We caught up with the brilliant and insightful Refugio Refugio Rodriguez a few weeks ago and have shared our conversation below.
Refugio, we’ve been so fortunate to work with so many incredible folks and one common thread we have seen is that those who have built amazing lives for themselves are also often the folks who are most generous. Where do you think your generosity comes from?
Once upon a time in a small, tight-knit community, there lived a young man named Refugio. He was known throughout the town for his incredible generosity, and people often wondered where this quality came from.
Refugio hailed from a humble family of four – his mother, his father, and his older brother. The Rodriguez family was not wealthy by any means, but they were rich in love and compassion. It was from this nurturing environment that Refugio’s generosity was born.
Refugio’s mother was a warm and caring woman who always had a smile on her face. She would open her heart and her home to anyone in need, offering food, shelter, and a listening ear to those who were struggling. Her selflessness was a source of inspiration for Refugio. He would often watch her prepare extra meals and share them with the less fortunate in their community, teaching him the value of giving without expecting anything in return.
His father was a hardworking man who always made time for his family, despite the demands of his job. He instilled in Refugio the importance of working hard and being responsible, but he also emphasized the significance of helping others along the way. He would often take his son with him to help elderly neighbors with their yard work or fix things around their homes, showing Refugio the power of lending a helping hand.
Refugio’s older brother was his closest companion. They played together, shared secrets, and had each other’s backs. When his brother started a small charity project at school, collecting clothes and toys for underprivileged children, Refugio was there to support him. The act of giving brought the brothers even closer and reinforced their shared belief in the power of generosity.
As Refugio grew older, he carried the values of kindness and compassion instilled by his family into the wider world. He began volunteering at local shelters, visiting nursing homes, and helping with various community initiatives. His generosity knew no bounds, and he knew that the joy of giving was a reward in itself.
One day, as Refugio was volunteering at the local food bank, he met a homeless man who had fallen on hard times and had lost all hope due to drugs. The man’s life had taken a dark turn, and he found himself struggling with addiction. But Refugio, with his unwavering compassion, saw beyond the addiction and into the human being who needed help.
Refugio sat down with the man, offered a sympathetic ear, and shared a meal. They talked about life, dreams, and the importance of kindness. The homeless man was deeply moved by Refugio’s generosity and told him, “Your family must be very proud of the person you’ve become.”
Refugio smiled and replied, “Yes, they are. My parents taught me that the greatest gift we can give is the gift of kindness, and my brother and I continue to carry that message forward.”
From that day on, Refugio and the homeless man formed a special bond. They worked together to get him back on his feet, finding him shelter and job opportunities. The act of generosity, passed down from Refugio’s loving family, had created a ripple effect of compassion and change in the lives of many.
Refugio’s generosity didn’t come from wealth or material possessions. It came from a heart filled with the lessons and love he had received from his family. Through their simple acts of kindness, the Rodriguez family had nurtured a legacy of generosity that continued to shine brightly in the world, touching the lives of those they met along the way.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
RefiSnacks is a company that’s all about bringing joy, nostalgia, and kindness to its customers. As the company approaches its 3-year anniversary, it has established a unique identity with a special message: #kindnessmatters. This commitment to kindness is reflected not only in the delicious candy it offers but also in its efforts to give back to the community.
What sets RefiSnacks apart is its dedication to using a vegan solution to make their original chamoy sauce. This demonstrates a commitment to both quality and inclusivity, as it caters to a broader range of dietary preferences while maintaining a delicious taste.
RefiSnacks’ online candy store allows customers to access a wide range of treats, all crafted with care and a touch of nostalgia. Their candy has the power to transport you back to your childhood, evoking sweet memories and bringing a smile to your face.
One remarkable initiative that deserves recognition is RefiSnacks’ non-profit snack drive during Christmas. The company collects snacks for less fortunate kids, spreading the spirit of giving and making the holiday season brighter for those in need. This community-focused effort embodies the essence of #kindnessmatters, showcasing the company’s commitment to making a positive impact beyond its products.
As RefiSnacks approaches its 3-year milestone, it’s exciting to see how the brand has not only delighted taste buds but also cultivated a culture of compassion. Whether you’re craving a taste of your childhood or looking to support a business with a strong social conscience, RefiSnacks has something special to offer. Keep an eye out for any new events, product launches, or expansions they may have in store, as they continue to grow and make a positive difference in the world.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Resilience: One of the most valuable qualities to develop is resilience. Life is filled with challenges and setbacks, and the ability to bounce back from failures and adapt to changing circumstances is crucial. To improve resilience, it’s important to cultivate a growth mindset, focus on learning from failures, and remain persistent even when facing difficulties.
Continuous Learning: In a rapidly changing world, being committed to lifelong learning is essential. Developing a growth mindset and staying open to new information and experiences can help you adapt and thrive. Seek out opportunities for education and personal growth, whether through formal education, online courses, books, or networking with knowledgeable individuals.
Emotional Intelligence and Empathy: Compassion and understanding are valuable qualities that can enhance your personal and professional relationships. Developing emotional intelligence and empathy allows you to better connect with others, resolve conflicts, and communicate effectively. It’s important to actively listen to others, practice empathy, and work on understanding different perspectives.
In terms of advice for those early in their journeys:
Be Patient with Yourself: As you mentioned, being kind to yourself is crucial. Understand that progress often comes with setbacks, and it’s okay to make mistakes. Treat yourself with compassion, and use these experiences as opportunities for growth and learning.
Stay Committed: Don’t give up when things get tough. Challenges and cloudy moments are part of any journey. Trust that, in the long run, they can contribute to your personal and professional development. Keep your goals in mind and persist in pursuing them.
Network and Seek Support: Building a network of supportive individuals can make a significant difference. Surround yourself with people who believe in you and your goals, and don’t hesitate to seek guidance or mentorship from those with more experience.
Reflect and Adapt: Regularly reflect on your progress and adjust your goals and strategies as needed. Adaptability is a valuable skill, and being willing to change course when necessary is a sign of resilience and wisdom.
Stay Curious: Maintain a curious mindset and an appetite for learning. Explore new interests and stay open to different perspectives. Curiosity can lead to unexpected opportunities and personal growth.
Remember that everyone’s journey is unique, and what works for one person may not work for another. It’s essential to find your own path and develop the qualities and skills that align with your goals and values.
What was the most impactful thing your parents did for you?
The most profound and touching act of love and sacrifice from my parents was when they made the monumental decision to leave their cherished family and friends behind, all in the pursuit of securing a brighter future for my brother and me. Their choice was not just a physical relocation; it was a profound, heartfelt commitment to provide us with opportunities they might not have had themselves. They uprooted their lives, braving countless challenges and hardships, all to see us thrive. The impact of their selflessness cannot be overstated; it has been the driving force behind our journey as two young and remarkably successful entrepreneurs. Every achievement, every milestone, and every triumph we experience today is a testament to their unwavering love, support, and their undying belief in our potential. Their sacrifices have not only shaped our professional success but have instilled in us a profound sense of gratitude, determination, and the desire to honor their legacy.
Contact Info:
- Website: www.refisnacks.com
- Instagram: intagram.com/refisnacks
- Facebook: facebook.com/refisnacks

Image Credits
clips photography / refisnacksevents
