Meet Roslyn Ellerbee

We recently connected with Roslyn Ellerbee and have shared our conversation below.

Roslyn, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?
Discovering my purpose has been a remarkable journey that has profoundly influenced my career and the founding of my three companies. My journey began
with a curiosity about efficiency and the desire to make a difference in the world of
logistics. While I had always been passionate about helping others and driven by the
pursuit of excellence, it was the Lean methodology that provided the transformative
path to my purpose.
Early in my career, I encountered Lean principles and found myself captivated by the
idea of eliminating waste and optimizing processes. This methodology spoke to my
innate problem-solving skills and my unwavering commitment to continuous
improvement. As I delved deeper into Lean, I realized its potential to not only
revolutionize logistics but also change lives. I saw it as a powerful tool to empower
individuals and businesses, to create efficiency, and drive success.
Overcoming challenges has been a fundamental part of my journey. Navigating the
complexities of the logistics industry, especially as a Black entrepreneur, was not
without its hurdles. However, I used these challenges as stepping stones to further
refine my purpose. With each obstacle, I honed my determination, resilience, and
unwavering belief in the Lean principles that underpin our coaching program,
Logistics Latitude 360.
Starting with our beginner’s course, I wanted to make Lean accessible to all,
breaking down the barriers that often exist for those looking to enter this field. Our
commitment to inclusivity and diversity extends not just to our students but also our
instructors, ensuring that a wide range of perspectives enriches the learning
experience.
As we expand into intermediate and advanced courses, my purpose becomes
clearer with each step. I am driven by the vision of fostering a community of problem
solvers, of empowering individuals and organizations with the skills and mindset to
thrive in the modern world of logistics. The passion and purpose behind Logistics
Latitude 360 and my other ventures, Express Errands & Courier, Dream Team Digital
Marketing, and Manifesting Greatness with Roslyn V, all stem from this relentless
pursuit of making a difference through Lean principles.
In the end, I believe that our purpose is not something we find; it’s something we
cultivate through our experiences, our values, and our unwavering commitment to
our vision. My journey in discovering my purpose has been transformative, and I’m
excited to see it unfold further as we continue to empower others through our Lean
coaching program and make a lasting impact in the world of logistics.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?
I’m incredibly excited to share my journey in the world of logistics and marketing, along with our new venture, Logistics Latitude 360, which is all about Lean Start-Up
coaching. For over 11 years, Express Errands & Courier has been a cornerstone of
my career. We’ve had the privilege of serving esteemed clients like Netflix, Viacom,
Nickelodeon, Vidant Health, Sysco, Humana, and many others. We’ve earned
recognition as a WBE certified business, proudly certified as a Women Owned
Business, which reflects our commitment to diversity and excellence in the logistics
industry.
What makes Express Errands & Courier truly special is our unwavering dedication to
efficiency, reliability, and precision. In the fast-paced world of logistics, where time is
of the essence, we’ve perfected the art of delivering on promises, and I’m immensely
proud of our team’s accomplishments.
In parallel, Dream Team Digital Marketing has allowed me to explore the dynamic
realm of digital marketing. We offer world-class marketing services that cater to
clients not only locally but also on a global scale. It’s about leveraging the power of
the digital landscape to help businesses of all sizes thrive in the competitive market.
We’ve embraced the ever-evolving world of marketing, ensuring our clients stay
ahead of the curve.
And now, I’m embarking on an exciting new journey with ‘Manifesting Greatness with
Roslyn V.’ This project is deeply personal to me, and it’s about sharing my
experiences and insights to inspire greatness in others. Through coaching, I’m
committed to helping individuals unlock their full potential, set and achieve their
goals, and manifest greatness in their own lives.
The most recent addition to our portfolio, Logistics Latitude 360: Lean Start-Up, an
integral part of Manifesting Greatness with Roslyn V., holds a special place in my
heart. This coaching program is designed to guide individuals through the entire
spectrum of establishing, expanding, and excelling in a courier business, from novice
to advanced levels. In today’s rapidly evolving business environment, the adoption of
Lean principles is indispensable for entrepreneurs and professionals seeking to fuel
innovation and drive operational efficiency. I hold a strong conviction that Logistics
Latitude 360 will be transformative, and I eagerly anticipate the profound impact it
will bring to the careers of those who choose to enroll.
This journey has been marked by determination, innovation, and a passion for
excellence. I’m deeply committed to driving positive change in the logistics and
marketing sectors and empowering individuals through coaching. I’m thrilled about
the opportunities and possibilities that lie ahead and am grateful for the support and
enthusiasm of our clients and partners. Thank you for allowing me to share my story,
and I look forward to the exciting ventures that await us.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Reflecting on my journey, I can identify three qualities, skills, and areas of knowledge that have been truly impactful, and I believe they can benefit individuals who are
early in their own journey.
Resilience: In any entrepreneurial journey, you’re bound to face challenges,
setbacks, and moments of doubt. It’s the ability to bounce back from these that’s
crucial. Resilience isn’t something you’re born with; it’s a skill you develop over time.
It’s about staying committed to your goals, even in the face of adversity. My advice
for those starting their journey is to embrace failure as a stepping stone to success.
Learn from your mistakes, adapt, and keep moving forward with unwavering
determination.
Adaptability: The business world is constantly evolving, and adaptability is key to
survival. It’s not just about being open to change; it’s about proactively seeking it.
Stay updated with industry trends, be willing to pivot when necessary, and be open
to new ideas and strategies. Continuous learning is a cornerstone of adaptability. So,
my advice here is to never stop learning. Invest in your own education, attend
workshops, read, and network. Embrace change as an opportunity for growth.
Empathy: Success in any business, whether it’s logistics, marketing, or coaching,
relies heavily on understanding people. Empathy is an invaluable quality that helps
you connect with clients, colleagues, and your team on a deeper level. It’s about
putting yourself in others’ shoes and truly comprehending their needs and
aspirations. This enables you to offer tailored solutions and build strong, lasting
relationships. To those at the start of their journey, I’d say, never underestimate the
power of empathy. Listen actively, ask questions, and genuinely care about the
people you interact with.
As you embark on your own journey, remember that it’s not just about reaching the
destination but about the growth, learning, and transformation you experience along
the way. These qualities, skills, and areas of knowledge are not just tools for
success; they’re the building blocks of a fulfilling and impactful journey.

