Meet Pratham Parmar

We recently connected with Pratham Parmar and have shared our conversation below.

Hi Pratham, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

I found my purpose by noticing what really gave me meaning helping people grow into stronger, more confident versions of themselves. At first, I thought I was just drawn to numbers and business, but over time, I realized it was deeper than that. I enjoy being someone people can lean on especially when life or finances feel overwhelming.

I like being a pillar of support and guidance in my community someone who offers not just help, but also wisdom. Whether it’s walking a client through their taxes, encouraging a small business owner, or just being present for someone who needs clarity, I want to be that steady hand they can rely on.

That’s why I started my accounting firm Parmar Accounting Service. For me, it’s not just about running a business, it’s about building trust, offering care, and helping others move forward with confidence.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I’m the founder of Parmar Accounting Service, an accounting firm based in Charleston, South Carolina. I help individuals and businesses with taxes, bookkeeping, and payroll, but more than that, I help them make clear, confident decisions about their finances.

What makes my approach different is that I don’t just give clients a bunch of tax options and leave them to figure it out on their own. I walk with them through the situation, help them understand what each path really means, and lead them toward the best solution based on their unique goals. I want people to feel supported, not just with numbers, but with clarity, confidence, and care.

I’m also the Treasurer of a nonprofit organization called Quest in Recovery, which focuses on mental health awareness. Being part of that team means a lot to me because it allows me to support people who may be going through emotional or mental struggles. It’s another way I get to show up for my community, not just through accounting, but through real human connection and care.

Right now, I’m focused on expanding my firm and creating more accessible educational content, especially around taxes and financial literacy. I want to make this stuff easier to understand and less intimidating, so people can feel empowered, not overwhelmed. Whether it’s through my business or nonprofit work, I’m here to help people grow, feel seen, and move forward in life with a little more peace and direction.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

1. Emotional intelligence – Understanding people, being aware of how they feel, and showing empathy has helped me build strong relationships with clients, peers, and even strangers. Especially in business, people don’t just remember what you did, they remember how you made them feel. My advice: take time to listen, reflect, and be kind. Emotional intelligence is built by being honest with yourself and paying attention to others.

2. Decision making – A lot of people get stuck in analysis paralysis. One thing I’ve learned is that being able to guide others, and yourself, through clear decisions is powerful. You don’t have to be perfect, but you do have to be confident. My advice: Start with small decisions, and trust your values. Don’t just study information, learn how to apply it.

3. Real world financial knowledge – Studying accounting helped, but actually helping people with real problems, taxes, budgeting, business planning, is what made it stick. My advice: Don’t wait to be an “expert” before you start helping others. Learn by doing. Offer value, be curious, and ask for feedback.

Everyone’s journey is different, but if you can lead with heart, make clear choices, and stay committed to learning, you’ll grow in ways that are meaningful, not just successful.

Who has been most helpful in helping you overcome challenges or build and develop the essential skills, qualities or knowledge you needed to be successful?

My uncle in law has been one of the most important people in my journey. He’s a CPA with over 20 years of experience, and from the start, he saw something in me that I wasn’t even fully aware of yet. He took time to really look at my strengths, and he encouraged me to start my own accounting firm when I was still figuring out my path.

Not only did he give me the confidence to go for it, but he also guided me through the process, what steps to take, how to think like a business owner, and how to build trust with clients. He’s been a mentor, a sounding board, and someone I’ve looked up to both professionally and personally.

I’ve learned so much from his knowledge, but even more from the way he carries himself, with integrity, patience, and a deep respect for others. His influence has shaped the way I run my firm and how I show up for the people I serve.

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