We were lucky to catch up with Sarah Martin recently and have shared our conversation below.
Sarah , looking forward to learning from your journey. You’ve got an amazing story and before we dive into that, let’s start with an important building block. Where do you get your work ethic from?
I’m the eldest daughter of immigrant parents, and my work ethic is deeply rooted in the example they set for me. My dad worked tirelessly to provide for our family, while my mom dedicated herself to raising six daughters and ensuring we were well-educated. As I grew older, I took on more responsibility—helping care for my grandparents, translating for them, and listening to their stories of growing up in communist Romania. Their resilience and resourcefulness shaped my perspective on hard work and perseverance. I think my drive comes from all of these influences—watching my parents’ sacrifices, learning the value of responsibility, and being a determined, headstrong person who refuses to settle for less than my best.
Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
My name is Sarah, and I’m the founder of Cashmere Luxe Home, a luxury home fragrance and body care brand focused on faith, craftsmanship, and wellness. I create non-toxic, hand-poured candles and body care products that bring beauty, peace, and intentionality to people’s lives—because luxury should never come at the cost of health.
My journey began as a passion for creating, but it grew deeper when I stayed home to care for my mother-in-law with Alzheimer’s. Needing something to keep me busy, I poured myself into my craft, and what started as a creative outlet blossomed into a full-fledged business. My faith and love for craftsmanship guide everything I do, and I’m passionate about helping others create peaceful, comforting spaces in their homes.
Currently, I’m expanding my collections and focusing on building a community of like-minded individuals who value intentional living. I share personal stories, my faith, and behind-the-scenes looks at the creative process on Instagram (@cashmere.luxe.home). There’s always something new in the works, from seasonal collections to exclusive small-batch releases.
I’d love for readers to follow along and be part of the Cashmere Luxe Home journey. Connect with me on Instagram, where I share new launches and the inspiration behind each creation.
There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?
Looking back, I believe the three most impactful qualities in my journey have been resilience, creativity, and faith.
Resilience was crucial when I decided to start my business while caring for my mother-in-law with Alzheimer’s. Balancing personal challenges with building a business required me to adapt quickly and push forward, even when times were tough. It taught me that obstacles are inevitable, but perseverance is key.
Creativity has always been at the heart of my business. Not only do I design fragrances and body care products, but I also handmake my candle vessels from concrete. Crafting each vessel allows me to create something unique and personal, adding a distinctive touch to my brand. The process of creating these one-of-a-kind pieces has been fulfilling and essential to building a brand that resonates with my customers. It’s the combination of craftsmanship and innovation that sets my products apart.
Faith has guided me throughout this journey. As a Christian, I deeply believe that my purpose in business is to serve others by creating something that enriches their lives, all while honoring my values. My faith gives me direction, strength, and clarity when decisions need to be made.
For those early in their journey, my advice would be to stay resilient in the face of challenges, embrace your unique creativity, and always stay true to your values. Seek out knowledge from others in your industry and don’t be afraid to experiment and grow. Most importantly, find your “why”—the reason you’re doing what you do—and let that drive you through the tough moments. Never underestimate the power of faith in both your work and your personal life. It can truly carry you through.
What has been your biggest area of growth or improvement in the past 12 months?
In the past 12 months, my biggest area of growth has been consistency, especially when it comes to posting on social media and sharing my journey with my audience. I’ve learned that consistency is key to building brand recognition and connecting with people on a deeper level. By being more intentional about my posts, sharing behind-the-scenes moments, and showcasing the process behind my products, I’ve been able to engage with my followers more regularly and authentically. This has helped build trust and a stronger community around Cashmere Luxe Home. It’s been a process of learning how to manage content and balance personal storytelling with showcasing my products, and I’m excited to see the continued impact of this growth in the coming months.
Contact Info:
- Website: https://cashmereluxehome.com
- Instagram: https://www.instagram.com/cashmere.luxe.home?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr
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