Meet Sharvette Mitchell

 

We were lucky to catch up with Sharvette Mitchell recently and have shared our conversation below.

Sharvette, thank you so much for taking the time to share your lessons learned with us and we’re sure your wisdom will help many. So, one question that comes up often and that we’re hoping you can shed some light on is keeping creativity alive over long stretches – how do you keep your creativity alive?

This is such a great question! At my heart, I am a creative. Mitchell Productions started with web design services and has since rolled off of that service and is more broadly focused on marketing, visibility, and branding strategies. Having been in this space in some way shape or form since 2008, there is always a need to stay creative. This is simply because the landscape is always changing.
As an entrepreneur, speaker, and marketing consultant, my creativity isn’t just a nice-to-have—it’s the driving force behind everything I build. But let’s be real: creativity isn’t an endless fountain that magically flows on demand. It needs nurturing, space, and intentional effort. Over the years, I’ve discovered ways to keep my creative spark alive:
I Embrace Environments That Inspire Me
Some people wait for inspiration to strike—I create it or recognize it in unassuming ways. For example, my best content ideas don’t always come at my desk. Sometimes, they show up while I’m at a conference, listening to a podcast, going to the grocery store or even just taking a drive with music playing in the background.
I’ve also learned that my creativity thrives in spaces of possibility. That’s why I host live events, summits, and intimate customer retreats where entrepreneurs come together to exchange ideas. When I’m in a room filled with like minded people, my mind is open to new concepts.
If you ever feel stuck, change your surroundings—step into a space that breathes life into your vision. One of my clients Dayo Greenway, always reminds me that I told her…”Sometimes you just need to get in another room.”
I Stay a Student of the Game
One thing about me? I’m always learning. I’ve invested in tools, new apps, coaching, joined business programs, and stayed tapped into marketing trends. Why? Because learning sparks creativity.
When I watch a new podcast show on YouTube, dive into a new marketing software, read a new business book, take a course, or sit in a room with industry leaders, my mind starts firing off ideas. Creativity flourishes when you’re in a state of growth or possibility.
I Give Myself Permission to Pause
I’ve learned to operate when I have a flow of creativity. I also give myself permission to pause when creativity is not there.
Sometimes that means stepping away from my laptop and listening to music or a podcast. Other times, it’s spending a Saturday binge-watching a new Netflix series without guilt. Creativity needs room to breathe. Funny enough, some of my best ideas have come when I wasn’t even trying to be creative.

Thanks for sharing that. So, before we get any further into our conversation, can you tell our readers a bit about yourself and what you’re working on?

I’m Sharvette Mitchell, and I help women entrepreneurs and experts build a personal brand that generates more revenue and positions their authority. Through my signature framework, The Platform Builder®, I guide high-achieving women in marketing, sales, and branding—helping them stand out online and confidently show up for the opportunities they deserve.
I do this through strategic consulting, group coaching, live events, and digital content creation. Whether it’s through my 12-month coaching program, The Platform Builder® Group Coaching Program, my live VIP business event, The Platform Builder® Summit, or my podcast, The Sharvette Mitchell Radio Show (755+ episodes), I am passionate about helping small businesses elevate their brands, attract their ideal clients and create visibility that leads to profitability.
What makes this work special is the transformation I get to witness. So many brilliant women hide in the shadows of their own businesses—undervaluing their expertise, struggling with visibility, and unsure of how to position themselves as industry leaders. I help them step forward, own their voice, and craft a marketing strategy that turns their brilliance into bankable brands.
I also pull on my former 25-year background in corporate America at Capital One Bank and my Bachelor of Science in Marketing from Virginia Commonwealth University.
What I Want Folks to Know About My Brand
• Personal Branding is the Future: In today’s world, people do business with people, not just companies. If you’re an expert, speaker, coach, or entrepreneur, building a personal brand is no longer optional—it’s necessary. I help women create a brand presence that opens doors to more clients, speaking engagements, media features, and revenue.
• Visibility = Currency: A hidden brand is an unseen business, and an unseen business is an unpaid business. I coach/train/teach my clients how to position themselves as authorities, show up consistently, and market with confidence.
• We’re About a Broad Strategy, Not Just Social Media: I don’t believe in random posting and hoping for the best. I provide my clients with structured, strategic marketing plans that include online and offline strategies.

Looking back, what do you think were the three qualities, skills, or areas of knowledge that were most impactful in your journey? What advice do you have for folks who are early in their journey in terms of how they can best develop or improve on these?

The Three Most Impactful Qualities in My Journey
Looking back, there are three key qualities that have shaped my success and growth: (1) Consistency, (2) Strategic Visibility, and (3) Adaptability.
1. Consistency: Showing Up, Even When No One is Watching
One of the biggest game-changers for me has been consistent action. I’ve been in the marketing space for years, hosting my podcast since 2008, building my brand, and showing up online long before Facebook ( back to MySpace times!).
The truth? Consistency builds credibility. When people see you showing up—week after week, year after year—they trust you. Trust leads to opportunities, sales, collaborations, and longevity in business.
Advice for beginners:
• Start before you feel ready. Spoiler alert – you will never feel really ready.
• Create a schedule and commit to it. Whether it’s posting content, going live, or reaching out to potential clients, consistency is what separates those who dream from those who do.
• Don’t get discouraged by slow progress. There are no overnight successes.
2. Visibility: Making Sure the Right People See You
You can be the best at what you do, but if no one knows you exist, it won’t matter. One of the most impactful areas in my journey has been learning how to position myself for visibility.
From hosting my own live events to leveraging social media, media features, and book collaborations, I intentionally focus on visibility.
Advice for beginners:
• Don’t be afraid to promote yourself—your audience isn’t tired of hearing about what you do (they may not have even seen it yet).
• Be strategic about where you show up. Are your ideal clients on LinkedIn? Instagram? Do they listen to podcasts? Go where they are.
• Think beyond social media. Public speaking, guest podcasting, blogging, and networking are all powerful ways to increase visibility.
3. Pivoting with Confidence
If there’s one thing I’ve learned, it’s that what got you here won’t necessarily get you there. The ability to adapt—whether to market trends, new technology, or unexpected challenges—has been a major key in my journey.
When I started The Sharvette Mitchell Radio Show, it was a live “in-studio” show and then moved to a internet call-in show. Fast forward to today, and podcasting has become a major part of content marketing. When BlogTalkRadio announced it was shutting down, I had already pivoted to include video streaming along with the podcast. Instead of seeing it as a setback, I saw it as an opportunity to elevate my podcasting strategy and move to a platform that better serves my audience.
Advice for beginners:
• Stay open to change. What works today may need to shift tomorrow—embrace that.
• Invest in learning. Whether it’s marketing, leadership, or industry trends, the most successful entrepreneurs are lifelong learners.
• Be willing to step outside of your comfort zone. Growth happens when you challenge yourself to try new things.

Looking back over the past 12 months or so, what do you think has been your biggest area of improvement or growth?

My biggest area of growth over the past 12 months is related to becoming a better leader. Mitchell Productions is growing in the small business arena, and government contracting/grant space. This requires me to increase my leadership skills and be ready for growth.

Contact Info:

Image Credits

Alexis Michelle LLC

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