Alright – so today we’ve got the honor of introducing you to Renata Buzolin. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Renata, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?
From a very young age, I was always independent, mature, and determined. As an only daughter, I grew up in an environment where my parents encouraged me to take responsibility for myself. They taught me the value of being self-sufficient, and this became a natural part of who I am. I remember waking up by myself, getting ready for school without any reminders, and always being on top of my homework and assignments. I was a responsible child, and this independence carried with me into adulthood.
When the time came for me to decide what to study in college, the pressure felt immense. I knew that the decision I made would shape the rest of my life. I chose to go to business school, with the intention of adding value to a company whose values aligned with mine. Despite this, I told myself that I would never own my own business. I had no interest in running one—I simply wanted to contribute to something meaningful.
However, after entering the business world and working in an office, I found myself surrounded by people who didn’t seem to care about the work they were doing or whether they were helping others. I realized that the corporate world didn’t align with my values of hard work, personal growth, and making a difference. This disconnect led me to experience burnout and panic attacks, prompting me to step back and reassess what truly fulfilled me.
That’s when I decided to pursue a career as a professional organizer. Organizing had always been a natural passion for me—it was something I enjoyed doing for myself and others. The process of organizing brought a sense of clarity, calm, and peace, and I realized that it was what made me happy. So, I decided to give it a try before applying for other jobs. What started as a small venture soon grew into something much more meaningful. I poured all my energy into building my own organizing business, and four years later, I now lead a team of talented organizers. Together, we transform lives by helping people declutter and organize their homes, which, in turn, helps them feel more peaceful and in control of their environments.
In addition to my business, I am currently studying psychology because of the deep connection I’ve seen between organizing and mental health. Working with clients who have conditions like OCD, autism, anxiety, and grief has shown me how impactful a clean, organized space can be in their emotional and psychological well-being. I’ve seen firsthand how decluttering and organizing can reduce stress, increase focus, and improve mental clarity. This has reinforced my belief that my purpose in life is to help people feel better in their homes and in their lives through my natural skills of organizing and decluttering.
Looking back, I see that all my experiences, from my childhood independence to my career pivot, have led me to this point. My journey has not been linear, but each step has brought me closer to what I’m truly meant to do: use my passion for organizing to improve the lives of others, while also continuing to grow in my understanding of how our environment impacts our mental health.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
In 2021, I made the decision to dedicate all of my time to helping people get organized. Before that, I worked as a business analyst in Maryland, but I felt unfulfilled. I wasn’t pursuing my purpose, and I wasn’t convinced I was making a real difference in people’s lives.
In our first year, my mom was diagnosed with the most aggressive form of skin cancer. I suddenly found myself juggling the chaos of starting a business from scratch while caring for her, as I was her only daughter. During that year, I spent a total of seven months in Brazil, going back and forth while managing my team, clients, tasks, and all the other responsibilities that come with running a business.
It was an incredibly stressful and emotional time, but it made me stronger and more focused on following my purpose in life.
With the support of my husband, family, friends, and those first clients who trusted my team and me through the early stages, “RB Organizes” was born.
I strongly believe that an organized home brings numerous benefits to our mental health. Since starting my journey as a professional organizer, I’ve had the privilege of helping many clients who deal with ADHD, OCD, and other anxiety-related conditions.
Many people struggle to find the energy to start getting organized, allowing clutter to accumulate around the house. Others are simply too busy with work, children, or hectic schedules to declutter and create a functional space. Then, there are those who have the time but prefer to come home to a beautifully organized space that’s ready to go!
Our mission is to help people breathe easy and devote their precious time to what brings them joy, while we take care of their home.
Too often, the benefits of an organized home are underestimate. My vision for “Renata Buzolin Home Organizer” is to change lives by helping more families to experience the peace of mind that comes with an organized home. Less physical clutter means less mental clutter. More physical order leads to more mental order.
