Meet Sara Berry

We recently connected with Sara Berry and have shared our conversation below.

Sara, first a big thank you for taking the time to share your thoughts and insights with us today. I’m sure many of our readers will benefit from your wisdom, and one of the areas where we think your insight might be most helpful is related to imposter syndrome. Imposter syndrome is holding so many people back from reaching their true and highest potential and so we’d love to hear about your journey and how you overcame imposter syndrome.

Last summer, I read a book called Million Dollar Weekend by Noah Kagan, and it opened a new mindset for me. Before that, imposter syndrome had me in a chokehold. I’d overthink every move in business, I quit LinkedIn (twice), and I convinced myself that visibility was reserved for people who were more qualified, more ready, and more perfect.

But one overarching theme from the book shifted everything: “Do something 100 times before you even think of giving up.” So I did. I started by posting again. Not to go viral, not to be impressive, but simply to show up. One imperfect rep after another until I reached 100.

Something surprising happened. The more I posted, the less I overthought. The more I shared, the more people flocked to my content and my 100-post challenge. The more I took action, the clearer my outlook became.

After that, I stopped seeing imposter syndrome as a red flag and started treating it like a compass. I realized that if I stay in my comfort zone, imposter syndrome will always feel like danger. But if I keep walking toward the edge, I’ll eventually see that it was a sign of growth on its way.

Thanks, so before we move on maybe you can share a bit more about yourself?

I help online business owners go from dreading the camera to using video as their stage to the world. My clients are great at what they do but usually freeze the second they turn the camera on. Or they don’t know why they’re getting on video, but feel the pressure to become a full-time content creator on top of everything else they’re juggling. I teach them how to show up like themselves and treat video like their own personal stage (one they can step onto whenever they want).

I recently launched a 1:1 video confidence program called Invisible to Iconic, where we spend 2–3 months practicing and creating video inside a safe, supportive zone behind the scenes. We focus on real business outcomes and build the right mindset that makes getting on video sustainable for you. One of my biggest motivators is making an impact, so watching someone transform their skills and confidence in front of me is super exciting.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

1. Taking Action (before you feel ready): I used to wait until my plans were perfect, thorough, and double or triple-checked before ever taking any action. Now I know: you can only get clear by taking action. Besides, you’re never going to feel ready anyway. So, post that draft. Sell your offer. And always reflect back on the action you’ve taken so you can see all the evidence of your growth.

2. Storytelling: I often hear people say “I don’t have any good stories”. We’re so used to hearing all these dramatic rags-to-riches entrepreneur stories and think ours couldn’t possibly measure up. But storytelling doesn’t have to be epic. To me, the best stories are those small moments from earlier in your career that taught you something you still think of today. That’s the story you should be telling, and chances are someone else will find that relatable.

3. Mindset first: When people are nervous about getting on camera, the first thing they ask is, “What lighting should I buy?” or “What’s the best editing app?” But if you’ve never hit the record button, that should be the last thing on your mind. If you’re still stuck in self-doubt, there are so many warm-up actions you can take. But buying fancy new equipment isn’t going to magically fix it. That’s the perfect metaphor for how we’re always looking for the ‘quick fix’ but the real fix is doing the hard part of putting ourselves out there.

Who is your ideal client or what sort of characteristics would make someone an ideal client for you?

If the thought of recording yourself and showing your face online makes you cringe a little, but you know you have so much brilliance to share, you’re exactly my people.

Here’s the truth: you don’t have to be a content creator or influencer to be seen. You don’t need a viral moment to be discovered by the people who need what you offer. My job is to walk you through those early, awkward stages of getting on video. And give you the strategy, support, and ideas to make it feel like you.

You can find me on LinkedIn! Come say hi.

Contact Info:

• Website: https://www.itsoutofoffice.com
• Instagram: https://www.instagram.com/getonvideo
• Linkedin: https://www.linkedin.com/in/berry-sara/

Image Credits

Lauren Thompson, LollyPop Lenses