Meet Samantha Morales G. | the Gioconda

We’re excited to introduce you to the always interesting and insightful Samantha Morales G.. We hope you’ll enjoy our conversation with Samantha below.

Samantha , so great to have you with us and we want to jump right into a really important question. In recent years, it’s become so clear that we’re living through a time where so many folks are lacking self-confidence and self-esteem. So, we’d love to hear about your journey and how you developed your self-confidence and self-esteem.

Modeling played a huge role in helping me build genuine self-confidence. For a long time, I lived by Rihanna’s motto—“fake confidence, no one can tell if it’s real”—and it worked, to an extent. But eventually, I stopped pretending. I started truly feeling confident and believing in myself. Modeling was a turning point—it gave me the tools, experience, and self-awareness to appreciate my body for what it is: my home. I learned not just to take care of it, but to truly cherish and respect it.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I curate fashion by finding pieces with history and blending them with my personal style—it’s storytelling through clothing. As a model, I’ve had the chance to break into the industry and work with inspiring creatives, and now I’m passionate about building something bigger for the fashion community.

Through experience creation and experiential marketing, I help businesses elevate their presence and connect more deeply with their audience. It’s where creativity meets strategy, and I love bringing people together through that process.

This is about more than fashion—it’s about community. Women have always inspired this industry, and it’s time we also lead it. I’m building space for that, and I’d love for the readers to be part of it.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Looking back, I’d say resilience, breaking work into manageable chunks, and staying focused on your path were the most impactful parts of my journey. Resilience, because things will get hard—emotionally, financially, creatively—but pushing through is where the growth happens. Chunking work helped me not get overwhelmed. It’s not about doing everything at once, it’s about being consistent. Even small steps count if you keep moving.

And most importantly: know where you’re going and don’t let external voices drown out your own. You’re on your journey. The early stages are actually so special—there’s less pressure, less of an audience watching, and that gives you freedom to mess up, learn, and figure things out. Mistakes aren’t failures—they’re part of the process, and honestly, they’re essential.

Before we go, any advice you can share with people who are feeling overwhelmed?

I definitely felt overwhelmed at times, especially when progress felt slow. But one of the great things about starting a creative and professional journey with little to no audience is that you’re mostly accountable to yourself. That gives you space to make mistakes, learn, and grow without the pressure of everyone watching.

It’s easy to feel like you’re behind when the world around you seems to be moving faster, especially when comparison creeps in, —but slow progress is still progress. Your path doesn’t have to look like anyone else’s.

When your business starts to grow and it’s just you—or you and a tiny team—that’s when the pressure can really hit. It’s overwhelming, yes, but it’s also part of the journey. A work in progress, always.

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