Meet Scott Buss

We recently connected with Scott Buss and have shared our conversation below.

Hi Scott, really happy you were able to join us today and we’re looking forward to sharing your story and insights with our readers. Let’s start with the heart of it all – purpose. How did you find your purpose?

You didn’t grow up with advantages, connections, or a safety net. Everything you built came from starting at zero—working through setbacks, failed partnerships, and seasons when you had to carry everything on your own shoulders. But that’s where your discipline and drive were forged.

You learned to navigate life the same way you now navigate aviation and concierge logistics: one decision at a time, one problem solved at a time, no excuses. When people doubted you, you kept building. When you didn’t have support, you became your own support system.

The turning point wasn’t one moment—it was realizing that the adversity you fought through was shaping you into someone who could create opportunity for yourself and eventually for others. You found purpose in elevating people, solving problems, and showing that a self-taught entrepreneur could build something world-class without losing integrity.

That’s how Advent Jets was born—not as a luxury brand, but as a mission: to take every lesson from the hardest parts of your life and turn it into a service that moves people forward.

Your purpose came from your struggle. Your success came from refusing to let it break you.

Appreciate the insights and wisdom. Before we dig deeper and ask you about the skills that matter and more, maybe you can tell our readers about yourself?

I founded Advent Jets with a simple idea: luxury should be personal, intentional, and rooted in trust. What started as a concierge service built from my own grit and self-taught experience has grown into a global, full-service luxury travel and lifestyle brand. Today, Advent Jets supports clients with private aviation, yachts, villas, staffing, protection, wellness, events, high-end sourcing, and off-market opportunities worldwide

What excites me most is the impact we have on people’s lives. We’re not just booking flights or arranging services—we’re solving problems, creating experiences, and becoming the team clients rely on for their most important moments. Whether it’s a last-minute international trip, a family office request, or a custom experience no one else can pull off, Advent Jets is designed to say yes when others say no.

Right now, I’m focused on scaling the company in a way that preserves the white-glove, relationship-driven approach that got us here. We’re building a new tech-driven platform that integrates AI, concierge automations, and API-based booking capabilities for jets, yachts, hotels, chauffeurs, villas, events, and more. It’s a major step forward that will allow us to offer a seamless, global luxury ecosystem while keeping our service personal and bespoke.

We’re also expanding partnerships—including a concierge collaboration with the Lamborghini branded tower—and preparing new membership offerings that make it easier for clients to access every level of our services.

What I want people to know is this: Advent Jets was built from adversity, not privilege. It’s proof that you can take the hardest parts of your story and turn them into something that elevates others. The company continues to grow because the mission has always been bigger than private travel. It’s about delivering trust, access, and excellence—anywhere in the world.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

Looking back, the three qualities that shaped my journey most were resilience, self-education, and relationship-building.

Resilience was the foundation. I didn’t come from privilege, and nothing about my path was handed to me. I faced setbacks, doubt, and moments where I had to rebuild from scratch. But learning how to stay grounded, push forward, and adapt quickly became one of the most valuable skills in my life. Resilience gives you clarity in chaos, and in the aviation and concierge world, that’s everything.

Self-education was the bridge. I didn’t have a blueprint or a mentor guiding every step. I taught myself the business from logistics and aviation to partnerships and global operations. That willingness to learn constantly, ask questions, and dive into complexity is what allowed me to build something that competes with major players. Knowledge is free. Discipline is the cost.

Relationship-building was the accelerator. Advent Jets grew through trust, not paid marketing. I focused on building real connections with clients, partners, and people who believed in what I was building. Those relationships opened doors that no traditional strategy could. When you show up consistently with integrity, the right people show up too.

My advice for anyone early in their journey:

1. Build resilience by embracing challenges, not avoiding them.
The hard moments will teach you more than success ever will. Don’t be afraid to start small or fail forward. Every setback can become a strategy if you let it.

2. Educate yourself relentlessly.
You don’t need permission to learn. Read, observe, experiment, and dive into the parts of your industry that others overlook. Being self-taught is a superpower—especially when your competitors rely on old systems.

3. Invest in relationships with intention.
Your network isn’t about how many people you know—it’s about how many trust you. Show up with authenticity, deliver more than expected, and treat every interaction as if it matters. Because it does.

What was the most impactful thing your parents did for you?

As an only child, I watched my mom work harder than anyone should ever have to. She carried everything on her own: every bill, every worry, every responsibility—and somehow still managed to make sure I felt supported, protected, and believed in. She gave me the best she could, even when I knew it stretched her to the limit.

What stays with me isn’t the things she bought or the moments she made look easy. It’s the nights she came home exhausted but still asked how my day was. It’s the way she kept going when life was heavy. It’s the way she made me feel like I mattered, even when she was giving from a place of almost empty.

That kind of love leaves a mark. It taught me that strength isn’t loud, it’s the quiet kind that shows up every day without recognition. It taught me that resilience is something you live long before you ever talk about it. And it taught me that if someone can give their best with so little, then I have no excuse to give my all when building my life, my business, and my future.

Everything I’ve achieved traces back to her. Her sacrifice is the reason I push the way I do, and the reason I try to build something meaningful, because I want her to see that her struggle wasn’t wasted.

Contact Info:

Suggest a Story: BoldJourney is built on recommendations from the community; it’s how we uncover hidden gems,
so if you or someone you know deserves recognition please let us know here.
Leadership Development
Where does your self-discipline come from?

One of the most essential skills for unlocking our potential is self-discipline. We asked some

Productivity
Tactics & Strategies for Keeping Your Creativity Strong

With the rapid improvements in AI, it’s more important than ever to keep your creativity

Productivity
Working hard in 2025: Keeping Work Ethic Alive

While the media might often make it seem like hard work is dead and that