Meet Sharon Kung

We were lucky to catch up with Sharon Kung recently and have shared our conversation below.

Sharon, so glad you were able to set aside some time for us today. We’ve always admired not just your journey and success, but also the seemingly high levels of self-discipline that you seem to have mastered and so maybe we can start by chatting about how you developed it or where it comes from?

My self-discipline has been shaped by many influences—my upbringing, my experiences as a dancer, educator, choreographer, and coach, and my natural curiosity. From an early age, I knew that my purpose was in the arts. No matter how my life evolves, dance will always be the lens through which I view the world. The goal was to dance professionally. I was balancing demanding ballet training with a range of extracurricular activities, participating in performances, competitions, ballet exams, while managing academics on track to attend university. This constant juggling taught me that discipline and consistency are not just abstract ideals, but essential skills for achieving success in life. I learned early on that, even if I wasn’t the most naturally gifted, persistence, coupled with consistent practice, was the true driver of progress and success.

Ballet, in particular, has had a profound impact on how I view self-discipline. It is one of the most technically demanding forms of dance, requiring an unwavering commitment to precision and control, while continually striving to bring out the artistry and grace inherent in the movements. The discipline required to perfect each detail—every position, every gesture—reinforced my belief that self-discipline is not just a value but a skill to be honed. Mastery comes from relentless effort and refinement, and I’ve always viewed self-discipline as the tool that empowers me to stay focused on that process rather than fixating on the end result.

These principles carried through into my time at the University of California, Irvine, where I double-majored in Dance Performance and Economics and graduated in four years. I was determined to immerse myself fully in the dance world while also pursuing a liberal arts education. Balancing these two demanding fields—Dance Performance and Economics—required not only technical expertise but also rigorous planning, time management, and self-discipline. During this time, I participated in almost all dance performances each quarter while also taking part in academic scholarships, which added another layer of responsibility and challenge. This experience underscored how essential it is to prioritize my goals and how wise time management can create space for both ambition and achievement. It was during this time that I truly recognized self-discipline as a skill that can be cultivated and developed to drive success, both personally and professionally. Upon graduation, I landed a contract in Chicago and started my professional dance career.

With over 16 years of professional experience as a dancer, educator, choreographer, and coach, self-discipline has become the cornerstone of my work. These roles require not only technical mastery but also the ability to consistently show up, refine my craft, and share my talents with others. As a mentor and collaborator, I feel a profound responsibility to inspire those around me and elevate the standards of the dance community. Whether teaching, choreographing, or coaching, I approach every opportunity with the intent to push both myself and others to reach new heights. For me, self-discipline is more than just focus—it’s the purposeful dedication to growth, ensuring that I continue to set a positive example while fostering a culture of excellence in those I work with.

As the founder of Ballet Trauma Club, a new venture still in its early stages, I bring with me the lessons and values I’ve cultivated over the years in the dance world. Running an online business presents a steep learning curve, especially in areas like social media marketing, website management, customer engagement, and the complexities of e-commerce. These tasks are a departure from the performance and creative aspects of my previous work, but they require the same level of dedication and self-discipline I’ve honed through my dance career.

From designing products and crafting unique collections to managing logistics, shipping, and fulfilling orders, I bring the same attention to detail and commitment to excellence that I apply in the studio. Every decision—whether it’s refining the designs or finding the right way to connect with customers—demands the same thoughtful approach that I’ve developed over years of dance training and teaching. Each challenge presents an opportunity to learn, and I’ve taken it upon myself to master new skills, from using advanced e-commerce platforms to navigating the intricacies of digital marketing.

I also utilize the analytical skills I developed through my Economics degree to inform business decisions. The knowledge I gained in economics, such as understanding market trends, cost-benefit analysis, and strategic planning, has been invaluable as I grow Ballet Trauma Club. It allows me to make more informed decisions about inventory management, pricing strategies, and expansion plans, ensuring that I can balance creativity with sound business practices.

Curiosity continues to be a driving force in my entrepreneurial journey. I’m always seeking out new tools, methods, and strategies that can help me improve my business and continue to grow as an entrepreneur. Whether it’s experimenting with new designs, finding creative ways to engage with my audience, or exploring new technologies to streamline operations, I embrace the process of learning and evolving.

While I’ve made great strides, I’m still learning, and I’m far from perfection. Every day brings new challenges, and I’m committed to improving and refining my skills as a business owner and creative. Success is not about reaching an idealized version of perfection, but rather about being open to learning, making mistakes, and growing through those experiences. For me, self-discipline is not only about hard work—it’s about embracing the challenges, staying committed to growth, and pushing through the obstacles. I believe in continually evolving, not just as a dancer, but as a business owner. This mindset allows me to navigate both the creative and business sides of Ballet Trauma Club while striving for excellence in every aspect of my life and work.

Let’s take a small detour – maybe you can share a bit about yourself before we dive back into some of the other questions we had for you?

