Meet Priya Sharma

We recently connected with Priya Sharma and have shared our conversation below.

Hi Priya, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

Honestly, I found my purpose by constantly feeling like I didn’t belong anywhere else. I job-hopped constantly because I could never quite fit into the traditional agency mold.

I started my own creative marketing studio, Savera, because I kept meeting these kindred spirits who had cool ideas but felt like they couldn’t get people to pay attention to them. We were all trying to do something authentic in a world obsessed with vanity and formulas.

I was always drawn to these small businesses that had powerful stories. The irony is that the people that needed marketing support the most were often the ones that couldn’t access it due to pricey retainer rates. I wanted to make sure that the voices that deserve to be heard actually had a way to get their stories out there.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

I run Savera, a creative marketing studio for innovators. I work with brands that have something cool to say, but don’t really know how to say it (or get people to listen).

The way I explain it to people is: I do anything that’s going to make everyone talk about your brand in the groupchat. That might sound silly, but think about the last time you texted your friends about a brand or business. Maybe it was a new restaurant you discovered through an Instagram reel, or a unique kimchi brand hosting a local workshop.

That’s the difference between traditional marketing strategies and what I do. I take a fully integrated approach to help brands become part of the conversation.

I also love the puzzle of figuring out what makes a brand special, and how do we make sure the right people notice? Every project is different because every client is different. There’s no template. Just creativity, strategy, and a lot of persistence.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

1. Unbreakable conviction in yourself.
I don’t mean the “fake it till you make it” kind of confidence. That always felt cringey to me. I mean conviction. The willingness to say “I don’t know what I’m doing sometimes, but I’m going to persist anyway.” There’s power in showing up, even when you don’t know all the answers.

2. Leading with kindness.
My background in the PR world often meant dealing with cutthroat and abrasive personalities. But I learned early that kindness is actually a competitive advantage. People actually do remember how you made them feel. When everyone else is fighting for attention, being genuinely kind and collaborative gets you so much further.

3. Be a little delusional
There’s no way I would’ve started my own freelance business if I wasn’t delusional. You have to believe in possibilities that other people can’t see yet.

Delusion gets a bad rap, but it’s what separates people who stay stuck from people who actually get something done. You need just enough delusion to take the leap. So start the thing! Pitch your dream client! Build your life according to what YOU think is possible, not what everyone else says is realistic.

Tell us what your ideal client would be like?

My ideal client is creative, bold, and always willing to try new things. The best relationships I’ve had with clients are the ones that feel like true partnerships. They trust my direction and support the process.

What really matters to me though, is that my clients have a strong moral compass. Everyone I work with has a clear vision for how they want to show up for their community and what kind of impact they want to have on the world.

In a world dominated by the worst of what hypercapitalism has to offer, I’m really intentional about who I work with. I want to use my little corner of the industry to amplify voices that are making a positive difference, not just chasing the biggest check.

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