We’re excited to introduce you to the always interesting and insightful Robbie De Leon. We hope you’ll enjoy our conversation with Robbie below.
Robbie, so glad you were able to set aside some time for us today. We’ve always admired not just your journey and success, but also the seemingly high levels of self-discipline that you seem to have mastered and so maybe we can start by chatting about how you developed it or where it comes from?
That’s a great question, and I’ve asked myself the same thing. I’ve found that my self-discipline comes from a deep love for my family and for the work I do. Overcoming the many ups and downs in my life has taught me to focus on the things that matter most, and to commit to my goals no matter what. It’s clear that you can’t always count on someone to cheer you on or hold you accountable. You also can’t always count on yourself to want to do the hard work. In those moments, you have to accept it and just keep pushing forward.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
What I do
I’m the creator behind Cosmic Coven, a brand dedicated to blending the magic of the cosmos with mindful, natural self-care. We craft all-natural, small-batch ritual and body products, from magical body oils to herbal skincare. As a lapidary, I also work with raw crystals to create and infuse our products.
We are a family-owned, veteran-owned, and woman-owned business, and instead of a physical storefront, we connect with our community by traveling all over Florida to host and attend wellness events and pop-ups.
What Makes Cosmic Coven Special
The most exciting part of this work is the ability to share a truly personal and empowering journey. My path to creating Cosmic Coven began with my scientific background. I earned a PhD in Chemical Engineering with a specialization in cosmetics, but I eventually had to leave the industry after getting sick from toxic chemical exposure. It was through my own healing journey, guided by the power of crystals, that I realized my true purpose was to create products that are both scientifically informed and spiritually intentional.
This is what makes Cosmic Coven unique: a blend of rigorous scientific expertise and a deep respect for the healing properties of nature. Every product is a testament to the belief that self-care should be a sacred, pure, and empowering act, helping you build a deeper connection with your body and the cosmos.
What’s Next for Cosmic Coven
We’re thrilled to announce our new “Lunar Phase” Subscription Box launching this fall. Each box will be a curated collection of exclusive, full-sized products delivered just before the new moon, designed to guide you through the lunar cycle with intention. I’m also working on a new line of Apothecary Perfumes that capture the essence of different astrological signs. You can keep up with the latest from Cosmic Coven by following us on Instagram @ShopCosmicCoven and by subscribing to our newsletter on our website.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back, the three most impactful qualities and areas of knowledge in my journey were my technical expertise, the courage to embrace my personal story, and a deep understanding of the power of branding.
* Scientific Knowledge: My background as a chemical engineer specializing in cosmetics gave me a foundational understanding of ingredients, formulations, and safety. This technical expertise allowed me to create high-quality, effective products and establish credibility in a crowded market.
* Authenticity: Leaving a traditional career path after a health crisis forced me to build a brand from a place of genuine purpose. My healing journey with crystals is the heart of Cosmic Coven. Embracing this personal, and at times vulnerable, story is what makes the brand resonate with others.
* The Power of Branding: This was, without a doubt, the most important part of my journey. Understanding that branding is more than just a logo—it’s the essence of your story, values, and purpose—was a game-changer. It’s what allows a customer to connect with your “why” and feel a part of your mission.
My advice for those just starting out is to focus on developing these three areas. They all work together to build a strong and lasting brand.
* Become an Expert in Your Niche: Don’t just rely on trends. Dive into research and develop a true understanding of your craft. Whether it’s the science behind your products or the history of your art, that knowledge will set you apart and give you the confidence to innovate.
* Embrace Your Personal Story: The most compelling brands are built on authenticity. What problem are you solving for yourself? What is the unique journey that led you to this point? Don’t be afraid to be vulnerable and share your truth. It’s what makes you relatable and builds trust with your audience.
* Learn to Brand Your Business: See branding as a discipline, not just a task. Your brand is the language you use to communicate your unique story and values. Invest time in defining your voice, your visual identity, and your core message. Be consistent across all platforms. A strong brand isn’t about selling products; it’s about inviting people to be a part of your world.
How would you spend the next decade if you somehow knew that it was your last?
That’s a profound question. If I knew I only had a decade left, my time would be spent on two things that are most important to me: my children and my life’s work.
First and foremost, I would dedicate that decade to my children. They are the only family I have left, and they are my main motivation in life. I would focus on creating a lifetime of memories with them—teaching them, laughing with them, and simply being present for every moment. My priority would be to fill their hearts and minds with all the love and wisdom I can, so they have what they need to navigate the world long after I’m gone.
Beyond that, I would teach them to continue my labor of love with Cosmic Coven. My joy comes from helping others find their way on this journey we call life, and I’d want to pass that purpose on to them. It would be my honor to show them how to create with intention, how to run a business with heart, and how to help others find healing and connection. Ultimately, that decade would be about ensuring that my legacy—of love for my family and service to others—continues on.
Contact Info:
- Website: www.shopcosmiccoven.com
- Instagram: Instagram.com/shopcosmiccoven
- Other: My herbalism practice instagram page @Live_TerraLumina
Image Credits
Photos by Tutivision
