Meet Rose Qehaja

We caught up with the brilliant and insightful Rose Qehaja a few weeks ago and have shared our conversation below.

Hi Rose, thank you so much for opening up with us about some important, but sometimes personal topics. One that really matters to us is overcoming Imposter Syndrome because we’ve seen how so many people are held back in life because of this and so we’d really appreciate hearing about how you overcame Imposter Syndrome.

I think imposter syndrome is something that comes in waves—it doesn’t just disappear one day, but I’ve learned how to quiet it. When I first started Rosemary Floral Co., I struggled with feeling like I wasn’t “experienced enough” or that I needed some kind of permission to take up space in the wedding industry. But I kept reminding myself that everyone starts somewhere, and the only way to gain confidence is by doing the work.

Over time, I realized that my creativity, eye for design, and ability to bring a vision to life were what truly mattered—those were the things that made my work unique, not a certain number of years in the industry. I also leaned on the people around me. Having friends, clients, and other creatives believe in me when I didn’t fully believe in myself was huge. Now, when those doubts creep in, I remind myself that I’m here for a reason and that I don’t have to be “the best” to create something meaningful and beautiful.

Thanks, so before we move on maybe you can share a bit more about yourself?

I’m the owner and lead florist of Rosemary Floral Co., a wedding and event floral design studio based in Northern Colorado. I specialize in creating florals that feel organic, intentional, and deeply personal to each couple I work with. My background in graphic design and photography gives me a unique perspective—I don’t just see florals as standalone pieces, but as part of the bigger picture. I consider how they’ll be photographed, how they’ll complement the space, and how they’ll enhance the overall aesthetic of the day.

What excites me most about my work is the storytelling aspect. Flowers have a way of evoking emotion and creating a mood, and I love using them to bring a couple’s vision to life. Every wedding is different, and that keeps things fresh and inspiring.

As for what’s new—I’m continuing to refine my offerings and work with incredible couples who trust me to create something special for them. I’m also always exploring ways to evolve my business while staying true to what I love most about it: creating beautiful, meaningful designs that make people feel something.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Looking back, I’d say these three things have been the most impactful in my journey:

Creativity & Adaptability – The wedding industry is constantly changing, and no two events are the same. Being able to think creatively and adapt on the spot has been key. Whether it’s adjusting a floral installation due to weather or pivoting a design to better fit a space, flexibility is everything.

Building Genuine Relationships – This business is so much more than just flowers. Connecting with clients, planners, and other vendors in a real way has made such a difference. People want to work with those they trust, and being intentional about building those relationships has been invaluable.

Confidence in My Own Style – In the beginning, it’s easy to compare yourself to other designers or feel like you need to create what’s “trendy.” But the more I leaned into my own artistic voice, the more my business grew. My advice to anyone starting out? Stay true to what makes your work unique, and the right clients will find you.

As we end our chat, is there a book you can leave people with that’s been meaningful to you and your development?

I’m not much of a reader, and this may sound so lame to some people, but seriously—starting my day by reading the Bible has been such a game-changer. There are so many relevant principles in this book that inspire, motivate, and sharpen me—things like working with excellence and integrity (“Put your heart and soul into every activity you do, as though you are doing it for the Lord himself and not merely for others.” – Colossians 3:23, TPT), trusting in provision instead of stressing over the future (“Think about the lilies. They grow and become beautiful, not because they work hard or strive to clothe themselves.” – Matthew 6:28, TPT), and serving others with a heart of humility (“Don’t allow self-promotion to hide in your hearts, but in authentic humility put others first and view others as more important than yourselves.” – Philippians 2:3, TPT).

Beyond that, I’ve found that gratitude changes everything. I start my mornings by listing at least three things I’m thankful for, and it completely reframes how I move through the day. No matter how stressful things get, coming back to these truths helps me stay grounded, focused, and at peace in my work.

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Image Credits

Golden Moments Co

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