We caught up with the brilliant and insightful Richard Schultz a few weeks ago and have shared our conversation below.
Richard, we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life or career where they are trying to be more resilient, can you share where you get your resilience from?
I believe my resilience comes from a combination of life experience, adaptability, and passion. Spending over two decades in the IT industry taught me how to handle pressure, solve problems quickly, and navigate constant change. Transitioning into photography—a completely different world—was a leap of faith, but it also reinforced the importance of persistence and embracing challenges as opportunities to grow.
What really keeps me grounded, though, is purpose. When you’re doing something you genuinely care about, it’s easier to push through setbacks and stay focused on the bigger picture. Whether I’m working with clients, volunteering for causes I care about, or simply trying to improve with each shoot, that sense of purpose fuels my resilience.
Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
After more than 20 years in the IT industry, I made the decision to leave the corporate world and pursue a long-standing passion—photography. My interest in photography began at a young age, and over the years, I refined my skills through formal training at institutions such as Palomar College, Calumet Photo, The Right Light Studio, and various Meetup groups.
To further elevate my craft and transition from hobbyist to professional, I enrolled in the Photography in Training program at The Right Light Studio in San Diego, California. This unique program emphasized not only the artistic and technical aspects of photography but also the essential business skills required to succeed as a professional. It encouraged students to discover their individual style and define a niche within the competitive photography landscape.
During this period, I actively pursued every opportunity to grow. I enrolled in additional photography courses, built a diverse portfolio by offering discounted sessions to friends and family, and gained practical experience through volunteer work with non-profit organizations. I also participated in photography meetups to stay connected with the community and continuously improve my craft.
On the business front, I took the necessary steps to formalize my venture. I obtained a business license and insurance, created a company name and logo, developed a professional website, and established a presence on key social media platforms. With these foundations in place, I launched my photography business and began actively promoting my work and services.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
1. Adaptability
Coming from a long career in IT and transitioning into photography required me to be open to change, learn new skills, and embrace a completely different way of working. Industries evolve, technology shifts, and client needs change—so being flexible and willing to evolve with them has been essential.
Advice: Stay curious and never stop learning. Be open to feedback, take classes, attend workshops, and don’t be afraid to pivot when necessary. The ability to adapt is one of the most valuable tools you can carry forward in any career.
2. Perseverance
There have been ups and downs, especially in launching a new business in a saturated market. Building a name takes time, and rejection or slow seasons are inevitable.
Advice: Keep showing up. Do the work even when the results aren’t immediate. Consistency and a strong work ethic will always set you apart, even when talent and luck are unevenly distributed.
3. Relationship-building
Photography, like many industries, is a people business. Being able to connect, earn trust, and provide a great client experience has led to word-of-mouth referrals and repeat business.
Advice: Don’t underestimate the power of human connection. Be authentic, listen more than you talk, and treat every interaction as an opportunity to build a meaningful relationship—not just make a sale.
For anyone early in their journey, I’d say: be patient with yourself, take calculated risks, and build a strong foundation of both skill and character. Success will come if you stay true to your values and keep moving forward.
Is there a particular challenge you are currently facing?
The number one challenge I’m currently facing is standing out in an oversaturated market. With so many photographers offering similar services—especially in a large, competitive area like San Diego—it can be difficult to consistently attract new clients and convey the unique value I bring.
To overcome this, I’m focusing on sharpening my brand identity and marketing strategy. That means refining my messaging to better highlight what sets me apart: my corporate professionalism, fast turnaround, attention to detail, and a personalized, people-first approach. I’m also investing time in SEO for my website, being more intentional with my social media presence, and continuing to network both online and in person.
In addition, I’m leaning into word-of-mouth referrals by providing an exceptional client experience and asking satisfied customers to share reviews and recommendations. I’ve found that the most powerful marketing often comes from those who’ve worked with you directly and can speak to the value you deliver.
It’s a work in progress, but I believe with consistent effort and a focus on quality, I’ll continue to carve out my niche. So remember, when you get one shot, think RKS Photography • (760) 420-0709 • https://rksshots.com
Contact Info:
- Website: https://rksshots.com/
- Instagram: https://www.instagram.com/rksshots/
- Facebook: http://www.facebook.com/rksshots
- Linkedin: https://www.linkedin.com/company/rks-photography/
- Twitter: https://www.x.com/rksshots/
- Yelp: https://www.yelp.com/biz/rks-photography-escondido-3
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