As the founder of Ballet Trauma Club, I believe laughter is essential in navigating the demanding world of ballet. While ballet often appears effortless, the reality is filled with challenges that are easily overlooked. Drawing from my personal journey, I created Ballet Trauma Club to celebrate the small victories of dancers and honor those who’ve shaped my career. This brand highlights the struggles we face in the industry while embracing the humor and resilience needed to push forward. More than just apparel, Ballet Trauma Club is a community where dancers—whether they’re starting out, in the midst of their careers, or returning after a break—can feel seen, heard, and connected in both their triumphs and challenges.

Each design goes through a “laugh test.” If it doesn’t make my closest friends laugh, it doesn’t make it into the shop. That’s how I know it truly resonates and captures the humor that defines us as dancers.

My Story and How Ballet Trauma Club Was Started:

Before the pandemic, I had my sights set on one last chance with European dance companies. I made it to the final round of an audition in Southern France while planning to complete my U.S. contract in February 2020. Prior to that, my career took me across the United States, as well as to Amsterdam, Morocco, Singapore, Hong Kong, and the San Francisco Bay Area, where I am based. Then, everything stopped with the pandemic in March 2020. I pivoted to teaching and choreographing virtually to sustain myself financially while continuing to train and audition. For the next three years, I faced the harsh reality that age limited my opportunities in an already highly competitive industry.

When studios reopened, I was battling severe burnout and depression. Mentally and emotionally, I struggled to accept that my performance career was nearing its end—something no one prepares you for or openly discusses. The pandemic’s impact on the arts made everything harder. Not only had private funding for the arts dwindled, but dance itself was increasingly seen as a recreational activity rather than a serious career. This shift, alongside the growing trend of treating dance as a competitive sport, left me feeling frustrated, disillusioned, and questioning my place in the industry.

About a year and a half ago, I suffered a nerve injury in my lower back, which severely limited my mobility. Simple tasks like tying my shoes became impossible. Turning to Eastern medicine and Feldenkrais, I embarked on a humbling, self-reflective journey. I took a full year away from dancing, focusing on healing and developing a new awareness of myself and my life’s direction. Questioning what truly brings me joy in an art form that I grew up with. That time away was transformative, giving me clarity and a renewed sense of purpose. As I return to dance, I do so not from a place of defeat, but with gratitude and a deeper love for the art form that continues to shape my life.

During this time of reflection, Ballet Trauma Club was born. It became a way to process my journey and honor the shared experiences of dancers. The brand represents the resilience, humor, and community that sustain us, while reminding myself and others of the joy that dance brings.

This chapter has also led me to become more intentional about the projects I take on as a performer, prioritizing those that resonate with my values and artistic vision. At the same time, I’ve embraced new creative outlets by channeling my experiences into Ballet Trauma Club. Designing and leading the creative direction of the brand has allowed me to explore a different side of my artistry, forging deeper connections within the dance community and celebrating the resilience, humor, and shared challenges that bind us all.

What Makes Ballet Trauma Club Special and Exciting:

What excites me most about Ballet Trauma Club is its unique ability to bring together dancers at every stage of their careers, offering a space where shared experiences, humor, and connection thrive. As a dancer myself, I’ve poured my own journey, struggles, and laughter into every design, creating pieces that speak to the heart of the dance community. Each item features playful puns and phrases that not only bring a smile but reflect the humor, passion, and resilience that dancers face daily. Whether it’s the funny moments in class or the ongoing love-hate relationship we all have with ballet, Ballet Trauma Club captures the essence of what it means to be a dancer.

But Ballet Trauma Club isn’t just about apparel—it’s a conversation starter, a reminder that no dancer is ever truly alone in their struggles or triumphs. The brand fosters human connection, much like the bond we feel in dance—whether as performers or audience members. Our designs, such as the “Full Out With Feelings” sweatshirt, go beyond the studio; they are a celebration of the raw emotion and dedication that dance requires. These pieces can be worn both in and out of the studio, appealing to anyone who pours their heart into their craft, making it a relatable and wearable expression of their journey.

At its core, Ballet Trauma Club is about celebrating both the highs and lows of dance, embracing every facet of the artistic experience. It’s a space where we can acknowledge our struggles while also reveling in the joy and beauty that dance brings into our lives. Each design is a small reminder to stay resilient, laugh through the tough times, and, above all, honor the artistic expression that fuels our passion.

What’s New and What’s Coming Next:

Ballet Trauma Club is still in its early stages, but we’re thrilled with the positive response we’ve received since launching. Based in California, we are expanding our product collection with new seasonal merchandise, including socks, sweatpants, crop tops, and more. We’ve also had a lot of requests for stickers, so that’s a top priority. In addition, we’re looking into expanding internationally, as many dancers have reached out asking when they can expect worldwide shipping. We’re also focused on building partnerships with dance schools and companies to create deeper connections within the dance community. The future of Ballet Trauma Club is full of promise, and we’re eager to see where it takes us next.

