Meet Saige Foss

Alright – so today we’ve got the honor of introducing you to Saige Foss. We think you’ll enjoy our conversation, we’ve shared it below.

Saige, so good to have you with us today. We’ve always been impressed with folks who have a very clear sense of purpose and so maybe we can jump right in and talk about how you found your purpose?

Finding my purpose was something I struggled with for most of my life. I grew up in New Jersey, spending 13 years in competitive gymnastics — a sport that shaped me, disciplined me, and honestly humbled the hell out of me. One of my sisters was the powerhouse athlete who earned a full-ride scholarship to the University of Georgia in eighth grade, and my oldest sister was on her path to becoming a doctor. And on top of that, my parents were two incredible sports chiropractors who owned a massive practice in North Jersey. I grew up surrounded by excellence — truly — which only made me wonder where my place was. But after a series of injuries at 14, gymnastics was suddenly gone. The thing I thought defined me vanished overnight, leaving me with one question that followed me for years: What am I actually good at? Through all of it, my parents were my rock — always encouraging me, always supporting me, always reminding me that something bigger was waiting for me even when I couldn’t see it myself.

High school didn’t exactly offer clarity either. Everyone had their “thing” — cheer, lacrosse, dance — and I felt like I had nothing. Ironically, I DID have a “thing,” just not the typical wholesome one. Without realizing it, I became a full-blown teenage entrepreneur. I had a job, a big social circle, and unintentionally, two side businesses: I was the girl with the fake ID who could get alcohol for everyone (with an upcharge, obviously), and I basically ran a secret Uber service using gift cards so kids could get rides to parties without their parents knowing. Hilarious now… not hilarious when my parents found out. But if I look back, that was my first glimpse of who I really was — someone who could build something out of nothing.

College at the University of Alabama was supposed to change everything. But moving states during peak COVID made me feel more lost than ever. I missed my family like crazy — they’ve always been the people I’m closest to — and being that far away made everything feel heavier. The one blessing was meeting my partner, Tyrese, who held me down through the loneliness. I came into college planning to become a criminal defense attorney, but the more classes I sat in, the more disconnected I felt. I would literally zone out and end up working on random side projects instead of absorbing anything. I was trying to fill a void I didn’t understand.

And of course, like a typical college kid, I partied the weeks away — but even then, I wasn’t living that “college experience” everyone else had. No best friends, no sorority, no sense of belonging. Just me, constantly trying to figure out where I fit. I was desperate to find something that clicked, so I threw myself into anything that looked even remotely promising. Dropshipping? Bought the course. Followed every step. Hated it. Then I tried launching a mini clothing brand. It flopped. Still didn’t feel like my purpose. Everything I tried felt like a loop — effort, hope, disappointment, repeat.

During this time, something shifted in me: I started praying. Really praying. Morning, night, mid-day, whenever I felt lost. I didn’t grow up super religious, but the moment I started talking to God for real… everything in my life started aligning.

Meanwhile, Tyrese kept telling me, “Just post on social media. People will love you. Do your makeup on camera.” I shut him down every time. I thought it was cringe. I wasn’t a makeup girl. But eventually, after months of feeling completely lost, I gave in. I posted. And posted again. Makeup videos, lifestyle clips, fashion, random moments — anything. And I actually loved it. After seven months of posting multiple times a day, I got my first brand deal: $300. And it felt like a million dollars. Not because of the money — but because finally, something worked.

But graduation was approaching, and reality hit hard. Influencing wasn’t paying the bills. I applied to job after job, degree in hand, and still… nothing. My family moved to Florida around the same time, and being far from them just didn’t feel right anymore. So Tyrese and I packed our lives and moved close to them. He found a job in three days. I couldn’t find anything. Back to square one. So while he worked, I filmed TikToks, prayed, and tried to figure out my next chapter.

At the same time, I was signed to a big talent agency, but it felt like I didn’t even exist. They’d pop up when they needed something from me, but never to help me grow. And one day, it clicked: I already have brand relationships. Why am I not using them myself? And why can’t I help other influencers too? That thought changed my entire life.

I started messaging hundreds — sometimes thousands — of creators every single day. Most ignored me. Some left me on read. A tiny handful trusted me. But those few deals were enough to show me something real was happening. Enough to make me believe in what I was building. So I made it official. I launched Saige Enterprises. I left my agency. I represented myself. And on August 23rd, I signed my very first creator. I remember ending that call in disbelief. Someone believed in me. Someone trusted a business I built from scratch. For the first time, I felt my purpose unfolding.

From there, Saige Enterprises grew — not just as a business, but as a real community. A sisterhood. A group of beauty and fashion creators who actually wanted to see each other win. We became best friends, a family in our own right. I was pulling 4 AM nights, waking up at 7 AM, and doing it all again because I believed so deeply in what I was building. Slowly, I helped creators quit their 9–5s, pay their bills, and finally earn what they deserved. That became the most rewarding part — knowing I was changing real lives. I prayed constantly for God to send me the right people, people I could pour into, and He did — every single time.

When 2025 came around, something in me sparked. Saige Enterprises was growing, but I knew there was another level — something bold, something wild, something that would make the entire industry pay attention. That’s when the idea hit me: Coachella. Not just attending — hosting a Saige Enterprises brand trip.

People thought I was insane. But once I saw the vision, I couldn’t unsee it. I pieced it together payment by payment — the party bus in 20 tiny installments, the house in four — scraping everything I had just to make the dream real. It was exhausting, chaotic, unreasonable — but I wasn’t backing down. This was the moment I chose to bet on myself entirely.

And I did. I brought six creators to Coachella. It was insane. Stressful. Messy. Transformative. And it changed everything.

