We’re excited to introduce you to the always interesting and insightful Sarah Shafer. We hope you’ll enjoy our conversation with Sarah below.
Hi Sarah, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?
Milk Made Skin is the first ever brand to pioneer the nutritious benefits of breast milk and transform them into skin care. Our 100% clean, nutrient-packed, proprietary Milk Peptide ComplexTM is a vitamin
and mineral rich formula that mimics the powerful properties of breast milk. The exclusive Milk Peptide
ComplexTM features a blend of activated molecules derived from milk to regenerate the skin and reduce
the visible signs of aging by encouraging the skin’s natural production of collagen, hyaluronic acid and
fibronectin. The results are smoother, firmer and more hydrated skin, improved skin elasticity and an
immediate reduction in wrinkle depth in mature skin.
Brand founder, Sarah Shafer, struggled with infertility for 10+ years and finally had two daughters in her
late 30s and early 40s. After years of IVF treatments, hormonal changes and incredible stress, Sarah’s
skin was unrecognizable – unbalance, breakouts, dark circles, dryness, age spots, fine lines you name
it…and she saw it! While breastfeeding, Sarah knew breastmilk is fueled with vitamins, nutrients,
proteins, and fat which supports health and growth. It also carries antibodies which helps fight infectious
diseases….liquid gold as we know it! With a freezer full of “liquid gold,” Sarah put her own breast milk to
the test on her skin. Sarah used my own breastmilk as her nightly moisturizer and immediately saw
clearer, glowing skin and was only using 1 product! Sarah took the next step and contacted a chemist to
partner with and find a way to replicate this nourishing power into skincare. Five years later they
developed the first-ever Milk Peptide Complex that mimics the nutritious and powerful benefits of breast
milk in a simple, minimalistic skincare regimen including an ultra-rich, hydrating moisturizer, brightening
eye cream and nourishing cleanser, all featuring the natural proprietary Milk Peptide Complex.
Born during the founder’s personal journey with infertility, the brand’s driving force is to leverage the
power of breast milk to make dreams come true. A percentage of every purchase of Milk Made Skin
products is donated to the Fertility Dreams Foundation, a 501C3 non profit that grants families the
financial funds to support their IVF Journey and advocate for infertility awareness.
Great, so let’s take a few minutes and cover your story. What should folks know about you and what you do?
Before I developed Milk Made Skin, I was not a skincare guru, I barely washed my face every night!
● Then my 40s set in and I noticed my skin change and what felt like overnight. I had all sorts of
concerns: unbalance, breakouts, dark circles, age spots, fine lines you name it.I felt like I had it
popping up daily! I was flustered with how saturated the skincare market is, there are so many
choices and how do I find the right one and without having to use a multitude of products for all
of these concerns.
● I realized I was never going to be able to do a multitude of steps, I needed something effective
and quick. At this time I was breastfeeding my daughter and during some research realized that
Breastmilk is the only substance that that is fueled with vitamins, nutrients, proteins, and fat
which supports health and growth. It also carries antibodies which helps fight infectious
diseases….liquid gold as we know it!
● I thought these incredible benefits have to help with the skin and started using my own
breastmilk as my nightly moisturizer. I was able to see clear, glowing skin and was only using 1
product! I thought I am naturally producing this incredible substance how can I turn this into
something for everyone.
● Enter Milk Made Skin – the first ever clean skincare brand that mimics the benefits of breastmilk.
Sarah developed a proprietary milk complex that contains a complex of activated natural
signaling molecules derived from milk for regenerative care of the skin. MPCTM reduces the
visible signs of aging by inducing the production of extracellular matrix molecules in the dermis,
such as collagen Type I, hyaluronic acid and fibronectin. It makes the skin firmer and improves its
elasticity. In addition, MPCTM reduces wrinkle depth extraordinarily quickly and effectively and
improves the structure of mature skin.
● We believe at Milk Made Skin that combining science and nature is one of the greatest gifts for
the skin! We would love for you to join our Milk family and let’s all get MILK DRUNK!
What we love about Milk Made is we stand for more than just skincare, we stand for women and a cause. With every purchase of Milk Made, a % is donated to Fertility Dreams Foundation. Our 501c3 non profit directly grants funds to families that dont have the means to pay for fertility treatments. These treatments cost between $20,000-$30,000 every time, my husband and I did this 7 times!
Fertility Dreams Foundation works with Shady Grove, one of the best-known fertility clinics in the U.S., and with Shafer’s personal doctor.
If you had to pick three qualities that are most important to develop, which three would you say matter most?
Looking back, I dont believe if I didnt go through my struggle with infertility that Milk Made SKin would be here today!
If I hadn’t struggled, and I got pregnant right away, I don’t know that the skincare line would have ever happened
It’s a complete mind shift, and you are completely in tune with your body in a different way.
Shafer worked in marketing for many years, first as a buyer, then partnering directly with brands as a merchandiser for QVC and the Home Shopping Network. As such, she already knew a chemist. After discussing her skincare idea with them, Shafer chose not to use genuine breast milk in the products but to create the closest molecular compound possible, leading to the brand’s signature Milk Peptide Complex.
We’re the lucky ones; we have come out on the other side. We have joy, and we have two beautiful daughters,” she enthuses. “We just want to help other people. There is a light at the end of the tunnel.”
She adds that every time a customer purchases a product from her line, “you’re giving a family hope that they can start their process.”
As Shafer terms it, breast milk is the “elixir of life.” And this is exactly what she strives to give women.
“No one should not have a family because they can’t afford it,” she says. “That’s just not the way it’s supposed to be.”
How would you describe your ideal client?
We want to attract anyone looking for that juicy skin and know that they can have that and a that they are making a difference in someone elses future!
Contact Info:
- Website: www.milkmadeskin.com
- Instagram: @milkmadeskin
- Facebook: Milk Made Skin
- Linkedin: @milkmadeskin
- Other: www.fertilitydreamsfoundation.com
