Meet Randi Sidman-Moore

We caught up with the brilliant and insightful Randi Sidman-Moore a few weeks ago and have shared our conversation below.

Randi , appreciate you making time for us and sharing your wisdom with the community. So many of us go through similar pain points throughout our journeys and so hearing about how others overcame obstacles can be helpful. One of those struggles is keeping creativity alive despite all the stresses, challenges and problems we might be dealing with. How do you keep your creativity alive?

I just completed a long-term photography assignment on the Cheyenne River Reservation, Sioux Tribe, South Dakota.

The one thing I noticed the most on the reservation was their limited reliance on screens, phones, and technology. This left more time for kids to engage in outdoor play and adults to connect in person, so that creativity felt woven into their everyday lives.

This creativity was expressed through dance and oral storytelling, crafts and making things by hand, and most of all, a connection to nature.

It showed me that creativity doesn’t necessarily come from having more tools, but from having more freedom and space for imagination.

I’ve consciously brought this into my own life, and I make an effort to slow down, meditate, and exercise – those are my daily non-negotiables. I also find that getting into the flow of sports or nature helps me get into the flow of work. My most creative ideas seem to come when I least expect them — so the more I get out of my routine, the better!

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

After college, I packed a backpack and a camera and spent a year travelling around the world, photographing some of the most remote places on earth. Magazines began publishing my work, and those early stories encouraged me to pursue photography as a profession. I also learned a lot about myself on this trip, and that adventure-seeking, calculated risks, and meeting new people are my personality traits.

I quickly went from being a freelance photographer in New York City to shooting Cycle America cross-country and eventually as one of the first staff photographers at Ocean Drive Magazine in Miami.

It was at Ocean Drive, where I honed my creative style. The magazine opened doors to high-profile celebrities, and I often spent weeks at a time documenting legendary artists like Prince, Madonna, Celine Dion, and Jimmy Buffett, among many others. I witnessed these artists not just performing, but in some of their most private moments. It was during these moments when they were the most authentic and vulnerable.

Those connections to music, culture, and storytelling shaped my photography work today. It also helped me branch out into other areas, such as design, content creation, non-profit work, filmmaking, advocacy, and flying drones.

I’m based in Park City, Utah, and I love collaborating on projects — feel free to reach out! [email protected]

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

The most important qualities in my career journey are building relationships, the ability to pivot and remain resilient in the face of changing technology, and presenting myself with self-assurance and confidence.

I learned these skills through trial and error. In my mid-twenties, I had the opportunity to photograph one of my first large advertising campaigns. It was August in Miami, and during the photo shoot, the afternoon storms started to roll in. I turned to one of the models, a well-known actress, and asked her what she thought I should do — continue the shoot or call a rain delay.

She let me have it — explaining that I was the director of the shoot, and only I could make that decision. She was one hundred percent correct! From that day on, I did my best to make confident decisions during productions and pivot with self-assurance. I also try to bring this decisiveness into other areas of my life.

My advice for those early in their journey is to build and foster relationships. Your network is indeed your net worth. Make sure to remember names and to use their first name whenever possible. Seek out individuals who are several steps ahead in their careers and offer to take them out for coffee or lunch. Challenge and constantly learn; attend meetups, masterminds, and even social events. Get great at selling and branding yourself. And most of all, seize opportunities, since you never know where they may lead.

What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?

The most challenging time I faced was my experience with the Utah family law system, and I saw firsthand serious gaps in attorney conduct, oversight, and judicial fairness.

My goal now is to support legislative reform that ensures attorneys and judges are held to consistently applied ethical standards. At the same time, I’m passionate about exploring how artificial intelligence can play a transformative role in family law, not just in Utah, but throughout the country.

AI has the potential to evaluate cases based on facts and evidence, rather than influence or personal relationships. AI could help ensure that both parties are treated equitably and that no one gains an advantage, simply by being friendlier with the judge or commissioner.

Similarly, AI has the potential to review facts and apply laws consistently, without the personal bias or favoritism that too often shapes outcomes in family law. Justice should be based on truth and integrity, not relationships or influence.

I believe that AI can eventually play a critical role in bringing more consistency and equality to family law.

I hope to turn my challenging experience into a system that promotes honesty, awareness, and lasting technological change.

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Image Credits

Randi Sidman-Moore

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