After that, Saige Enterprises skyrocketed — Miami Swim Week, a full luxury estate in Miami for a week, Art Basel — win after win. And now I’m stepping into the biggest chapter yet: moving to LA for a month-long content home and bringing a few of my girls with me.

Sometimes I still can’t believe how fast everything happened. In my first year, I built almost a half-million-dollar business and finally stepped into the purpose I’d been searching for since I was 14. And yes — I still struggle with imposter syndrome. But God aligned every moment, and Tyrese stood by me through every high, low, and meltdown. This is the life I prayed for — and now I’m living it.

Saige Enterprises is more than a business. It’s the vision God planted in me long before I ever understood what it would become. And the wildest part? This is only the beginning.

2026 — I’m ready.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m the founder and CEO of Saige Enterprises, an influencer marketing agency and experiential branding company that I built from the ground up. We represent nearly 60 creators primarily across beauty, fashion, lifestyle, and wellness — and what makes our roster so special is that we’re genuinely like a friend group. We’re all girls’ girls, we all hype each other up, and everyone is connected not just professionally, but on a personal, supportive level. It feels like a team of best friends who happen to be incredibly talented creators.

What makes Saige Enterprises different is that it was created by a creator, for creators. I started as a content creator myself, so I know exactly where the gaps are — the lack of communication, the isolation, the inconsistent opportunities, and the feeling of navigating the industry alone. I wanted to build something that actually felt human. Something that creators could rely on. A space where they felt supported, understood, and genuinely cheered on.

Saige Enterprises has become known for producing some of the most exciting experiential activations in the space — from a Coachella brand trip, to Miami Swim Week, to a week-long luxury content home in Miami, to Art Basel. We specialize in storytelling, aesthetics, and brand integration that feels elevated and authentic to our creators’ identities — especially within beauty and fashion, where high-quality, visually strong content matters most.

What I’m most proud of is how quickly Saige Enterprises has grown. In my first year, we generated nearly half a million dollars — but more importantly, we built something real. A space where beauty and fashion creators actually receive consistent opportunities, honest communication, and a community that feels like family. The energy within our group is genuine — everyone wants to see each other win — and that’s the heart of everything we do.

Right now, I’m focused on expansion. We’re preparing for a major move to Los Angeles, where I’ll be hosting a month-long content home and bringing a few of my girls with me. It will be an immersive, production-heavy experience with daily activations, collaborations, workshops, glam days, and brand integrations — basically turning the “girls’ trip meets content house” concept into a polished, professional 30-day ecosystem.

We also have several new partnership opportunities and brand experiences launching in 2025 and beyond, along with continued growth of our roster and large-scale event campaigns.

Saige Enterprises is more than a business — it’s a movement, a community, and a new standard for what female creator support should feel like. And the wildest part? We’re only getting started.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

1. Resilience — the ability to keep going even when nothing is working yet.

There were so many moments where I could’ve quit — zero responses, no views, brand rejections, money stress, the sleepless nights, the self-doubt. Resilience is what kept me posting every day for seven months before I ever got my first deal.
Advice:
Resilience isn’t something you magically have — it’s built by showing up on the days you don’t want to. Start small. Stay consistent. Keep your word to yourself. You don’t build confidence by winning — you build it by not quitting.

2. Relationship-Building — not networking, but real connections.

My entire business was built on relationships: brand contacts, creators trusting me, repeat collaborations, and community. People remember how you treat them, how you communicate, and whether you show up. That alone sets you apart in such a competitive industry.
Advice:
Stop worrying about “networking.” Focus on being genuine, responsive, helpful, and consistent. Treat every person — brand or creator — like a long-term relationship, not a transaction. That energy always comes back.

3. Vision — being able to see something before anyone else does.

Saige Enterprises exists because I had ideas that were “too big,” “too unrealistic,” or “too crazy” — Coachella, Miami Swim Week, Art Basel, the LA content home. Vision is what separates what’s normal from what’s possible.
Advice:
Protect your ideas. Not everyone will get your vision, especially in the beginning. Write down your concepts, build mood boards, brainstorm constantly, and trust yourself even when no one is clapping yet. Vision grows when you give yourself permission to think bigger.

Final Thought

The combination of resilience, real connections, and an unapologetically bold vision is what changed everything for me. You don’t need to have it all figured out — you just need to keep moving, keep learning, and keep believing in the version of you that’s already on the other side of your comfort zone.

Awesome, really appreciate you opening up with us today and before we close maybe you can share a book recommendation with us. Has there been a book that’s been impactful in your growth and development?

A book that ended up impacting me way more than I expected was Think and Grow Rich, which is crazy because I am never the type of person to pick up a book to read. I read it during a time when I felt like nothing in my life was moving — no traction, no signs, no momentum, just me trying and trying and feeling like I was getting nowhere. Then I got to the mining-for-gold story. And it didn’t hit me in a “motivational” way… it hit me in a real way.

The guy dug forever, saw nothing, assumed it wasn’t working, and finally quit — and the gold was literally right past where he stopped. I remember sitting there like, “Oh. That’s me right now.” I wasn’t seeing results, so I kept thinking I was doing everything wrong. But reading that gave me this weird sense of reassurance, like maybe the lack of traction didn’t mean failure — maybe it just meant I needed to keep going a little longer.

It didn’t magically fix everything, but it gave me just enough hope to not give up. It made me think, “Okay, maybe I’m closer than it feels.” And honestly, that mindset is probably the only reason I kept pushing through the slowest, most discouraging periods of my life — because it reminded me that you never actually know when things are about to break open.

Contact Info:

• Website: https://www.saigeenterprises.com/
• Instagram: https://www.instagram.com/saigefoss1/?hl=en
• Linkedin: https://www.linkedin.com/in/saige-foss-2930971b4
• Other: TikTok: https://www.tiktok.com/@saigefoss