Meet Ruhana Nova Ra

We caught up with the brilliant and insightful Ruhana Nova Ra a few weeks ago and have shared our conversation below.

Hi Ruhana Nova, so happy to have you with us today and there is so much we want to ask you about. So many of us go through similar pain points throughout our journeys and so hearing about how others developed certain skills or qualities that we are struggling with can be helpful. Along those lines, we’d love to hear from you about how you developed your ability to take risk?

Risk has become a special language of faith, intuition, trust, and inner security. I didn’t just learn to take risks. I lived them repeatedly until they became part of my rhythm.

I grew up in an environment shaped by constant movement. We were always changing homes, schools, and communities, and while it was disorienting at times, it taught me how to adapt with dynamism. I learned to make the unfamiliar feel like home, and that built the muscle to try new things, leap into the unknown with curiosity and instinct, rather than fear.

At 18, I moved to San Francisco with very little possessions, guided only by this exhilarating yet terrifying feeling that something was waiting for me there. Within 15 days, I was working at a remarkable and life changing tech startup as the youngest employee. That experience affirmed what I’d always felt: that risk and faith are often two sides of the same coin. They both ask us to believe in something better beyond what’s visible while also reminding us that we’re still

In charge.

The Asymmetry Rule tells us to take risks where the potential upside is far greater than the downside. Sometimes, delving into the unknown to satiate my curiosity about the world’s wonders and mysteries gets me well acclimated to risk taking to regularly combat fear, stagnation, and comfort.

I’ve moved countries, started and left jobs, produced transformative experiences with no formal expertise, and healed my deepest inner wounds with no guidebook. Instead of blindly following conventional medicine, I’ve taken risks choosing alternative healing, body literacy, womb awakening, and a reclamation of my feminine rhythm to revive this deeper agency within myself.

Each time, risk became a portal of testing my limits, not just into new opportunities, but into deeper versions of myself. It taught me that what we often call “security” can sometimes be stagnation in disguise. Saying no to what doesn’t resonate, even when it’s comfortable and everyone is protesting against it can be the most radical risk of all.

True risk challenges the illusions of entrapment. It teaches us how to build trust in our own inner guidance, to feel safe within ourselves no matter the external storm. It invites us to stop looking back, to stop clinging to what once limited us, and rather step into the wild unknown where freedom and new life waits.

When the world tells you to stay or follow a conventional set of principles, and your instinct whispers to reinvent the wheel, that is the defining moment. Risk becomes the bridge between who you’ve been and who you’re becoming.

At the right time, this bridge to my inner promise land has led to a life more aligned, more miraculous, more beautiful, and more alive than anything I could have scripted living in a false sense of security.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

My journey has never been linear. With a background in tech sales and esoteric healing, I am a multidimensional artist, experience designer, and facilitator of multiple modalities of hypnosis, guided somatic meditation, breathwork, womb work, and yoga. My work lives at the intersection of creative expression, spiritual transformation, and feminine empowerment to access that best version of self while accepting our own uniqueness.

I’m focused on creating soul-liberating experiences and immersive offerings that awaken people to their essence through guided hypnosis, alchemical and elemental ritual, and somatic movement. Whether it’s through wellness brand promotion, storytelling, creating immersive journeys, or modeling, my work is guided by an essential question.

“How can we return to the truth of who we innately are and design a path of simplicity and least resistance?”

All of my work is a continuation of Shenius, a developing brand and vision with values and services focused on inner child healing, identity conception, death and rebirth, feminine exploration, experimentation, empowerment, and unifying our dark edges with our purified vision.

For those curious to explore more, I’m currently offering group and one on one guided and themed immersive journeys with modalities of breathwork, yoga, sound, and guided somatic meditation.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

1.Intuitive Inner Knowing

The ability to listen to and act on my inner knowing, even when it logically has not made sense, has guided me through major pivots like moving across countries, leaving jobs that no longer aligned, and stepping into deep healing work that hadn’t yet been modeled for me.

According to Harvard Business School, 95% of cognitive activity is subconscious and most of our decisions and feelings emerge beneath conscious awareness. Our intuition draws and filters from this vast reservoir of programs, memories, and belief patterns to guide us to make the best decisions. When we clear our subconscious through practices like meditation, dreamwork, hypnosis, or shadow integration, our intuition flows clearer and stronger.

2. Balancing Stability and Transformation

To truly evolve with an expanded consciousness and experience the miraculous, your nervous system needs to feel safe enough to receive more than what you’re comfortable with. With inner stillness, you become a clear channel for transforming yourself into your best self from the inside out.

3. Creative Courage

Creativity isn’t just art, it’s how we alchemize and reimagine our lives. I’ve said yes to roles I had no formal training for, launched experiences without knowing how it would all unfold, and used storytelling as a way to transmute pain into beauty.

Readiness is the most critical quality over any of your hard skills and expertise written on paper. The treasure lies in what excites you and terrifies you at once. Create not to be perfect, but to be true. Ultimately, the journey isn’t about becoming someone else, it’s about giving permission for the best version of you to take lead. Let risk be your ally, faith be your compass, and your intuition be louder than the world’s noise to create your best masterpiece.

Looking back over the past 12 months or so, what do you think has been your biggest area of improvement or growth?

Over the past year, I’ve been learning to release the blocks around receiving while also maintaining a healthy level of independence. I previously held subconscious beliefs of shaming receptivity and coupling it with weakness.

This past sabbatical year, womb healing and deep silence helped me unlearn that story.

I started to witness how hyper-independence was a trauma response and a way of protecting myself from disappointment, rejection, or vulnerability. I began to soften and allow others to hold me. I allowed stillness to nourish me. I learned that intimacy can be medicinal to empowering me rather than losing my sense of self. I’ve come to see that receiving is not about passivity, and independence is not about isolation. When in harmony, they create a rhythm of freedom, reciprocity, and trust.

This integration is now shaping how I work, love, and create. It’s changing how I ask for help, and how I build a life that honors both my strength and my softness.

Contact Info:

• Website: https://www.ruhananovara.com/
• Instagram: https://www.instagram.com/ruhana.nova.ra/

Image Credits

Mariel Riviera
Kenneth Stipe
Jon Bangle
Dima Otvertchenko