Meet Sara Verman

Alright – so today we’ve got the honor of introducing you to Sara Verman. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Sara, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

On my quest to find the elusive “dream job”, I discovered something more profound—my purpose. With every career pivot, I came closer to realizing that a dream job isn’t something you simply find; it’s something to be designed around where you are in life. Each role allowed me to learn quickly, pivot, and deliver results across various industries. What first appeared as unrelated experiences soon revealed themselves to be interconnected, ultimately contributing to my expertise in crafting go-to-market (GTM) strategies with data-driven insights for a wide range of clients. By leaning into what initially seemed like a weakness, I found my superpower: the ability to adapt to new challenges regularly. This journey and purpose ultimately led me to create a version of a dream role that aligns my professional experiences with my current life stage through My Creator Co.

Thanks, so before we move on maybe you can share a bit more about yourself?

To fully explain my story and what brought me to launch my own consulting company, I need to go back to the start of my career.
Right out of college, I landed my dream job at a boutique consulting firm in San Francisco. I was 22, living in a beautiful Victorian townhouse, traveling every week to new cities, and living the fast-paced life I thought defined success. Every few months meant a new assignment—whether flying to LAX, Denver, or Seattle—that led to weekends filled with exciting experiences like seeing Dave Matthews at Red Rocks. My colleagues became my closest friends, and we lived by the “work hard, play hard” motto.
But after almost five years, I knew it wasn’t sustainable to balance this on-the-go lifestyle and a future family I envisioned. So I pivoted, heading to a top 10 business school in New York, this led me to another dream job: interning with LVMH’s Hennessy brand team. After graduation, I took a role at American Express, until a brand management position at LVMH opened up and I didn’t hesitate to move.
Embracing new roles and starting fresh wasn’t new to me; it had become a skill honed during my early days as a consultant. So when the opportunity came to move into brand management, I embraced it fully. But four years later, I faced another decision: to accept a promotion or turn it down. For the second time, I knew that this lifestyle didn’t align with my personal goals. While it involved less travel, it required frequent late-night events. So, I moved back home to San Francisco, ready for a new chapter.
I took a retail marketing job in the Bay Area, which I knew almost immediately wasn’t the right pace or fit—especially as the company was going through a merger and moving to Boise, Idaho, shortly after I joined. This journey brought me to the heart of the Bay Area’s tech scene, where I transitioned into product marketing—a role that required similar skills as my brand management experience. For the next decade, I honed my skills in go-to-market strategies and built a deep understanding of the media landscape and creator ecosystem.
Looking back, what might seem like a fragmented career was actually the foundation for my success. Each role and pivot strengthened my confidence to tackle bigger challenges and ultimately build something of my own. Today, I draw on the past 15 years to help tech companies of all sizes. Whether it’s a startup needing strategic direction, a mid-size company aiming to hit growth targets, or an enterprise with a new product launch, my consulting firm is equipped to support all their needs.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

In almost every consulting engagement and marketing role I’ve held—whether in brand, tech or retail —the question I’ve been asked most often is: who should we target to get the biggest return on investment? The answer requires a combination of three essential skills that I’ve honed throughout my career:
Data Cultivation & Storytelling: It’s not just about gathering data; it’s about knowing how to use it. The ability to combine quantitative and qualitative data to tell a compelling story is one of my strongest assets. For example, the segmentation framework I developed while at Meta helps identify the most promising market segments to target, blending analytical insights with real customer feedback.This skill of cultivating data, honed during my early consulting days, enables me to transform numbers into actionable strategies.
Synthesis & Simplification: Over the years, I’ve learned that complex research means nothing if it can’t be communicated clearly. Synthesizing data into a clear, concise narrative—whether in a 30-minute presentation or a few slides for senior leadership—is a skill that has been critical in driving impact. My ability to simplify complex insights has been crucial across industries, from luxury brands to tech.
Adaptability: Having worked in different industries—from brand management at Moet Hennessy to product marketing at Meta—I’ve developed a unique perspective. Each pivot has enhanced my ability to quickly adapt and bring a fresh lens to any problem, which is a key strength I now leverage at My Creator Co.
These three skills have defined my journey and allowed me to thrive in diverse environments. My advice for anyone early in their marketing career: focus on cultivating both hard and soft data skills, learn how to present insights clearly, and always remain adaptable.

As we end our chat, is there a book you can leave people with that’s been meaningful to you and your development?

After eight years as a product marketer in tech, I reached what I believed was my ultimate “dream job” at Meta, where I helped creators monetize their content on Facebook and Instagram. However, following a major restructuring, my entire team—from managers to our VP—was let go.
At this stage in my life, I had achieved my personal goals of starting a family and had just welcomed my second child. This unexpected career shift provided me with a valuable opportunity to pause and reflect on what I truly needed from my next role. During this time, a friend recommended Designing Your Life by Bill Burnett and Dave Evans, which proved to be transformative. The book encouraged me to define my “true north”—my understanding of success in both work and life—and helped me align my next career move with my current life stage. This newfound clarity ultimately inspired me to launch my own consulting company, providing the flexibility I desired as a working mom while allowing me to create meaningful impact for my clients.
The concept of “prototyping” from the book was especially valuable. It encouraged me to have candid conversations with independent consultants to better understand the realities of this career path. This approach, combined with my experience, gave me the confidence to start my own company.
For anyone considering starting their own consulting venture, here are my top three tips:
1/ Tap into your network: Have conversations with independent consultants to get an authentic view of the day-to-day life, including both the challenges and rewards. These conversations are a practical way to “prototype” your consulting path.
2/ Separate personal from business: Protect your personal assets and streamline your finances by setting up an LLC and a business checking account. Consider using tools like QuickBooks to manage expenses, and use a virtual address service like iPostal to maintain privacy. Also, consult a legal advisor to draft contracts and service agreements.
3/ Refresh your professional branding: Invest in your brand from the start. Build a simple, professional website on platforms like Wix, create a memorable logo through services like 99Designs, and get professional headshots to add credibility and polish to your online presence.
Reflecting on this journey, I now understand that the “dream job” wasn’t about landing a specific role at a specific company. It was about designing a career that allows me to do meaningful work, while supporting my lifestyle and values—something I could create by starting my own consulting business.

Contact Info:

• Website: https://www.mycreatorco.com/
• Linkedin: https://www.linkedin.com/in/saraverman/
• Other: [email protected]