We caught up with the brilliant and insightful Shagwhelin ” Shaggy” Bullock a few weeks ago and have shared our conversation below.
Hi Shagwhelin ” Shaggy” , thank you for being such a positive, uplifting person. We’ve noticed that so many of the successful folks we’ve had the good fortune of connecting with have high levels of optimism and so we’d love to hear about your optimism and where you think it comes from.
My optimism comes from three things: knowing what I want, trusting my work ethic, and finding the right motivation.
I learned early that life is not fair. Losing my mom young taught me to appreciate the beauty in life, and my dad taught me that nothing is handed to you. Growing up fast gave me clarity about the kind of future I wanted. I knew I wanted to travel and work in an industry I loved. Time never felt guaranteed to me, so every year feels like motivation to make the most of my life. Once I found the cannabis industry, everything aligned. Even on hard days, I feel blessed to be living a dream I once imagined.
My second source of optimism is my work ethic. I have been working since I was 15, and I never wanted to fit the stereotype of a lazy stoner. I became the hardest worker in every job I had. If I did not know something, I learned it. If there was a challenge, I pushed through it. That mindset helped me run a marathon on 1500mg with almost no training and build my dream vehicle even when it took years. When I commit to something, I follow through, and that gives me confidence that I can overcome anything.
The third source comes from people who inspire me. I do not compare my success to others, but I do look to people who give me perspective. Meeting Jose Martinez, a triple amputee veteran known as rollwithguru, changed me. His positivity, strength, and commitment to helping others reminded me that many people carry heavier burdens with incredible grace. Seeing that makes me reevaluate my own problems and focus on gratitude instead of comparison.
These three things, my upbringing, my work ethic, and the people who inspire me, are what keep me optimistic and driven toward the life I want.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?
Professionally, my main focus is building The Travel Stoner Guide, a project that blends cannabis, travel, and storytelling into one experience. Through my brand, Shagwhelin’s Way, I travel city to city in my RV documenting the best places to buy cannabis, the top smoke spots, fun activities, local food, and the real culture behind each community. Every city has its own cannabis personality, and my goal is to highlight what makes each one unique.
What excites me most is that this guide helps people see cannabis in a new light. It’s not just about products, it’s about the lifestyle connected to them. I film in dispensaries, glass shops, lounges, parks, hidden gems, and scenic spots to show what the cannabis experience actually looks like in each place. I want people to feel like they’re traveling with me, learning with me, and discovering why each city deserves a place on the cannabis map.
A big question that drives the project is: Why should your state be recognized for its cannabis culture? I love exploring the stories behind local growers, budtenders, patients, and business owners because they’re the ones shaping that answer. The guide gives them a platform and also gives consumers, travelers, and other creators a roadmap for how to enjoy the plant responsibly and adventurously.
What I do feels special because I actually live the journey. I travel full time, shoot everything myself, bring my dogs along, and immerse myself in each city for weeks at a time. It’s authentic, it’s hands-on, and it blends my passions for cannabis, nature, exploration, and community. I’m constantly inspired by the people I meet and the cultures I get to document.
Right now I’m continuing to expand The Travel Stoner Guide across more cities, refining the format, interviewing more people, and building out a resource that cannabis consumers and travelers can rely on. My goal is simple: make it easier for people to explore cannabis across the country and understand the stories that make each state’s scene worth celebrating.
Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?
Looking back, the three qualities that had the biggest impact on my journey are adaptability, work ethic, and curiosity.
Adaptability has probably shaped my path more than anything else. Nothing in my life or career has gone exactly according to plan, and honestly, that has been the greatest gift. Losing my mom young, moving across the country, changing industries, building a brand out of an RV — all of it required being flexible enough to pivot without losing momentum. My advice to anyone early in their journey is to get comfortable adjusting your plans. The path you think you want will evolve, and opportunities will appear that you could never have predicted. The people who succeed are not the ones with the perfect plan, but the ones willing to rewrite it.
Work ethic has been the backbone of everything I do. From working my first job at 15 to building content and traveling full-time, I learned that you cannot control everything in life, but you can control how hard you show up. My advice is to treat every job, passion project, or opportunity like it matters, because it does. Work ethic builds confidence, and confidence builds momentum.
Curiosity is the quality that keeps me growing. Curiosity pushed me to ask questions in dispensaries, learn from growers, understand the plant, and explore new cities. It’s also what helped shape The Travel Stoner Guide, because it taught me to look deeper than the surface and find the stories behind each community. If you’re starting your journey, stay curious about everything. Ask why. Ask how. Ask what you can learn from the people around you. Curiosity keeps your mind open and your path expanding.
If you can adapt, work hard, and stay curious, you’ll be able to build something meaningful, even if the blueprint changes along the way — and honestly, it will. That’s part of the journey.

How can folks who want to work with you connect?
Yes, I am absolutely looking to partner and collaborate, especially as I build out The Travel Stoner Guide. One of my biggest focuses right now is partnering with cannabis accessory brands who want their products featured authentically in real travel content. I love showcasing how devices, tools, and accessories hold up on the road, at scenic spots, in different climates, and across various cities. Brands that value creativity, authenticity, and lifestyle-focused storytelling are a perfect fit.
I’m also looking to collaborate with local dispensaries, cannabis farms, lounges, and creators in each city I travel to. Anyone who wants to tell their story, highlight their community, or help put their state on the cannabis map is someone I want to work with. The guide is all about showing what makes each place unique, and collaborations make that possible.
If you’re reading this and want to be part of the journey, the easiest way to connect is through Instagram at @shagwhelin or by emailing me at [email protected]
. I love working with passionate people and brands who want to showcase cannabis culture in a positive, educational, and adventurous way.
Contact Info:
- Instagram: shagwhelinsway
- Facebook: Shagwhelin Bullock
- Linkedin: Shagwhelin Bullock
- Youtube: Shagwhelinsway
- Other: Twitch Shagwhelinsway

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