Meet Rochelle Moffitt

We were lucky to catch up with Rochelle Moffitt recently and have shared our conversation below.

Rochelle, we’re thrilled to have you sharing your thoughts and lessons with our community. So, for folks who are at a stage in their life or career where they are trying to be more resilient, can you share where you get your resilience from?

Resilience is something you build, one challenge at a time. For me, resilience comes from experience, from navigating the highs and the brutal lows and realizing that no matter what, I can handle it.
Two divorces, career pivots, raising three kids, and rebuilding my life more times than I can count, each of these moments could have broken me. And sometimes it did feel like that. But I made a choice to keep going, to learn, to adapt.

Resilience is built in the moments when everything feels like it’s falling apart, and you decide to stand up anyway.
I also get my resilience from taking ownership.

No one is coming to save me, so I had to learn to back myself, trust my own decisions, and keep moving forward even when things felt uncertain.

And, of course, a great support system helps. Family and friends who remind me who I am when I forget and are there when I need them, mentors who push me, and my kids, who give me a powerful reason to keep showing up, and my partner who is one of my biggest cheerleaders.

This poem, After a While by Veronica A. Shoffstall, is a favorite of mine. These lines resonate with me most:

“And you learn to build all your roads on today,
Because tomorrow’s ground is too uncertain for plans, And futures have a way of falling down in mid-flight.
After a while you learn
That even sunshine burns if you get too much.

So you plant your own garden and decorate your own soul, Instead of waiting for someone to bring you flowers.
And you learn that you really can endure… That you really are strong, And you really do have worth.”

It’s a powerful reminder that resilience is about living in the present, finding strength in yourself, and building a life that reflects your own values and vision.

You don’t wait for someone to save you or make things better, you choose to do that for yourself.

Great ideas and great lives are built by looking outward and creating something meaningful, even when the ground feels shaky. Resilience doesn’t demand attention, it quietly holds everything together. It’s the unshakable foundation that allows you to stand tall and keep building, no matter what life throws your way.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’ve built my life on one uncomfortable truth: change is hard—but staying stuck is harder.

After two divorces, walking away from financial security twice, and staring down the question, What now?, As I mentioned, I realized something: no one was coming to save me. If I wanted a different future, I had to create it.
So, I did.
With no job and everything to prove (mostly to myself), I built a career from scratch—turning what I didn’t know into my greatest asset. Today, I’m the founder of Tickled Pink | Personal Brand Agency, helping ambitious women stop playing small and start building bold, authentic brands that open doors and create bankable futures.
Our agency started in Auckland, New Zealand, and is growing—we’re now in Los Angeles, London, and Sydney, helping women across the globe build brands that make an impact.
As Jackson H. Brown Jr. said, “Opportunity dances with those already on the dance floor.” I help women step onto that floor with confidence, connection, and a brand that turns heads—and profits.
I’ve spent years turning challenges into opportunities. My background in influencer marketing includes driving $4M+ in brand deals, managing top NZ talent, and shaping the careers of leaders like Kimberley Crossman. I’ve seen firsthand how a strong personal brand isn’t just a visibility tool—it’s a profitable strategy that opens doors, attracts opportunities, and builds businesses.
I’m also the founder of Sip + Share, kick-arse networking events for women. At these events, I put an ambitious, high-achieving woman in the hot seat & ask the questions everyone wants answered.
We’ve been hosted by Google NZ and welcomed speakers like Anna Mowbray (ZEIL), Jessica Farrow (TikTok), and Caroline Rainsford (Google). Our audience? Ambitious women from Deloitte, EY, PWC, founders, business owners, career professionals, and emerging leaders. These are generational events, where women at every stage of their journey come together to connect, grow, and inspire each other.
These events are about teaching a new kind of bravery—the courage to extend a hand, open doors, and normalize asking for help.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

When I look back, three things have been non-negotiable in shaping my journey:

A Strong Mind.
Life gets noisy—with opinions, distractions, and the temptation to compare. I’ve learned to mind my own monkey, to focus on my priorities and stop worrying about other people’s chaos. A strong mind means trusting yourself, silencing self-doubt, and keeping your eyes on your own path. It’s about resilience in the face of setbacks and the ability to keep pushing forward even when things don’t go as planned.
What I’ve learned: Your mindset is your greatest asset. Own your choices, and be unapologetic about what’s right for you. Protect your mental energy and be selective about what (and who) you give your attention to.

Connection.
Most opportunities I’ve had can be traced back to the relationships I’ve built. Showing up authentically. For family, friends, clients, collaborators, and my community. Giving and not expecting anything in return has opened doors I didn’t even know existed, and feels good.

Connection isn’t just about networking, it’s about building trust, creating mutual value, and surrounding yourself with people who challenge, support, and uplift you.

What I’ve learned: Connection is the currency of success. It’s not about how many people you know, it’s about how you show up for them and how they show up for you. Invest in relationships that energize you, cut ties with those that drain you, and always look for ways to provide value to others.

A “Dance Floor” Attitude.
One of my favorite quotes is: “Opportunity dances with those already on the dance floor.” – H. Jackson Brown, Jr.
This mindset has changed everything for me. Instead of waiting for the perfect moment, overthinking my next move, or hesitating out of fear, I’ve learned to show up, take risks, and “just f***ing go for it.” Whether it’s sharing my story, starting a new project, or stepping out of my comfort zone, being “on the dance floor has made all the difference”.

What I’ve learned: You don’t need to be perfect to start. Confidence isn’t a prerequisite, it’s the result of showing up consistently and giving it your all. The more you act, the more you learn. The more you learn, the better you get. And the better you get, the more opportunities find you. Stop waiting. Start moving. The dance floor is where the magic happen.

What would you advise – going all in on your strengths or investing on areas where you aren’t as strong to be more well-rounded?

I believe in going all in on your strengths, because that’s where your impact is. When you focus on what you’re naturally great at, you become exceptional. And when you’re exceptional, opportunities come to you.

That being said, knowing the top level of many things is invaluable.

You don’t have to be an expert in everything, but you should have a broad understanding of the bigger picture. The best way to do that? Stay curious. Ask questions. Always use “Tell me more.” The smartest people aren’t the ones who know everything, they’re the ones who never stop learning.

The best advice I can give? Be great. Be interested. Be passionate.

When you do that, you can be bold, branded, and bankable. And by bankable, I mean growing your greatest asset—yourself.

Your skills, knowledge, and reputation become currency. When you are known for who you are and what you do best, you become indispensable to others.
Go all in on what makes you brilliant, stay open to learning, and become known for you. That’s the real key to success.

Hi, I’m Rochelle.
Beginner skier, Ta-Da List conqueror, marriage celebrant, and diver. My journey has been full of life shifts, that taught me one thing: Sort your own life out first. You can’t control what others do, but you can own your brilliance, focus on your own challenges, and show up for yourself.
Family is my heartbeat—my soulmate, six amazing kids (three mine, three his), and a close-knit crew of family and friends.
I’m passionate about building confidence, creating connections, and inspiring action.
If you’re ready to be the change, stop waiting, and step onto the dance floor—let’s connect and chat.
Instagram: @rochelle.was.here or @tickledpink.agency
https://www.linkedin.com/in/rochellemoffitt/
www.tickledpink.agency

Contact Info:

• Website: https://www.tickledpink.agency
• Instagram: @rochelle.was.here
• Facebook: https://www.facebook.com/rochelletickledpink
• Linkedin: https://www.linkedin.com/in/rochellemoffitt/

Image Credits

Prue Aja