Meet Nikki Fleming

We recently connected with Nikki Fleming and have shared our conversation below.

Hi Nikki, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?

My resilience comes from being forced to rebuild — not once, but many times. A few years ago, I left an abusive relationship, packed up my life, and moved across the country to Virginia with nothing but my dog and a dream. I didn’t have a safety net or a plan B. What I had was a vision of the life I knew I deserved that was safe, free, and full of purpose.

When I arrived in Virginia, I had no community, no clients, and no idea if I could make it. But I had this tiny flame inside me that refused to go out. I poured everything I had into rebuilding my business from the ground up, one spray tan, one conversation, one step at a time. I stayed committed to healing, to self-love, and to being someone other women could turn to when they needed light.

Today, resilience shows up for me in how I lead my team, serve my clients, and share my story, not from a place of pain, but from power. I created Sundazed not just as a beauty brand, but as a space where women could feel safe, seen, and radiant. My resilience was born in the darkest moments, but it’s what’s allowed me to build something bright.

Thanks, so before we move on maybe you can share a bit more about yourself?

Hi! I’m Nikki, and I’m the founder of Sundazed Tanning Co, a spray tanning and wellness brand rooted in self-love, confidence, and radiant, sun-kissed energy. What started as a small spray tan business has grown into something so much more: a space where women feel empowered, cared for, and completely themselves.

At Sundazed, we specialize in luxe spray tanning (bridal, contour, and custom-blended solutions), but we’re also expanding into wellness—hosting events, community gatherings, yoga classes and even our first-ever Self Love Retreat happening this September in Wintergreen, Virginia. One of the most exciting parts of my work is seeing how much a little glow can completely shift someone’s energy. It’s not just a tan, but a confidence boost, a ritual of care, and a way to feel your best without compromising health.

Something I’m especially proud of is how personal Sundazed is. After rebuilding my business from the ground up in Virginia, I’ve been able to create the kind of environment I once needed: safe, high-vibe, feminine, and full of heart. And now, I get to offer that same feeling to others, whether it’s through a spray tan appointment, a wellness event, or a community connection.

This year, we’re growing in new directions—adding more team members, launching new products, and possibly opening a larger space to serve even more of our glow-loving community. It’s been the most rewarding journey of my life and this is only the beginning.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, three things that have been the most impactful in my journey are creativity, intuition, and the willingness to start over.

Creativity has been at the core of everything, through building a brand that feels like me, designing experiences that are intentional and elevated, and finding new ways to connect with and serve my community. It’s what keeps the work fun, fresh, and full of soul.

Intuition has been my compass. Some of my biggest moves, like re-branding, expanding, hiring, or hosting my first retreat all happened because I trusted what felt aligned, even if it didn’t make perfect sense on paper. Tuning in and listening to myself has never steered me wrong.

Connection is the heartbeat of it all. I’ve built Sundazed by genuinely caring about the people I serve, whether it’s my clients, my team, or my community. Building trust and showing up authentically is what keeps people coming back and turns a business into a movement.

If you’re just getting started, know that you don’t have to have it all figured out. Focus on showing up with heart, learning as you go, and being brave enough to keep evolving. You’ll attract the right people and that’s where the magic happens.

Okay, so before we go we always love to ask if you are looking for folks to partner or collaborate with?

Absolutely! I’m always open to aligned collaborations, especially with people and brands who are passionate about wellness, beauty, creativity, or building intentional community.

Whether it’s a pop-up event, a product collab, a retreat experience, or something totally outside the box, I love dreaming up ideas that feel meaningful and fun.

If something sparked while reading this, I’d love to connect. The best way to reach me is through Instagram @sundazedtanning or by email at [email protected]. Let’s make something magical together.

Contact Info:

• Website: https://sundazedtanningco.com
• Instagram: https://www.instagram.com/sundazedtanningco/