I’m really excited to share that I’m about to start offering lessons for individuals who are interested in becoming professional organizers themselves. Through these lessons, I’ll be teaching not only the practical skills of organizing, but also how to build and grow a business—everything from capturing and maintaining clients to marketing, managing finances, and scaling the business effectively. It’s something I’ve been really passionate about, as I believe that teaching others how to turn their passion for organizing into a successful career is a great way to expand the impact we can have on people’s lives.
In addition to the lessons, I’m also launching a weekly series where I’ll cover a variety of topics related to organizing. This will include practical home organizing tips, as well as discussions on the mental processes involved in decluttering and organizing—before, during, and after the process. I want to dive deep into how organizing affects our mindset, emotional well-being, and overall mental health.
It’s my goal to help people not just get organized, but to understand the deeper benefits it can bring to their lives. Whether it’s managing stress, improving mental clarity, or building better habits, I want to create a space for people to explore how organizing can positively impact both their homes and their minds.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Pursuing my passion and growing in my journey required both practical skills and the right mindset to overcome the inevitable challenges that come with entrepreneurship or any personal growth journey.
Time management is crucial when starting something new, as you’ll likely be wearing many hats. It helps me stay on top of deadlines, prioritize tasks, and ensure that I’m focusing on what matters most. It also helps me prevent burnout by allowing me to structure my day and manage my energy.
I’ve always been very organized, which has naturally given me great time management skills. This has been crucial in every aspect of my life. Whether it’s balancing personal responsibilities, managing my business, or meeting deadlines, staying organized has helped me stay on track and achieve my goals.
Problem-solving is another crucial skill that has greatly helped me in my work. Since my services are personalized for each client, I’m constantly adapting and coming up with creative, innovative solutions. Whether it’s designing a custom organizational system or figuring out how to scale my business effectively, problem-solving is at the heart of everything I do. Everything in my business passes through me, so it carries my unique touch—whether it’s the marketing, social media posts, or written materials created by my team. This personal touch ensures consistency and authenticity in every aspect of my business.
Last but not least, emotional intelligence was absolutely key in helping me pursue my passion and stay on top of everything. During a particularly challenging time in my life, I was caring for my mom in another country while also trying to build my dream business. Eventually, I had to face the heartbreaking loss of her to cancer. This period of my life required an immense amount of emotional regulation—staying calm, focused, and composed, even when facing the biggest challenge of my life.
Managing my emotions during such a tough time allowed me to continue moving forward with my business and to stay true to my vision. It was a reminder that emotional intelligence isn’t just about managing work-related stress—it’s about navigating life’s most difficult moments with resilience and strength. I believe each one of us faces our own challenges, and being able to understand ourselves and manage our emotions is incredibly important. This quality has helped me stay grounded and maintain focus on my purpose, even during personal hardships.
To improve your time management skills I advise you to set clear goals, use planners, and prioritize tasks. When it comes to problem solving, people can enhance this skill by breaking down problems into smaller tasks, brainstorming solutions, and learning from mistakes. Lastly, you can work on your emotional intelligence by increase self-awareness (I love journaling and meditating) as well as deep breathing exercises, where you can relax and be more aware of your feelings and thoughts.
Looking back over the past 12 months or so, what do you think has been your biggest area of improvement or growth?
My biggest improvement in the past 12 months has been finding a healthier work-life balance. As a professional organizer, my job requires a lot of energy and attention to detail, and while I’m passionate about helping clients create functional, organized spaces, I realized I wasn’t leaving enough time for my own well-being. To address this, I established more defined work hours, prioritizing time off and downtime. I also learned to delegate when necessary, allowing me to focus on what truly matters. These changes have helped me recharge, stay energized, and provide better service to my clients while maintaining a healthier balance between work and personal life.
Contact Info:
- Website: https://www.re-organizes.com/
- Instagram: https://www.instagram.com/re.organizes/
- Linkedin: https://www.linkedin.com/in/renatabuzolin/
Image Credits
Photographer: Larissa Retke
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