Alright – so today we’ve got the honor of introducing you to Ruth Illera. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Ruth, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?
I’ve always had a deep love for beauty and the way makeup can bring out someone’s confidence and personality. For years, it was something I did out of passion-helping friends get ready for special events, experimenting with looks, and seeing how a little artistry could completely transform someone’s mood.
My career path originally took me in a different direction. I worked as a flight attendant and later as a teacher-both roles that taught me so much about people, patience, and connection. But when life circumstances within my family shifted, I decided it was time to pursue something that truly fulfilled me creatively and emotionally.
That’s when I realized my purpose: to help women feel their most beautiful and confident, especially on one of the most meaningful days of their lives- their wedding day. Starting my bridal hair and makeup company has been the most rewarding decision, combining my love for artistry with my heart for service and personal connection.
Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?
As a bridal hair and makeup artist, I specialize in creating timeless, soft glam looks that enhance a bride’s natural beauty while reflecting her unique personality. My vision has always been to help women feel effortlessly radiant and confident on one of the most meaningful days of their lives.
Over the years, my company has been honored to receive the Best Makeup Artist in San Antonio award in 2019, 2021 and 2025, a recognition that reflects not only our dedication to the artistry but also the trust and love of our incredible brides.
What began as a personal passion has grown into a thriving bridal beauty brand built on luxury service, connection and teamwork. Today I proudly manage a talented team of artists who share the same vision-delivering an elevated, stress-free experience for every bride who sits in our chair.
Our goal is simple: to make every bride feel seen, celebrated, and absolutely beautiful in her own skin.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
The three most important qualities, skills, and areas of knowledge that have been most impactful in my journey as a makear artist are:
1. Understanding Skin and Technique:
Great makeup always starts with great skin prep and product knowledge. Understanding different skin types, tones and textures allows you to create flawless, lasting looks that enhance rather than mask. It’s about knowing your tools, textures and how products perform under diferent lighting and photography.
2. Communication and Emotional Intelligence:
As makeup artists, we’re not just applying products- we’re part of someone’s most personal and emotional moments. Listening, calming nerves and truly understanding what a client envisions are key. That connection and trust are what transform a service in to an experience.
3. Creativity and Continuous Learning:
The beauty industry is constantly evolving, and so should we. Staying inspired, learning new techniques, and refining your artistry keeps your work fresh and relevant. Every face is a new canvas, and every client teaches you something new.
My advice for new artists:
Never stop practicing and learning. Take time to master the fundamentals before chasing trends. Build genuine relationships with your clients and other artists-collaboration and kindness will take you further than competition ever will. And most importantly, always remember why you started-your passion will show through every brushstroke.
How would you describe your ideal client?
My ideal bride is someone who values elegance, authenticity, and timeless beauty. She loves a soft romantic look that enhances her natural features-glowing skin, softly defined eyes, and effortless glam that feels like her, just elevated.
She’s confident yet down to earth, with an appreciation for quality and attention to detail. She wants her wedding morning to feel calm, joyful, and meaningful-surrounded by people she loves, while feeling fully take care of.
She sees beauty as an experience, not just a look. She values connection and trusts my team and me to bring her vision to life with professionalism, warmth, and artistry.
Contact Info:
- Website: https://www.lilyflowermakeup.com
- Instagram: @lilyflowerhairandmakeup
- Facebook: lilyflowerhairandmakeup
Image Credits
@andreajangphotography
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