Meet Raul Cabrera

We were lucky to catch up with Raul Cabrera recently and have shared our conversation below.

Raul, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

I have always had a natural sense of compassion towards people. Over the years, I realized – My purpose IS people.

How did I come to the realization that my purpose is people? Part of it is that I saw how not everybody felt seen or heard. And I had a strong drive to change that. That’s what fuels my digital marketing agency – everyone should be seen and heard. That realization hit me over time through conversations, missed opportunities, and watching good people and great ideas get overlooked simply because they didn’t know how to show up in the right way. I started noticing how often stories got buried and voices went unheard. That didn’t sit right with me. So, I started Miguel Digital with one simple goal: to help people show up—clearly, confidently, and powerfully. Through social media, branding, or digital marketing, we make sure our clients aren’t just visible, but that they’re unforgettable. Because when people feel seen and heard, they thrive.

Thanks, so before we move on maybe you can share a bit more about yourself?

I’m a storyteller at heart. And there’s nothing more fulfilling than using that passion to help others tell their stories. That’s what excites me most about what we do at Miguel Digital. I get to take someone’s vision, passion, or purpose—and help them share it in a way that actually connects with people.

Social media isn’t just a to-do item for me. It’s a powerful space where brands get to show up with consistency, clarity, and heart. I love crafting content that reflects who someone really is, running ad campaigns that drive real results, and building strategies that give business owners peace of mind.

Lately, it’s been a joy expanding our work with nonprofits, lifestyle brands, and corporate teams. Even more meaningful has been the chance to mentor and train the next generation of marketers on my team.

At the end of the day, my goal is simple: to make sure the people I work with are seen, heard, and remembered.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, the three qualities that have had the biggest impact on my journey are humility, patience, and risk.

Humility has kept me teachable. I’ve never wanted to be the smartest person in the room. I’ve found that the more I listen and stay open to learning, the more I grow – both as a person and as a business owner.

Patience has helped me stay the course. Results don’t come overnight, and building something meaningful takes time. I’ve learned to value the process, not just the outcomes. Staying consistent, even when things are slow, is what builds long-term success.

Taking risks has pushed me forward. At some point, you have to bet on yourself. Starting Miguel Digital was a risk, but it was worth it. I’ve found that you can’t wait for perfect conditions. Sometimes you just have to take the leap, trust your instincts, and figure it out along the way.

For those early in the journey, I’d say stay curious, stay steady, and be bold. Growth happens when you combine all three.

Tell us what your ideal client would be like?

Everyone needs help with their social media presence in some form or fashion, and we have opportunities for everyone to benefit from what we offer at Miguel Digital.

That said, our ideal client is someone who values partnership. They are focused on growth, open to collaboration, and understand the long game of building brand trust through consistent, thoughtful content. We work best with people who care deeply about their message and want to make sure it is communicated clearly and effectively.

We love working with nonprofits who are passionate about their mission and need help sharing it with a wider audience. We enjoy partnering with mid-sized companies that are ready to scale but need someone they can trust to handle the day-to-day content creation, strategy, and ad management. We also thrive when working alongside founders who are pouring their heart into their business and need a creative partner who can bring their story to life. The common thread is shared vision, respect, and a belief in the power of showing up consistently to connect with the right people.

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