Meet Nick Mershon

We’re excited to introduce you to the always interesting and insightful Nick Mershon. We hope you’ll enjoy our conversation with Nick below.

Nick, thanks so much for taking the time to share your insights and lessons with us today. We’re particularly interested in hearing about how you became such a resilient person. Where do you get your resilience from?

My resilience comes from the baseball field, Navy submarines, and the sales world where rejection, continuous improvement, and failing are part of life. All of my formative years were spent on the baseball field learning from my dad who played professional ball in the Cincinatti Reds organization. The ability to forget what happened earlier in the game, earlier in the week, and even earlier inside that same at bat allowed me to focus only on the present moment. Nobody cares about what you did earlier in the game when it’s the ninth inning and the team needs you to get that runner home from third base.

In the Navy I failed out of the Nuclear Power School program 10 weeks in after putting in 8 months getting through my first school. This was after I joined the Navy hoping to get away from school and spend my first two years in the service going to class and learning. Once I got the submarine it was another 8 months of training before I got to put my submarine qualification dolphins on my chest. The constantly improving and learn how to trust the people around me was one of the biggest takeaways from the Navy. Getting through Navy Dive school in 2012 was another huge milestone where I was a guy who passed out ninety minutes into it on day 1.

Failure has been something I’ve been dealing with my entire life. In the business world there are going to be partnerships, deals, and other things that fall apart. Learn from it. Don’t make that mistake again and move forward.

Take a look at your decision-making process and learn to weigh risk prior to jumping into that venture or new thing.

Thanks, so before we move on maybe you can share a bit more about yourself?

Professionally I am a business coach and have over 5000 hours of coaching small to medium sized businesses with strategy, sales, and structure. I’m a coach for Sales Transformation Group and we specialize in home service-based businesses that are doing between 2-25M per year.

I’m also a part of Xpro Events and we’ve got two major events this year on April 11th and 12th in Dallas. It’s our Branding Domination Summit. 2 Day event on how to set your business up for success and how to build a brand that people will recognize around the world. Our big event The Domination Conference 2025 will have 2000 attendees in Miami August 7th-10th where we’ll be delivering a no fluff business conference on the ins and outs of sales, mindset, structure, and scaling. It’s our follow up from our 2024 Domination Conference that we put together in 97 days and got 220 people to join us!

I am always looking for people that are throwing events as I represent 17 different speakers that can all move people from the stage. Bookingstages.com is my business that happened by accident thanks to Emily Ford when I saw her speak at an event in San Diego.

I have a podcast that I am finally putting work into in 2025 and getting to 100 episodes before the end of 2025. The point of starting the pos was to give the awesome people in my life a platform to tell their story. I think the more we learn from other people and the more our world view expands the better off we’ll all be.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Mindset, Mentors, and Metrics.

I call it the Mershon Method. It’s simple.

Mindset.

What are your limiting beliefs and have you confronted your inner critic? If you haven’t that’s where we start. The little voice inside your head is not you. Your thoughts are not you. The more inner work you do, the better your subconscious programming will begin to believe what you’re telling it. There are many different ways to start down this path, but the one that I use with a lot of clients is to speak out loud a positive affirmation whenever the negative thought comes into their head. Example thought is “I am not good enough to make that kind of money” The out loud affirmation would be “I deserve everything that is coming to me and money flows to me easily.”

Mentors. Who are the people that you’re learning from? In this information age, the lack of knowledge is no longer an issue. It’s much more information overload than anything else. There is someone who has been in your shoes before that has overcome the thing that you’re going through. Pick one or two people that are a few steps ahead of you, or pick someone that is 10 years ahead of you and study what they did. YouTube, Social Media, and Books are your friends here.
Don’t have more than 2 people you’re listening to if you’re going all in on something. Conflicting information is everywhere and know that you’re listening to this person to solve x and y. Maybe z comes from someone else when you get to that level.

Metrics. One of our core values at Sales Transformation Group is “Know your numbers.” in a business setting it makes sense to measure sales, marketing, operations, finance, and production. In your personal life maybe you’re measuring health, wealth, happiness and charitable contributions. If you’re not measuring anything then how do you expect to improve. You’re not just going to wake up one day and be great at whatever the thing is. There’s a plan when you hire a personal trainer. The same measuring method should be applied to the things that are important to you.

As we end our chat, is there a book you can leave people with that’s been meaningful to you and your development?

Three books everyone should read.

#1 You are a badass, Jen Sincero – Read this on the flight back from my last deployment in the Navy. It changed my life. I get her daily badass calendar every year that has a daily sentence or two to remind you that you really are amazing.

#2 Life is setting you up for success, Victor Levy. This book was a gas station find in Miami when I was going to fill up my roommate’s car for him. It was right there on the checkout counter, and I think it was $17. I got 7 pages into it before I put it down and my world view shifted. It is a short book that took me over 3 months to read because there was something every few pages that made me rethink what I had been taught and my path. It’s another book that I would put in the mindset category, but well worth the time to read it.

#3 Vivid Vision by Cameron Herold, Now that your mindset is good to go reading the other two books, this is the one where you’re going to write out your dream life in a three year vision and get into exactly what you want that to look like. I am 4 months away from writing my 2026-2028 vision. I have accomplished all but 3 things from my initial vivid vision that I wrote out at the end of 2022. The first two parts of this book set the stage to write the vision, while the third part walks you through writing it step by step.

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