Tell us what your ideal client would be like?
When it comes to the clients we seek for our three businesses—Express Errands & Courier, Dream Team Digital Marketing, Manifesting Greatness with Roslyn V, all of
them share certain qualities, but each has its unique focus.

For Express Errands & Courier:
● Ideal clients for our logistics business are those who value efficiency,
reliability, and precision in their supply chain and delivery operations.
● Companies that are seeking a logistics partner that’s not just a service
provider but a strategic collaborator.
● Businesses looking for a partner with a commitment to diversity and
excellence, as evidenced by our WBE and Women Owned Business
certifications.
For Dream Team Digital Marketing:
● Ideal clients are individuals or businesses looking to harness the power of
digital marketing to enhance their online presence and reach.
● Those who understand the importance of staying ahead in the ever-evolving
digital marketing landscape.
● Clients who are open to creative and innovative marketing strategies that can
set them apart in a competitive market.
For Manifesting Greatness with Roslyn V:
● Ideal clients are individuals seeking personal and professional growth,
whether they’re entrepreneurs, professionals, or individuals on a
self-discovery journey.
● Those who are committed to personal development and are eager to unlock
their full potential.
● Individuals who value coaching as a means to achieve their goals, manifest
their greatness, and lead a fulfilling life.
For Logistics Latitude 360: Lean Start-Up:
● Ideal clients for our Lean Start-Up coaching program, which is a part of
Manifesting Greatness with Roslyn V, are aspiring entrepreneurs, startups,
and professionals who want to learn how to start and grow their courier
business from beginners to advanced levels.
● Individuals and businesses keen on understanding every aspect of starting
and running a successful courier business, whether they’re just starting or
seeking to enhance their existing operations.
● Clients who are passionate about efficiency, innovation, and using Lean
principles to build a thriving courier business.
In all our businesses, we are looking for clients who are open to collaboration, value
excellence, and share our commitment to making a positive impact. Whether it’s in
logistics, marketing, personal development, or learning to start and grow a courier
business, our aim is to work with clients who believe in the power of innovation,
continuous learning, and personal growth. We’re here to help our clients succeed
and thrive, and we seek those who share that vision.

Contact Info:

Image Credits
KIMAZING PHOTOGRAPHY LLC

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