spontaneous ideas. As a nurse, she is always thinking 10 steps ahead and is prepared for a variety of situations. She is also one of the most organized people I have ever met. For anyone who knows my mom, her enthusiasm, energy, and sense of humor is contagious.

My parents set a strong example of good leadership in a professional and personal sense. They consistently volunteer their time to serve and enrich the San Diego community through church and other charity events. They not only volunteer, but they also lead.

I feel so lucky to have gained such a balanced perspective on how I lead, execute plans, and put in the necessary hard work. Without my parents, I don’t think I would ever have dreamed of owning and operating my own company, Pique Publishing. The best thing I could hope for is to be just like my parents in the way I run my company, lead my team, and raise my kids. My parents inspire me every day!

Thanks, so before we move on maybe you can share a bit more about yourself?
To put it simply, we provide end-to-end content development services for digital assets and print publications. The core capabilities of Pique Publishing, Inc. fall into three main categories: (1) writing, (2) editing, and (3) design. But throughout the past few years, the company has evolved. We function as editorial consultants for a variety of projects and work with many different types of companies and academic institutions. We do everything from web design to developing and creating corporate slide decks—and a ton of other stuff.

We also work with authors by providing manuscript evaluations, editorial consulting, high-level developmental editing, and copyediting. As a team, we can carry projects from ideation to distribution.

At the beginning of this year, I launched a podcast, The Editor’s Half Hour, which is meant to be a resource for other editors. I interview editorial professionals who are making a difference in our industry. Being able to connect with other editors and share information is so important in our world. More often than not, editors need to lean on each other for advice because the types of things we encounter while editing cannot be taught in classrooms. There can be a lot of unique and circumstantial exceptions to rules, and editors are constantly jumping in and out of the editorial grey area for all types of projects.

Because editors tend to work in isolation, it can become a lonely job. For this reason, I was inspired to create affirmation cards specifically for editors. I think editors, now more than ever, need encouragement. When working so often in isolation, editors tend to doubt themselves, but these affirmation cards are meant to give editors a little boost of confidence. If all goes according to plan, I will launch these cards in December of 2023 and I am so excited to share them with the editorial community!

If you had to pick three qualities that are most important to develop, which three would you say matter most?
The three most impactful qualities in my editorial journey are authenticity, consistency, and accountability. Without these three qualities, an editor cannot operate. I need to be authentic when providing feedback to authors, otherwise, I will not be fulfilling my duty as an editor. Being consistent and meeting every single deadline—especially in the corporate world—is essential. It creates such a strong level of trust. The most important quality is being held accountable for the work. I always ask myself if I am upholding my end of the agreement with the client. Am I taking accountability for the things I promised to provide? If the scope of the project changes, I figure out how, when, and why, and I always hold my team members accountable to make sure they are as committed as I am to fulfilling our editorial duties.

Tell us what your ideal client would be like?
Hands down, my ideal clients are highly motivated to complete their projects and expect to get top-notch quality work. Ideal clients understand that in order to get the highest and best quality, it comes with a cost. As we all know, you get what you pay for. If you pay intensely low rates for editing and design, you will absolutely get low-quality work. Ideal clients see the value in good editing and design and never undercut prices to get a good deal.

At Pique Publishing, we are aiming to connect with more corporate clients who require advanced editorial support. These companies can be a variety of academic institutions, government agencies, nonprofit organizations, and private corporations. We excel at overseeing the editorial management and production process for magazines, academic journals, and other periodicals in addition to editing and developing course content and other educational materials. We love all aspects of the publishing process!

Contact Info:

Image Credits
Sarah Morgan Photography

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