There is so much advice out there about all the different skills and qualities folks need to develop in order to succeed in today’s highly competitive environment and often it can feel overwhelming. So, if we had to break it down to just the three that matter most, which three skills or qualities would you focus on?

Resilience is essential, not only in dance but in any pursuit. It’s not just about bouncing back after setbacks but about maintaining your commitment to your goals, regardless of how slowly progress may come. Success is rarely immediate; it’s built through the cumulative effect of consistent effort, even when the road is rocky. There will be moments of doubt, when injuries, financial struggles, or business hurdles may seem overwhelming. But resilience is about staying the course, learning to adapt, and trusting that the work you put in today will pay off in the future, even if you can’t always see the results right away. My advice to those just starting out is to embrace the journey, knowing that setbacks are not signs of failure—they are integral to growth. Resilience is built through each challenge you face, each lesson you learn, and each time you keep moving forward despite the obstacles. It’s not about perfection, it’s about persistence.

Adaptability has been crucial, especially in a field as dynamic as dance. I live by the quote, “The only constant is change.” In this industry, nothing stays the same for long, and being able to adjust is key to sustaining a successful career. No experience or skill is ever wasted—it’s about recognizing when to apply what you’ve learned to new situations. For instance, when the pandemic hit, I was forced to pivot quickly to virtual teaching, a shift that not only allowed me to continue sharing my passion but also expanded my skills in new ways. Adapting to that new reality wasn’t easy, but it showed me that with the right mindset, change can open up unexpected opportunities. My advice to those starting out is to stay open to change, embrace the unexpected, and be prepared to pivot when necessary. Use your past experiences as a toolkit to navigate whatever challenges the future may bring. Flexibility in your approach will enable you to turn obstacles into stepping stones.

Curiosity has been a powerful force in my personal and professional growth. Whether it’s diving into new dance techniques, experimenting with fresh ideas for Ballet Trauma Club, or simply asking more questions, curiosity fuels my creativity and drives me to keep evolving. It encourages me to think outside the box and find innovative ways to express myself, whether through movement or design. Curiosity also keeps me open to new experiences and learning opportunities, allowing me to grow in unexpected ways. For those just starting out, I urge you to stay curious and keep seeking knowledge—whether it’s related to your craft or something entirely new. It’s through curiosity that we uncover new possibilities, challenge our boundaries, and gain the fresh perspectives that lead to growth and transformation. Keep asking questions, exploring, and embracing the unknown, because that’s where true innovation begins.

What is the number one obstacle or challenge you are currently facing and what are you doing to try to resolve or overcome this challenge?

The biggest challenge I’m currently facing with Ballet Trauma Club is growing the business while maintaining the personal connection and authenticity that make the brand special. As a one-woman business, I’m wearing multiple hats—designing new collections, engaging with the dance community, and handling all the day-to-day tasks like inventory, shipping, and marketing. While it’s incredibly rewarding to oversee every aspect of the business, balancing the creative side with the operational demands is becoming more challenging as the brand continues to gain attention. It requires a constant juggling act, and the pressure to maintain high standards across all areas only intensifies as the business expands.

Another major challenge is navigating the tricky landscape of social media, where algorithms driven by AI determine which content gets seen by users. This can make it difficult for Ballet Trauma Club’s posts to reach our audience, especially as new content constantly floods users’ feeds. Despite this, I’m committed to staying consistent in creating authentic and engaging content that truly resonates with our community. I believe that by staying true to our voice and values, we can cut through the noise and create meaningful connections, even in a crowded digital space.

I’m also exploring ways to manage this growth while ensuring that the brand stays grounded in its roots. Currently, everything is handled in-house, but as demand increases, I’m looking into streamlining operations, such as potentially outsourcing fulfillment, so I can maintain creative control and continue to engage personally with our community. This would allow me to focus more on the creative aspects of the business and the connections that make Ballet Trauma Club unique. At the same time, I’m actively seeking grants that align with our values to help fund this growth, ensuring that we can scale effectively without sacrificing the brand’s autonomy and authenticity.

At this stage, it’s all about adapting and being resourceful. Scaling a business is a gradual process, and I’m taking a thoughtful, measured approach to ensure that Ballet Trauma Club grows in a sustainable way. While it’s important to embrace new opportunities for expansion, my focus remains on preserving the personal touch and authenticity that our customers love. I’m constantly weighing decisions that balance growth with maintaining the heart of the brand—whether that means being selective about partnerships, carefully curating our product offerings, or ensuring that every customer interaction reflects the values we stand for. The goal is to build a brand that’s both resilient and scalable, without losing sight of the deep connection we’ve established with our community.

Contact Info:

• Website: https://ballettraumaclub.com
• Instagram: https://instagram.com/ballettraumaclub
• Facebook: https://facebook.com/ballettraumaclub

Image Credits

Duy Ho Photography

Nicole Blumberg Photography

Pedro Martinez Photography

Kavan Lake Photography

Wilfred Yuen Photography