Meet Sasha Cohen

We were lucky to catch up with Sasha Cohen recently and have shared our conversation below.

Hi Sasha, appreciate you sitting with us today to share your wisdom with our readers. So, let’s start with resilience – where do you get your resilience from?

My resilience came from many things, from the wonderful moments that filled my life with love and purpose and from the hard times that tested me in ways I never expected. It began with my amazing family, especially my mom and dad, who worked tirelessly to show my sister and me what it means to follow your dreams while also always giving back to others. It grew as I built my own family and became a mom to two incredible daughters, determined to show them that women can do anything, even when it’s not easy.
Along the way, I’ve had to navigate health issues and slowly overcome brutal migraines that at times felt impossible to push through. Those experiences taught me that true strength isn’t about never struggling, it’s about finding the courage to keep going, even on the hardest days.
But more than anything, my resilience has been shaped by the people I’ve surrounded myself with, including my lifelong friends, new friends, my extended family, the family I married into, my clients, and the incredible female entrepreneurs I’ve met along the way. In such a short period of time, it has felt like we all speak our own language, one of grit, heart, and unwavering belief in one another. They’ve become collaborators, confidants, and friends who show up again and again, and that, more than anything, continues to remind me what resilience really looks like.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

People often ask me, “How do you do it? I could never handle social media.” But I don’t look at it that way because for me, it’s so much more than posting. I become deeply invested in the brands I work with, feeling their wins and their losses right alongside them. I take the time to understand their tone, their mission, and their ultimate goals so I can bring their story to life in a way that feels authentic and aligned.
What I love most about my work is helping business owners find and embrace their why, the reason they started, the story that fuels them, and the impact they want to make. When you connect to that why, everything else flows naturally. Marketing becomes storytelling, strategy becomes connection, and social media becomes a place to build relationships rather than chase trends.
Every brand I work with has its own voice and rhythm, and my greatest joy is helping bring that to light, creating brands that not only look beautiful online but feel deeply rooted in purpose and authenticity.
Looking ahead to 2026, I’m most excited about expanding what I love most about this work. I’ll be offering both in-person and virtual trainings to help small businesses feel confident and in control of their marketing and social strategy. I’ve also found a deep love for curating events, not planning them (I work with the amazing Brittany Ciano Doran, Founder of Piece of Cake Party & Event Planning, LLC, for that part), but bringing together sponsors, vendors, and local small businesses who share a common goal: community over competition.
There’s something incredibly special about watching these brands connect, collaborate, and realize how much they have in common, even when they seem worlds apart. I’m excited to keep diving into what truly brings me joy, seeing local businesses learn to lean into their story, educate their clients, and grow with confidence and heart. When that happens, we start to create something unique, different, and real, and finally stop doing what everyone tells us we should do and start doing what actually feels right.

If you had to pick three qualities that are most important to develop, which three would you say matter most?

Empathy & Kindness have shaped how I connect with people and build brands. In marketing and social, it’s about understanding what motivates someone, what they care about, and how they want others to feel. That same empathy applies to my clients too. When you truly listen and care, you create work that feels aligned, intentional, and human. You never really know what someone is going through, whether it’s a client, a business owner, or someone you meet in passing. That’s why I believe that treating people with kindness should always come first. Leading with compassion and understanding creates space for honesty, grace, and real connection.
Curiosity has kept me learning, experimenting, and evolving. The marketing world changes constantly, and curiosity keeps it exciting. It pushes me to explore new strategies, tools, and ways to tell stories that truly connect. My advice for anyone starting out is to stay curious, ask questions, try new things, and never stop learning. I really do believe in that simple idea that learning something new, big or small, every day is one of the most important things you can do. It keeps you growing, inspired, and open to the endless possibilities that come with this kind of work.
Grit has carried me through every stage of this journey. Building a business, managing clients, and constantly evolving in a fast-changing industry takes strength, patience, and heart. There have been moments of doubt and exhaustion, but grit is what kept me moving forward. It’s that quiet voice that says, “keep going,” even when things feel uncertain. My advice for anyone early in their journey is to stay committed, even when it’s hard. The best things rarely happen overnight, but with consistency, passion, and belief in yourself, they always come together exactly how they’re meant to. For anyone early in their journey, my best advice is to be honest with yourself about all of it, the excitement, the pride, and the hard parts too. Building something from the ground up is incredible, but it’s also a lot. It’s okay to admit that it’s both awesome and overwhelming at the same time.
There will be moments when you feel unstoppable and others when you question everything. That doesn’t mean you’re doing it wrong; it means you’re human. The truth is, this journey isn’t about having it all figured out, it’s about showing up, learning as you go, and staying connected to why you started in the first place.
Celebrate the wins, even the small ones. Give yourself grace when things don’t go as planned. Surround yourself with people who lift you up and remind you that you’re not alone. And most importantly, lean on community and the resources you have. Whether it’s a business group (shoutout to my EntrepreneuHER ladies, founded by Dara Astmann Coaching), a friend who has been doing this longer, joining Facebook groups, or showing up to events where you barely know anyone…go. Because soon you will know them, and those connections will become the people who cheer you on, share advice, and remind you that you’re part of something bigger than yourself.
Take a step back every so often to realize how far you’ve come. It’s okay to say, “This is hard.” It’s also okay to say, “I’m really proud of myself.” Both can be true, and that balance is where the real growth happens.

All the wisdom you’ve shared today is sincerely appreciated. Before we go, can you tell us about the main challenge you are currently facing?

It’s really two completely different challenges. Running someone’s branding and being a social media manager are often seen as the same thing, but they couldn’t be more different. A Social Media Manager focuses on creating and posting content, writing captions, and keeping a brand active online. A Branding or Marketing Director, on the other hand, goes much deeper, understanding a business from the inside out: its voice, mission, strategy, and long-term goals.
That difference is often the biggest obstacle, helping people understand that these roles come with different levels of strategy, time, and emotional investment. They will never be the same cost because they are not the same service. Branding is about depth, connection, and trust.
I always tell clients to go with what’s right for their business at that moment. It’s all about timing. Eventually, you circle back to the people you trust most because having someone manage your brand is 100% about trust. My focus now is continuing to educate clients and business owners on that distinction and helping them see the long-term value of investing in strategy, not just content.
I think this next challenge is something every small business owner experiences in the first few years: balance and boundaries. How do you find time for yourself, your spouse, your kids, your friends, and your family who you deeply love, while also meeting the demands of doing something you truly love? If you didn’t love it, you wouldn’t be doing it.
It’s a balancing act that takes time to figure out. Often that means asking for help, leaning on those with more experience, hiring someone like my incredible business manager, Diana, or eventually building a team and being okay with that. Growth is not linear and asking for help is definitely not failing. Living in the unknown is part of the process, and as hard as that is, at least you’re doing it with a whole lot of passion.

Contact Info:

• Instagram: @sashaclairemanagement
• Facebook: Sasha Kravetz Cohen or Sasha Claire Growth & Brand Management
• Other: The best way to find me is instagram:)