Meet Reva K

We’re excited to introduce you to the always interesting and insightful Reva K. We hope you’ll enjoy our conversation with Reva below.

Hi Reva, we’re so appreciative of you taking the time to share your nuggets of wisdom with our community. One of the topics we think is most important for folks looking to level up their lives is building up their self-confidence and self-esteem. Can you share how you developed your confidence?

My confidence and self-esteem definitely didn’t develop overnight, especially as a creative, when the question that always seems to hang over my head is, “What if people don’t like my work?” I’m not sure if that anxiety will ever completely go away. However, experience has taken a lot of the weight out of that question. Time and again, putting out work, doing it a little better each time, and consistently seeing it bring value to others has helped build my confidence.

My problem-solving skills and work ethic are the stronger foundation for that confidence. Regardless of what obstacles are put in front of me, I know I can find a solution. I’ve learned to produce my own music when I couldn’t find the right producer, I’ve dragged mattresses around my home studio to solve audio issues, and I’ve taped together contraptions to hold my camera at certain angles when I didn’t have anyone to help film music videos. I’ve found ways to market myself and get heard in the loud, noisy, and saturated music business. I’m a quick learner and quite self-sufficient when I need to be — and that is so empowering.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I’m Reva K, a pop/rock artist. I write, produce, perform, and record my own music. My sound has been described as simultaneously fresh and classic: “Summer 1995 updated for 2025” (SPIN) with an “influence from Stevie Nicks” (Billboard Brazil).

I’m also a professional graphic designer. This combination of skills has enabled me to maintain full creative control over my music, visuals, videos, merch, marketing, and business. What I imagine in my head is exactly what the world sees and hears — giving me the pleasure of expressing myself authentically to my audience.

A direct connection with my audience is something I deeply value when it comes to my brand and artist identity. This is what led to the launch of my online community earlier this year: The Revalution. I designed this space on my website as a way to communicate with fans and share special perks with my biggest supporters. Recently, I’ve been posting early peeks of the new 5-song EP I’m recording — it’s been exciting to see reactions and build anticipation so early in the process this time around.

Even more humbling is hearing that sharing my journey has inspired some of my fans to take steps toward their own goals. As an introvert who took time to break out of her shell, I especially want to encourage more reserved dreamers to use their voices and make magic.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Marketing and branding skills are essential. I grew up watching my dad market his own business, and later I strengthened those skills while earning my graphic design degree. I strongly recommend that any artist seeking commercial success develop an understanding of how to develop their brand identity and promote their work. After all, a terrible song with fantastic marketing will always get more attention than an incredible song with no promotion at all.

Patience has also been key. Before I officially released my first song, I had written hundreds of songs over the course of at least 10 years — but I never put them out. The songwriting wasn’t sharp enough, and there was a standard of quality I wanted to achieve. When I finally did release my first song, it placed in multiple international songwriting contests and received significant industry attention. Introducing myself on such a strong note made it easier to move forward faster. Artists only get one chance to make a first impression on a potential fan or critic, and when someone chooses to spend their precious seconds listening, it’s important to make sure the music is worth their time.

Above all, resilience is the most important quality in this business. I don’t just mean resilience against the thousands of haters and closed doors. Being an artist is a delicate, precarious thing. There are obstacles and traps around every corner, and honest help is rare. I once had a repair shop steal the tubes out of my amp. I had a month where I lost thousands of dollars to professional audio engineers who sent back unprofessional work. It’s hard to know who to trust, so the best thing anyone walking this path can do is believe in their own ability to stand back up after the worst falls and learn to problem-solve — over and over again.

Looking back over the past 12 months or so, what do you think has been your biggest area of improvement or growth?

My biggest area of improvement in the last 12 months has less to do directly with my music career and more to do with simply taking better care of myself as a human. I spent about three years working non-stop, and while I achieved a lot, I was also extremely worn out and miserable. I thought I had to work all the time to be successful in music, and the toxic hustle culture online only reinforced that belief.

Eventually, I realized functioning like that was not sustainable. I still work extremely hard, but now I take breaks, and I don’t feel guilty about it. I read books, play my Nintendo Switch, ride my longboard, and hang out with my sister and best friend regularly. I’m so much happier and healthier, and because of that, creating and performing music feels easier and more enjoyable.

I also make better business decisions and have more bandwidth to network — all things that will help take my music career to new levels. This year has been all about strategizing and prepping for 2026, and I can’t wait to share what I’ve been working on!

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