Meet Nick Good

We caught up with the brilliant and insightful Nick Good a few weeks ago and have shared our conversation below.

Nick, so many exciting things to discuss, we can’t wait. Thanks for joining us and we appreciate you sharing your wisdom with our readers. So, maybe we can start by discussing optimism and where your optimism comes from?

I’m not always optimistic—just ask my wife, Heather—but I’ve intentionally developed an optimistic outlook over the years by training my mindset. Through reading books, personal development courses, sales training, and real-world experience, I’ve learned that success comes from taking consistent action, learning from failures (which teach us more than our wins), and constantly adapting.

Real estate, business, and investing have reinforced that challenges are just opportunities in disguise. I make it a point to surround myself with high-achievers, consume content that pushes me to think bigger, and focus on solutions rather than problems. My optimism isn’t blind positivity—it’s a calculated belief that with the right strategy, effort, and consistency, I will win.

Thanks, so before we move on maybe you can share a bit more about yourself?

I’ve built my career around real estate—helping others achieve homeownership, build wealth, and grow successful businesses within the industry.

I’m the founder of The Good Home Team, a top-producing real estate sales team, and a best-selling author focused on helping agents scale their income. As a real estate broker, investor, and entrepreneur, I’m always looking for ways to innovate, expand, and create opportunities in the market.

What excites me most about what I do is the impact—helping agents break through income ceilings, assisting investors in building financial freedom through real estate, and guiding homebuyers through one of the biggest purchases of their lives. Real estate is more than transactions; it’s about changing lives and building wealth for generations.

Beyond sales, I also mentor and coach agents on how to reach six figures and beyond in their businesses. My book, Six Figure Agent, lays out the blueprint, and I share insights regularly on my podcast and social platforms.

What I Am Focusing On Growing For The Future?
Growth & Expansion: We’re continuously expanding The Good Home Team and looking for high-performing agents to join us.

New Content & Education: I’m revamping The Only Real Estate Podcast Worth Listening To with Matt Kelderman, focusing on helping agents navigate the industry and scale their businesses.

Investment & Property Management: I’m actively working on growing Homeward Property Management, a company dedicated to helping single-family real estate investors maximize their returns.

Speaking & Coaching: I’m focused on delivering more training, keynotes, and courses to help agents, entrepreneurs, and investors level up.

For me, business is about freedom—building something that generates wealth, creates impact, and allows me to spend time with my family while still growing. Whether you’re looking to buy, sell, invest, or scale in real estate, I’m here to help you do it smarter and faster.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Looking back on my journey, three qualities have made the biggest impact on my success:

1. Always Learning & Taking Action
One of the biggest mistakes people make is getting stuck in analysis paralysis—they learn but never execute. Early on, I realized that learning alone wouldn’t move the needle; I had to take action, even if it wasn’t perfect. I adopted the mindset of “rip off and duplicate”—studying successful people and implementing what they were doing without overcomplicating things. This ability to learn, adapt, and execute quickly has been a game-changer in growing my businesses.

Advice: If you’re early in your journey, stop waiting for the “perfect” plan. Take action now, refine as you go, and learn by doing. The fastest way to success is by modeling those who are already winning.

2. Grit – The Ability to Keep Going
I’ll be honest—there were plenty of times I wanted to quit. Whether it was tough market conditions, bad investments, or just the grind of building a business, there were moments where walking away seemed easier. But I’m stubborn. I didn’t want to give up and feel like a failure, so I kept pushing forward. That grit and resilience—sticking it out when things got tough—has been one of the most valuable skills I’ve developed over the last 20 years.

Advice: If you’re in a tough spot, remember this is just a chapter, not the whole story. Push through, learn from your setbacks, and recognize that success comes from persistence, not perfection.

3. Living Below My Means
A lot of people look successful on the outside but are financially drowning because they spend everything they make. I’ve always been disciplined about living below my means, which has given me the ability to survive downturns and reinvest in my businesses when opportunities arise. Having financial discipline has allowed me to weather tough times, scale faster, and create long-term wealth.

Advice: Delay gratification. Instead of upgrading your lifestyle every time you make more money, focus on reinvesting into income-producing assets. This will give you the flexibility to take bigger risks and seize bigger opportunities down the road.

Success isn’t about luck—it’s about learning fast, taking action, staying resilient, and being financially disciplined. If you can master these three things, you’ll set yourself up for long-term success, no matter what industry you’re in.

All the wisdom you’ve shared today is sincerely appreciated. Before we go, can you tell us about the main challenge you are currently facing?

Right now, my biggest challenge is overcoming the negative media narrative around the real estate market. The constant headlines about higher interest rates, inflation, and rising home prices create fear and uncertainty, but what frustrates me most is that the media rarely offers solutions or explains why NOW can still be a great time to buy, sell, or invest. Instead of focusing on doom-and-gloom, I’m working to educate buyers, sellers, and investors on how to navigate this market strategically—because opportunities don’t disappear, they just look different.

In our real estate business, a key challenge is partnering with agents who don’t fully grasp that this is a people-connection and sales-driven industry. Many new agents get into real estate without understanding the mental resilience it requires—especially when friends, family, and people they know aren’t immediately willing to support their business. It can be discouraging, and I’ve seen too many agents burn out because they don’t develop the right mindset, habits, and lead-generation skills to succeed long-term.

Right now, I’m focused on tackling these challenges by:

Shifting the Narrative – Providing data-driven, solution-focused insights to buyers and sellers through social media, content, and direct conversations to help them make smart real estate decisions, not emotional ones.
Developing & Mentoring Agents – Training agents on how to generate leads, build relationships, and create real business opportunities outside of their personal networks so they don’t feel stuck when friends and family don’t immediately support them.
Despite these challenges, I see them as opportunities to adapt, educate, and lead from the front. The agents and clients who understand the bigger picture will be the ones who win in this market.

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