We’re excited to introduce you to the always interesting and insightful Pietro Cornini. We hope you’ll enjoy our conversation with Pietro below.
Pietro, so excited to have you with us today. So much we can chat about, but one of the questions we are most interested in is how you have managed to keep your creativity alive.
Creativity is quite challenging to achieve. Why is that? I’ve learned that Creativity has a life of its own different from person to person, It comes and goes most of the time however it pleases, so how do I keep my creativity alive? Simply, I just let it be. I understood that to make the best out of my creativity I have to let it flow. When I am in the creation process, which can be from writing a scene to creating its visuals, I try to squeeze as much as I can until I reach a stopping point, from that moment on I just continue to think and think but I can’t move on, so I usually decide to stop doing that, I take a rest and distract myself from everything that can be related to what I am creating after a while “Poof” there it is creativity is back and stronger than before. I have to say that this creativity process it’s not the only important thing, to achieve that I put myself in a zone, where I am surrounded by people, elements, nature, or even loneliness, everything that puts me in the state of mind and emotion of what I am creating, otherwise, creativity doesn’t come back, and even if somehow it does, the intensity it’s never strong enough from me to achieve what I want to do.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
I am an Italian freelance Director & Producer. Born and Raised in Parma I have gone to Los Angeles to study filmmaking. I worked for both the movie industry and the commercial/TV industry. I have had the opportunity to work in various short films and TV series productions in Los Angeles, as well as important commercials for brands like Suzuki, and Aruba, but most importantly a prestigious Italian company: E80 Group, which commissioned me various commercials in collaboration with very prestigious companies, which are their clients, around the world as like Evian, Perrier, Niagara Waters, Coca-Cola, Pepsi-co and much more. Collaborating with them to create production directly in their factories around the globe, traveling with my team from Italy through Europe to Australia, Brazil, and more. This opportunity has been a great pleasure and it’s continuing currently at this moment, It makes me see different cultures but also workwise I play a very indispensable role in the commercial and communication side of E80 Group, and that for me it’s very heartful. Right now I am developing a very important sociologically short film in Italy, “Il Ragazzo del Cavalcavia” that I have been writing and finding funds for the last year and soon will be filmed at an optimal budget, I am very proud of this work and It will be distributed not only in some cinemas, but it will have a Film Festival Run and private event with the local universities to discuss its themes.
I am very focused on improving my Directing skills hopefully going towards full-time cinema and authorial films, my passion is boiling I literally can’t stop working.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
The three most important things from my experience are Perseverance, Curiosity, and Observation. Perseverance is essential in my opinion, without it nobody will ever achieve their objectives and goals to create new ones, you must not stop no matter what, this doesn’t mean not taking a break or not thinking if you are following the right path, perseverance must be accompanied with introspectiveness.
Curiosity is the base to get flavors in your life, if you are curious about something that means there is passion, and with passion, you can reach whatever you want. Curiosity is what powers our drive without it and without keeping it alive I will fall.
Observation is what for me is extremely important to learn and improve, we must be humble and learn from one another and that is so important to grow workwise. There is always one better and a step ahead of you, but that isn’t a reason to feel weak, it’s an opportunity to learn from someone better, and to do that we must watch very very carefully.
We’ve all got limited resources, time, energy, focus etc – so if you had to choose between going all in on your strengths or working on areas where you aren’t as strong, what would you choose?
I believe it’s very important to know which are our strengths, and which are not. I don’t think it’s correct one way or the other, we must strongly rely on our strengths and because of that we can demonstrate how good we are at our job, but there is always something that we are missing or we are not confident about yet and I think it’s essential to target those areas and work to improve that and learn new things to be more well-rounded. There are certain times when we don’t have the time to invest in new things to be more well-rounded and during these times we must rely solely on our strengths but I suggest whenever we get the opportunity to have time or a job that can delete our weakness we must seize the moment and go for that.
Contact Info:
- Website: https://vimeo.com/user160098781
- Linkedin: https://www.linkedin.com/in/pietro-cornini-8117881a0/
