Meet Nishu Lathwal

We’re excited to introduce you to the always interesting and insightful Nishu Lathwal. We hope you’ll enjoy our conversation with Nishu below.

Nishu, so great to have you with us and we want to jump right into a really important question. In recent years, it’s become so clear that we’re living through a time where so many folks are lacking self-confidence and self-esteem. So, we’d love to hear about your journey and how you developed your self-confidence and self-esteem.

I wasn’t always this confident. In fact, there was a time when I second-guessed every decision, overthought every move, and felt like I wasn’t “qualified” enough to do what I wanted.

But I built my confidence **by doing**.

When I started my agency, I had no roadmap, no certainty—just a belief that I could figure it out. I made mistakes, I failed, and I lost money on things that didn’t work. But every time I got back up, I proved to myself that I could handle it.

One of the biggest shifts for me was realizing that confidence doesn’t come first—**action does**. I stopped waiting to feel “ready” and started showing up, whether it was posting content, closing sales, or leading my team. And with every step, I became more sure of myself.

I also **learned to trust my own voice** instead of looking for permission. People will always have opinions, but they don’t build your dreams—you do.

Confidence isn’t something you wake up with one day. It’s something you build through **doing the hard things, taking risks, and proving to yourself that you’re capable**.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

A few years ago, I was just another college student trying to figure out how to make a living online. I started my journey with social media, not knowing much, just testing things out. At first, I was making $2K a month, and for a student, that felt like a lot. But I knew there was more potential.

So, I experimented. I failed. I had months where I barely made $500. But I kept going because I believed in what I was doing. And that’s what changed everything. Within a year, I scaled my business to $70K per month—all because I learned how to use social media the right way.

Now, through SocialNix, I help business owners do the same—without the guesswork and frustration. I’ve seen so many small businesses struggle because they don’t know how to market themselves online. They post randomly, get little engagement, and feel stuck. That’s exactly why I’m launching something that I wish I had when I started.

A course designed for small business owners—not influencers, not big brands—just real businesses that want real growth.

This course will teach them how to create content like a pro, market their brand effectively, and turn social media into a lead-generating machine—without spending hours trying to crack the algorithm.

Because here’s the truth. You don’t need a big budget to market your business like a big company. You just need the right strategy. And that’s what I’m here to help with.

If you’re a business owner tired of struggling with social media, I promise—marketing doesn’t have to feel this hard. You just need to learn how to do it the right way.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

When I started, I thought social media was just about posting great content and hoping for the best. But over time, I realized that the real key wasn’t the algorithm—it was understanding people. What makes them stop scrolling? What makes them trust a brand? Why do they buy? Once I started focusing on human psychology instead of just engagement tricks, everything changed. Social media became less about numbers and more about connection, and that’s when I really started seeing results.

But the biggest lesson? Nothing works unless you’re willing to experiment. I’ve had months where nothing seemed to click, where strategies failed, where I questioned if I was even doing the right thing. But every failure taught me something. Every test brought me closer to what actually works. It’s easy to feel stuck when you don’t see instant results, but the only way forward is through trial and error. You don’t need to have everything figured out—you just need to start.

And honestly, the biggest shift in my business happened when I stopped trying to do everything alone. In the beginning, I was wearing all the hats—creating content, managing clients, handling outreach, doing every single thing myself. It felt like I was constantly working but never moving forward. The moment I started building systems, outsourcing, and trusting others to take on parts of the business, I had more time to focus on growth. That’s when things really scaled.

If I could go back and give myself one piece of advice, it would be this: Start before you’re ready. You don’t need the perfect plan, the perfect strategy, or the perfect moment. You just need to take action, learn as you go, and trust that every step, even the messy ones, are getting you closer to where you want to be.

As we end our chat, is there a book you can leave people with that’s been meaningful to you and your development?

There’s one book that completely changed how I see business—*$100M Offers* by Alex Hormozi. Before reading it, I thought success was about working harder, offering more, and hoping people saw the value. But this book flipped everything for me.

I realized people don’t buy based on logic. They buy because they feel a problem deeply, and they believe your offer can fix it. That hit me hard. I stopped selling *services* and started selling *solutions*. Instead of saying, “We manage your social media,” I started saying, “We turn your content into a client-magnet so you never have to chase leads again.” That simple shift changed how people responded to my offers.

Another moment that stuck with me was when Hormozi said, *Make an offer so good, people feel stupid saying no.* It made me rethink everything. Instead of trying to justify my prices, I made sure my offer felt *undeniable*. It’s not about lowering prices or adding more—it’s about making the value *so clear* that people don’t even question it.

And finally, the biggest wake-up call: *Attention is currency.* No matter how good your product or service is, if no one sees it, it doesn’t matter. That’s when I doubled down on content. I stopped waiting for people to find me and started showing up, teaching, and building trust.

That book didn’t just change how I sell—it changed how I think about business.

Contact Info:

• Website: https://socialnix.co
• Instagram: https://www.instagram.com/bossbabesmind/
• Linkedin: https://www.linkedin.com/in/nishu-lathwal/
• Youtube: https://www.youtube.com/@NishuLathwal