Meet Rey Romero

We’re excited to introduce you to the always interesting and insightful Rey Romero. We hope you’ll enjoy our conversation with Rey below.

Rey, so great to be with you and I think a lot of folks are going to benefit from hearing your story and lessons and wisdom. Imposter Syndrome is something that we know how words to describe, but it’s something that has held people back forever and so we’re really interested to hear about your story and how you overcame imposter syndrome.

I don’t know if I have, or ever will, completely overcome imposter syndrome – and that’s okay. I think it’s an internal battle that can be unique to every individual. We all hold ourselves to different standards. However, after many years of entrepreneurship, I’ve learned to manage it better. My go-to is an endurance challenge. Planning a big hike, or cross country adventure on my bike usually does it. The goal is to give the mind a break from work, and simply put one foot in front of the other.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

My name is Rey Romero. I’m 33 years old and I was raised in Palm Springs, California after moving from Mexico at the age of 7. I now co-own Las Palmas Brewing with one of my best friends, Sam Gill.

We opened the brewery October of 2019. We will be celebrating our 5th year in business pretty soon here. If you’re reading this, consider this a personal invitation to our weekend birthday party.

Sam and I opened Las Palmas with two basic intentions: make the best beer the Coachella Valley has to offer, and create a space where locals and visitors alike can feel welcome.

At our core, we are a family owned and operated business, nestled in the heart of Downtown Palm Springs. We do all sorts of community events here at the brewery, like hosting running meets and participating in local fund raisers.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

1. I’ve worked just about every position in food & bev/hospitality. Now as an owner to a business, I find it helpful to be able to empathize with my staff and lead by example, versus micro managing. This creates a stronger and respectful work environment.

2. I like to focus my business on my community first instead of casting too broad of a net. Sure, it’s a much slower growth, but it’s definitely more genuine.

3. I’m someone who likes to learn as many skills as possible. I’m not saying to do everything yourself, but if you can understand the basics to a lot of trades, you wont be as dependent on others.

What was the most impactful thing your parents did for you?

It’s impossible to point out one single thing my parent’s have done for me, as they have always been very supportive and have sacrificed so much to give my brothers and I the life we live today. That said, to stay on topic with this interview, my parents sold their house in order to lend me the money I used to fund Las Palmas. There is a lot of weight that comes with such a favor, but as a result, it has created a means for myself, wife, and little brother. We all work there and make a living from the business.

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Las Palmas Brewing

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