Meet Robert Royer

We caught up with the brilliant and insightful Robert Royer a few weeks ago and have shared our conversation below.

Hi Robert, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?

My resilience is a combination of two primary components:

First of all, it’s an acquired trait from my mother. My mother became a widow of five young children when I was four years old, when my father passed. She never remarried and made a conscious effort not to let that life event, or other obstacles, hinder her ability to provide us the best childhood experiences possible. She is independent, sets goals, and always pushes us to not let life’s obstacles get in the way.

Secondly, I have experienced adversity from a very young age. From various life events, it seems that whether self-inflicted or a divine plan in my life, I have consistently faced adverse challenges to overcome. From losing my father at a young age and growing up without a father to becoming a young parent, it always feels like it’s been one thing after another.

These experiences have been one of the main influences that cause me to continuously improve. Every hurdle provides me with another learning moment to guide myself and those I lead.

Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?

I am the Founder and President of Building Brands Marketing, a marketing consulting agency based in downtown Victoria, Texas that I started in 2018. At our core, we help businesses grow by building clear brands, smart strategies, and marketing systems that actually drive results. We are recognized Google Partners, Yelp Partners, and Constant Contact Partners, which allows us to bring enterprise-level tools and thinking to local and regional businesses.

I have spent more than 18 years working in leadership roles across South Texas, building marketing plans for small businesses, nonprofits, and larger organizations. I was born in Houston and moved to Victoria in 2012 to attend the University of Houston Victoria, where I earned my BBA with a concentration in marketing. That move ended up shaping both my career and my commitment to this community.

Since launching Building Brands Marketing, our team has grown to more than two dozen employees. Two years ago, we merged with our parent agency, Rossman Media, to really expand our footprint nationally. One thing that matters a lot to me is staying invested in downtown Victoria. We have focused on creating quality jobs locally and revitalizing commercial office spaces for our growing team. Watching both our company and the downtown area grow together has been one of the most rewarding parts of this journey.

Our growth and work have been featured in several publications and podcasts over the years. Those opportunities have helped us share our approach to marketing, which is grounded in strategy, transparency, and long-term brand building.

I am Google Ads Certified in Search, Measurement, Analytics, and Shopping, and I stay closely involved in both the strategy and leadership side of the agency. In 2024, I was honored to be named Young Alumnus of the Year by the University of Houston Victoria. Outside of the agency, I serve as the Past President of the Victoria Rotary Club and sit on the boards of the Victoria College Foundation, the Victoria Chamber of Commerce, and the Dean’s Advisory Board for the UHV College of Business.

What I want people to know most about my brand and our team is that we care deeply about doing the work the right way. We focus on building brands that last, helping businesses make smarter decisions, and staying connected to the community that supports us.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

1. Relationships – Always identifying areas of opportunity to create mutually beneficial relationships has been a critical factor in my professional success. And not in a way where you are always looking at things through a career lens. Sometimes, just creating genuine friendships or connections through service leads to opportunities you never anticipated.

2. Communications – When speaking to students or individuals who are earlier in their careers, I always emphasize the importance of being a strong communicator. And if you’re not naturally strong, the importance of focusing on this skillset.

3. Financial Analysis – The key to success for any business is strong sales and financial analysis to know your numbers. Almost every successful entrepreneur will be tasked with these two responsibilities at some point.

We’ve all got limited resources, time, energy, focus etc – so if you had to choose between going all in on your strengths or working on areas where you aren’t as strong, what would you choose?

I believe strongly in going all in on your strengths while being very honest about your weaknesses. For me, most of the professional success I have been part of did not come from trying to become great at everything. It came from clearly understanding what I am good at, where I add the most value, and then intentionally surrounding myself with people who are stronger than I am in the areas where I am not.

Over the years, I have learned that trying to “fix” every weakness personally can slow growth and dilute focus. Early in my career, I felt pressure to be the best strategist, operator, creative, salesperson, and manager all at once. That approach worked for a while, but it eventually became a bottleneck. Real progress started when I accepted that my role was not to be the best at everything, but to build a team where everyone’s strengths complemented one another.

Many of the wins I am most proud of are the direct result of identifying my gaps and bringing in people who are exceptional in those areas. In many cases, those individuals were weaker in the areas where I am strongest, which created a natural balance. Strategy needs execution. Vision needs a process. Creativity needs structure. When those pieces are aligned across a team, the outcomes are stronger than anything one person could produce alone.

This mindset has shaped how I lead and how I define success. I understand and fully embrace that my success is dependent on the success of others. When the people around me are empowered, supported, and put in positions that play to their strengths, the entire organization moves forward. That is not just good leadership, it is sustainable leadership.

At this stage of my career, I see my role less as someone who needs to have all the answers and more as someone who creates the environment where the right people can do their best work. Investing in people who are better than me in key areas has not been a weakness. It has been one of the most important drivers of growth, both professionally and personally.

Contact Info:

• Website: https://buildingbrandsmarketing.com/
• Facebook: https://www.facebook.com/robert.royer.1000
• Linkedin: https://www.linkedin.com/in/robertproyer/
• Youtube: https://youtube.com/playlist?list=PL2pppy8qhr81uzdhsc-xNOLmzhVR9hS1q&si=xJrNOigorLX_5OjM