Meet Rose Generazi0

We’re excited to introduce you to the always interesting and insightful Rose Generazi0. We hope you’ll enjoy our conversation with Rose below.

Alright, so we’re so thrilled to have Rose with us today – welcome and maybe we can jump right into it with a question about one of your qualities that we most admire. How did you develop your work ethic? Where do you think you get it from?

One of the things I pride myself on is my work ethic. I got that from my parents. We are early people – if we aren’t 15 minutes early we are late. I also think it comes from the fact that if I don’t provide great product and get it done fast, it triggers some wild anxiety and I can’t stop thinking about it until its done. I have always been someone who gets stressed out when things aren’t done right the first time or on time. I am HUGE about meeting deadlines well in advance. My parents are both very hard workers and taught me the importance of having a good work ethic so I can definitely attribute that to them. It is so important to have a good work ethic.

Thanks, so before we move on maybe you can share a bit more about yourself?

My small business journey began in 2014. I had started custom framing when I was 16 years old working for big box stores. Over the years I worked for various places and decided to start my own business after college- Mobile custom art framing. Why mobile? I always though it was strange that people would drag their art work around to these massive stores and look at their work under florescent lights where you wont see the true color or even see how it looks where it will be displayed. I decided to come up with a fun idea of bringing the samples to them! Over the years I have moved around from Virginia to Florida and to Pennsylvania where I am currently. I spend a lot of time figuring out how to market myself and luckily Pittsburgh has such a great artist presence that its been super helpful for my business. I keep all my costs low because I do not have a store front in turn can charge less for custom art framing which generally is pretty expensive. I try to provide options for all income levels. Everyone deserves to have nice framed art in their homes!

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Number one would be going to art school. I have a full understanding of color theory and what works and what doesn’t. I know all kinds of art terminology thanks to that as well which helps me understand better what my clients may be looking for. Next would be the years of training I had in the custom framing field prior to starting my business. Finally, I worked in an art gallery for a few years which made me more aware of what artists look for and what they need to present their art work.
Advice – Do your research and make sure you are willing to devote the time to building your business. I basically work two full time jobs right now. One to pay the bills and the other to hopefully eventually pay the bills. Also make sure you are comfortable putting yourself out there and promoting yourself. Some times you have to look a little silly to get that business. It has been so fun watching my business grow over the last decade.

Before we go, maybe you can tell us a bit about your parents and what you feel was the most impactful thing they did for you?

I have been incredibly lucky through all of this. My parents have been my biggest supporters. When I first started my business, they let me turn my old bed room in their house into my frame shop. I was living in a small apartment at the time and didn’t have the space so it was really great of them to do that. My dad custom made everything for me too. The perfect table and mat cutting table. The perfect mat board holder. It was awesome. They have also just been so support of me starting my own business from the start. Telling me it was ok to quit a very toxic job I had at the time to focus on building my business. They have been wonderful.

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